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About the Rum Report

The Rum Trend Report sheds light on the expansive liquor industry, focusing solely on rum and rum-related products. Our research indicates that although there are many alcoholic beverages available for consumption, consumers prefer rum and its many varieties. Whether it is a spiced rum made in the Caribbean, a black rum concocted in California or even tasty treats like rum cakes and rum balls, consumers are enamored with this versatile spirit. We also examine delicious DIY rum recipes and unique rum bottle designs from prominent brands like Bacardi, Captain Morgan and Appleton Estate.

Who It's For

Our crowd-sourced research will be worthwhile to a number of businesses and professionals, whether you are a restaurateur in the food and beverage industry or an executive at an advertising agency. Stay on top on the latest rum trends that are influencing consumers so that you can create concise campaigns and better products that will give your company an advantage in the marketplace.

With the Rum Trend Report, you will gain cutting-edge insight and consumer-based knowledge that will help propel your brand to the top shelf.

The Rum Trend Report, last published on Mar 26, 2015, includes 17 PRO Trends and 85 examples of rum market research and rum consumer trends related to: spirits, glassware, bottle designs, drink recipes, booze branding and rum trends.

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trend research methodology

Methodology

Our rum research is based on Trend Hunter's crowdsourced rum articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 17 Rum PRO Trends = 17 Powerpoint Pages Rum PPT Report
• 85 Rum Examples

Online Extras With Full Subscription

• 12 Rum Videos (Online) Rum Videos
• 510 Rum Images (Online) Rum Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Rum Pro Trends

Each Rum PRO Trend is on its own slide with implications, a quantified score, and examples linked to online rum articles, videos and images. Examples:

Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


Animal-Free Festivity Traditional holiday recipes are augmented with the vegan consumer in mind Implications - Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all.
Animal-Free Festivity
Traditional holiday recipes are augmented with the vegan consumer in mind
6 Examples + Score + Implications


Vegan Refreshment Consumers adopt DIY, healthy takes on typically calorie-laden beverages Implications - As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients.
Vegan Refreshment
Consumers adopt DIY, healthy takes on typically calorie-laden beverages
6 Examples + Score + Implications


Experiential Gifting The ritual of opening presents is augmented to be interactive and exciting Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Experiential Gifting
The ritual of opening presents is augmented to be interactive and exciting
5 Examples + Score + Implications


Gluten-Free Refreshment The beverage market shifts to cater to consumers on specialty diets Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
Gluten-Free Refreshment
The beverage market shifts to cater to consumers on specialty diets
9 Examples + Score + Implications


Hyper-Protective Packaging Brands create packages that over-protect products to enhance prestige Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
Hyper-Protective Packaging
Brands create packages that over-protect products to enhance prestige
7 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking Implications - Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Intoxicating Flavor Enhancements
Consumers look to add a little kick to their everyday cooking
7 Examples + Score + Implications


PLUS 11 more Rum PRO Trends and 85 examples!



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