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About the Audio Report

The Audio Trend Report uncovers consumer trends relating to MP3 music downloads, car stereo systems, high-tech speakers, audiobooks and everything else in between. Modern technology advancements in amplifier, subwoofer and speaker manufacturing have resulted in better sound quality for a number of products across a number of platforms. We also look at computer software that can enhance audio effects and hardware for laptops like audio drivers, sound cards and speaker upgrades.

Who It's For

Electronics manufacturers, music producers, audio engineers, composers and car manufacturers will find our report helpful when trying to kick-start innovation and enhance the quality of products through crowd-sourced insight.

Use the Audio Trend Report to stay on the cutting-edge of this expansive industry and recognize emerging audio trends that will give you an advantage over your competitors.

The Audio Trend Report, last published on Aug 31, 2015, includes 358 PRO Trends and 1,790 examples of audio market research and audio consumer trends related to: speakers, car stereos, home entertainment, surround sound, audiobooks and audio trends.

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Methodology

Our audio research is based on Trend Hunter's crowdsourced audio articles and 2,451,000,000 total views of data. [Learn More]

Report Contents

• 358 Audio PRO Trends = 358 Powerpoint Pages Audio PPT Report
• 1,790 Audio Examples

Online Extras With Full Subscription

• 251 Audio Videos (Online) Audio Videos
• 10,740 Audio Images (Online) Audio Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Audio Pro Trends

Each Audio PRO Trend is on its own slide with implications, a quantified score, and examples linked to online audio articles, videos and images. Examples:

Celebration Relaxation People search for alternative ways to partake in traditional celebrations Implications - In an effort to provide an alternative to the dance club scene, many events and celebrations are opting for a low-key atmosphere. Replacing loud music and crowds with a relaxed environment, increased social interaction and niche interests, these events redefine how even traditionally over-the-top occasions, such as New Year's Eve, can be celebrated.
Celebration Relaxation
People search for alternative ways to partake in traditional celebrations
4 Examples + Score + Implications


Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Brewed Beauty Cosmetic products incorporate tea ingredients with natural appeal Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization.
Brewed Beauty
Cosmetic products incorporate tea ingredients with natural appeal
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Floral Refreshment Organic teas are enhanced with flavorful floral elements Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Floral Refreshment
Organic teas are enhanced with flavorful floral elements
5 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


PLUS 352 more Audio PRO Trends and 1,790 examples!



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