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About the Audio Report

The Audio Trend Report uncovers consumer trends relating to MP3 music downloads, car stereo systems, high-tech speakers, audiobooks and everything else in between. Modern technology advancements in amplifier, subwoofer and speaker manufacturing have resulted in better sound quality for a number of products across a number of platforms. We also look at computer software that can enhance audio effects and hardware for laptops like audio drivers, sound cards and speaker upgrades.

Who It's For

Electronics manufacturers, music producers, audio engineers, composers and car manufacturers will find our report helpful when trying to kick-start innovation and enhance the quality of products through crowd-sourced insight.

Use the Audio Trend Report to stay on the cutting-edge of this expansive industry and recognize emerging audio trends that will give you an advantage over your competitors.

The Audio Trend Report, last published on Oct 15, 2014, includes 260 PRO Trends and 1,300 examples of audio market research and audio consumer trends related to: speakers, car stereos, home entertainment, surround sound, audiobooks and audio trends.

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trend research methodology

Methodology

Our audio research is based on Trend Hunter's crowdsourced audio articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 260 Audio PRO Trends = 260 Powerpoint Pages Audio PPT Report
• 1,300 Audio Examples

Online Extras With Full Subscription

• 182 Audio Videos (Online) Audio Videos
• 7,800 Audio Images (Online) Audio Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Audio Pro Trends

Each Audio PRO Trend is on its own slide with implications, a quantified score, and examples linked to online audio articles, videos and images. Examples:

Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Conference Adaptability Office calls are taken up a notch with dual-functional tech devices Implications - Seeking to strengthen office morale, workplaces are reinventing how traditional activities like meetings are presented. Adding an element of entertainment to conference calls, employees are turning to speakers and mobile accessories that double as communication devices, combining peer-to-peer interaction with a desire for more adaptable and stimulating methods of workplace engagement.
Conference Adaptability
Office calls are taken up a notch with dual-functional tech devices
4 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Prominent Nutrition An emphasis on well-being has consumers putting health goods front and center Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Prominent Nutrition
An emphasis on well-being has consumers putting health goods front and center
5 Examples + Score + Implications


Indulgent Superfood Seeking nutritional benefits, consumers add antioxidants to meals in new ways Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Indulgent Superfood
Seeking nutritional benefits, consumers add antioxidants to meals in new ways
4 Examples + Score + Implications


Digital Hydration Consumers turn to technology for even the most rudimentary of tasks Implications - The saturation of the market in technology has acclimatized consumers to expect autonomy for everything, which is evident as hydration devices are implemented. As users prefer to rely more on technology than biological cues, the expansion of health automation beyond just drinking water will continue.
Digital Hydration
Consumers turn to technology for even the most rudimentary of tasks
6 Examples + Score + Implications


Digitized Hygiene Seeking efficiency, consumers turn to high-tech health regimes Implications - Adding efficiency to everyday routine, consumers are turning to technological enhancements to make hygienic activities more adaptable. Using touchscreen features and apps to transform routine activities into more interactive experiences, these high-tech hygiene products speak to a desire to digitize their day to day lives.
Digitized Hygiene
Seeking efficiency, consumers turn to high-tech health regimes
6 Examples + Score + Implications


Voice-Controlled Home As the connected home gains popularity, devices adopt voice-based navigation Implications - Voice control technology isn't a necessarily new innovation, but the ways that brands are incorporating the feature into new smart home devices is reintroducing it to the masses. As the demand for tech-based lifestyle integration continues, the modern consumer is coming to expect ease of use above anything else.
Voice-Controlled Home
As the connected home gains popularity, devices adopt voice-based navigation
5 Examples + Score + Implications


PLUS 254 more Audio PRO Trends and 1,300 examples!



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