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About the Rum Report

The Rum Trend Report sheds light on the expansive liquor industry, focusing solely on rum and rum-related products. Our research indicates that although there are many alcoholic beverages available for consumption, consumers prefer rum and its many varieties. Whether it is a spiced rum made in the Caribbean, a black rum concocted in California or even tasty treats like rum cakes and rum balls, consumers are enamored with this versatile spirit. We also examine delicious DIY rum recipes and unique rum bottle designs from prominent brands like Bacardi, Captain Morgan and Appleton Estate.

Who It's For

Our crowd-sourced research will be worthwhile to a number of businesses and professionals, whether you are a restaurateur in the food and beverage industry or an executive at an advertising agency. Stay on top on the latest rum trends that are influencing consumers so that you can create concise campaigns and better products that will give your company an advantage in the marketplace.

With the Rum Trend Report, you will gain cutting-edge insight and consumer-based knowledge that will help propel your brand to the top shelf.

The Rum Trend Report, last published on Oct 08, 2014, includes 11 PRO Trends and 55 examples of rum market research and rum consumer trends related to: spirits, glassware, bottle designs, drink recipes, booze branding and rum trends.

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Methodology

Our rum research is based on Trend Hunter's crowdsourced rum articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 11 Rum PRO Trends = 11 Powerpoint Pages Rum PPT Report
• 55 Rum Examples

Online Extras With Full Subscription

• 8 Rum Videos (Online) Rum Videos
• 330 Rum Images (Online) Rum Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Rum Pro Trends

Each Rum PRO Trend is on its own slide with implications, a quantified score, and examples linked to online rum articles, videos and images. Examples:

Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking Implications - Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Intoxicating Flavor Enhancements
Consumers look to add a little kick to their everyday cooking
7 Examples + Score + Implications


Sophisticated Spread Consumers turn to gourmet childhood indulgences as a unique adult alternative Implications - Seeking to maintain youthful indulgences in a more mature manner, consumers are turning to sophisticated condiment alternatives. Adding spices and gourmet ingredients to traditional goods like peanut butter and jam, these products allow consumers to reconnect with nostalgic childhood ideals without sacrificing more refined adult tastes.
Sophisticated Spread
Consumers turn to gourmet childhood indulgences as a unique adult alternative
5 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Antiquated Alcohol A vintage aesthetic rebrands liquor as a sophisticated companion to luxury Implications - Appealing to generations old and young, alcohol brands are adopting a vintage aesthetic that draws correlations between history and luxury culture. Playing with nostalgia, the branding technique offers consumers a novel touch of history to enhance the perception of drinking culture and the notion of tradition.
Antiquated Alcohol
A vintage aesthetic rebrands liquor as a sophisticated companion to luxury
6 Examples + Score + Implications


Involvement Over Substance Products that emphasize and praise personal interests Implications - Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
Involvement Over Substance
Products that emphasize and praise personal interests
12 Examples + Score + Implications


Brandaptation (UPDATE) Expanding products into (often unrelated) markets for lifestyle integration Implications - Companies are recognizing that more consumers want to be associated with brands so are expanding their lines to encompass products outside their traditional offerings. People are gravitating to products that help them reflect their brand loyalty and the lifestyles associated with those lines.
Brandaptation (UPDATE)
Expanding products into (often unrelated) markets for lifestyle integration
8 Examples + Score + Implications


Shockertainment Curiosity for gruesomeness garners unavoidable attention Implications - Society has a closeted lust and curiosity for macabre, gruesome and bizarre innovations, making shock tactics valuable marketing and advertising tools. While the public may not particularly enjoy a gory stimulus, there is high probability they will give it their attention due to sheer inquisitiveness.
Shockertainment
Curiosity for gruesomeness garners unavoidable attention
9 Examples + Score + Implications


PLUS 5 more Rum PRO Trends and 55 examples!



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