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About the Rum Report

The Rum Trend Report sheds light on the expansive liquor industry, focusing solely on rum and rum-related products. Our research indicates that although there are many alcoholic beverages available for consumption, consumers prefer rum and its many varieties. Whether it is a spiced rum made in the Caribbean, a black rum concocted in California or even tasty treats like rum cakes and rum balls, consumers are enamored with this versatile spirit. We also examine delicious DIY rum recipes and unique rum bottle designs from prominent brands like Bacardi, Captain Morgan and Appleton Estate.

Who It's For

Our crowd-sourced research will be worthwhile to a number of businesses and professionals, whether you are a restaurateur in the food and beverage industry or an executive at an advertising agency. Stay on top on the latest rum trends that are influencing consumers so that you can create concise campaigns and better products that will give your company an advantage in the marketplace.

With the Rum Trend Report, you will gain cutting-edge insight and consumer-based knowledge that will help propel your brand to the top shelf.

The Rum Trend Report, last published on Oct 27, 2015, includes 26 PRO Trends and 130 examples of rum market research and rum consumer trends related to: spirits, glassware, bottle designs, drink recipes, booze branding and rum trends.

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Our rum research is based on Trend Hunter's crowdsourced rum articles and 2,533,000,000 total views of data. [Learn More]

Report Contents

• 26 Rum PRO Trends = 26 Powerpoint Pages Rum PPT Report
• 130 Rum Examples

Online Extras With Full Subscription

• 18 Rum Videos (Online) Rum Videos
• 780 Rum Images (Online) Rum Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Rum Pro Trends

Each Rum PRO Trend is on its own slide with implications, a quantified score, and examples linked to online rum articles, videos and images. Examples:

Rum Trend Report sample slide 0
Mediterranean Refreshment
Traditional Mediterranean flavors inform beverage and dessert offerings
6 Examples + Score + Implications

Rum Trend Report sample slide 1
Autumnal Indulgence
Consumers embrace the changing seasons with caramelized fall treats
5 Examples + Score + Implications

Rum Trend Report sample slide 2
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
6 Examples + Score + Implications

Rum Trend Report sample slide 3
Fermented Beverage
Varying takes on kombucha recipes are playing up on metabolic drinks
7 Examples + Score + Implications

Rum Trend Report sample slide 4
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications

Rum Trend Report sample slide 5
Floral Libation
Consumers search for flavors that complement their changing lifestyles
5 Examples + Score + Implications

Rum Trend Report sample slide 6
Animal-Free Festivity
Traditional holiday recipes are augmented with the vegan consumer in mind
6 Examples + Score + Implications

Rum Trend Report sample slide 7
Vegan Refreshment
Consumers adopt DIY, healthy takes on typically calorie-laden beverages
6 Examples + Score + Implications

PLUS 20 more Rum PRO Trends and 130 examples!

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26 Rum PRO Trends
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