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About the Rum Report - The Rum Trend Report sheds light on the expansive liquor industry, focusing solely on rum and rum-related products. Our research indicates that although there are many alcoholic beverages available for consumption, consumers prefer rum and its many varieties. Whether it is a spiced rum made in the Caribbean, a black rum concocted in California or even tasty treats like rum cakes and rum balls, consumers are enamored with this versatile spirit. We also examine delicious DIY rum recipes and unique rum bottle designs from prominent brands like Bacardi, Captain Morgan and Appleton Estate.

Who It's For - Our crowd-sourced research will be worthwhile to a number of businesses and professionals, whether you are a restaurateur in the food and beverage industry or an executive at an advertising agency. Stay on top on the latest rum trends that are influencing consumers so that you can create concise campaigns and better products that will give your company an advantage in the marketplace.

With the Rum Trend Report, you will gain cutting-edge insight and consumer-based knowledge that will help propel your brand to the top shelf.

The Rum Trend Report, last published on Jun 23, 2014, includes 12 PRO Trends and 112 examples of rum market research and rum consumer trends related to: spirits, glassware, bottle designs, drink recipes, booze branding and rum trends.

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trend research methodology Methodology - Our rum research is based on Trend Hunter's 112 crowdsourced rum trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 12 Page / Slide Presentation Rum PDF Report Rum PPT Report
• 12 Page In-Depth Reading Report Rum PDF Report

Contents:
• 12 Rum PRO Trends
• 112 Rum Examples
• 16 Rum Videos (Online) Rum Videos
• 672 Rum Images (Online) Rum Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Rum Pro Trends - Each Rum PRO Trend is on its own slide with implications, a quantified score, and examples linked to online rum articles, videos and images. Examples:

Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking Implications - Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Intoxicating Flavor Enhancements
Consumers look to add a little kick to their everyday cooking
7 Examples + Score + Implications


Sophisticated Spread Consumers turn to gourmet childhood indulgences as a unique adult alternative Implications - Seeking to maintain youthful indulgences in a more mature manner, consumers are turning to sophisticated condiment alternatives. Adding spices and gourmet ingredients to traditional goods like peanut butter and jam, these products allow consumers to reconnect with nostalgic childhood ideals without sacrificing more refined adult tastes.
Sophisticated Spread
Consumers turn to gourmet childhood indulgences as a unique adult alternative
5 Examples + Score + Implications


Eccentric Complementary Consumers turn to obscure food and alcohol pairings Implications - As foodie culture expands, methods of indulgence are receiving both sweet and savory enhancements to satiate a desire for diversifying palates. Seeking to enhance alcoholic consumption, consumers are turning to obscure food pairings to elevate both flavor and aesthetic appeal. Combining the sophisticated nature of alcohol with savory, down-to-earth eats reflects a move away from prestigious methods of indulgence towards more individually satisfying, and palatable combinations of everyday consumption.
Eccentric Complementary
Consumers turn to obscure food and alcohol pairings
6 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Antiquated Alcohol A vintage aesthetic rebrands liquor as a sophisticated companion to luxury Implications - Appealing to generations old and young, alcohol brands are adopting a vintage aesthetic that draws correlations between history and luxury culture. Playing with nostalgia, the branding technique offers consumers a novel touch of history to enhance the perception of drinking culture and the notion of tradition.
Antiquated Alcohol
A vintage aesthetic rebrands liquor as a sophisticated companion to luxury
6 Examples + Score + Implications


PLUS 6 more Rum PRO Trends and 112 examples!



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