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About the Rum Report - The Rum Trend Report sheds light on the expansive liquor industry, focusing solely on rum and rum-related products. Our research indicates that although there are many alcoholic beverages available for consumption, consumers prefer rum and its many varieties. Whether it is a spiced rum made in the Caribbean, a black rum concocted in California or even tasty treats like rum cakes and rum balls, consumers are enamored with this versatile spirit. We also examine delicious DIY rum recipes and unique rum bottle designs from prominent brands like Bacardi, Captain Morgan and Appleton Estate.

Who It's For - Our crowd-sourced research will be worthwhile to a number of businesses and professionals, whether you are a restaurateur in the food and beverage industry or an executive at an advertising agency. Stay on top on the latest rum trends that are influencing consumers so that you can create concise campaigns and better products that will give your company an advantage in the marketplace.

With the Rum Trend Report, you will gain cutting-edge insight and consumer-based knowledge that will help propel your brand to the top shelf.

The Rum Trend Report, last published on Apr 14, 2014, includes 9 PRO Trends and 94 examples of rum market research and rum consumer trends related to: spirits, glassware, bottle designs, drink recipes, booze branding and rum trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our rum research is based on Trend Hunter's 94 crowdsourced rum trends and 1,905,000,000 total views of data. [Learn More]

What You'll Get:
• 9 Page / Slide Presentation Rum PDF Report Rum PPT Report
• 9 Page In-Depth Reading Report Rum PDF Report

Contents:
• 9 Rum PRO Trends
• 94 Rum Examples
• 13 Rum Videos (Online) Rum Videos
• 564 Rum Images (Online) Rum Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Rum Pro Trends - Each Rum PRO Trend is on its own slide with implications, a quantified score, and examples linked to online rum articles, videos and images. Examples:

Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Antiquated Alcohol A vintage aesthetic rebrands liquor as a sophisticated companion to luxury Implications - Appealing to generations old and young, alcohol brands are adopting a vintage aesthetic that draws correlations between history and luxury culture. Playing with nostalgia, the branding technique offers consumers a novel touch of history to enhance the perception of drinking culture and the notion of tradition.
Antiquated Alcohol
A vintage aesthetic rebrands liquor as a sophisticated companion to luxury
6 Examples + Score + Implications


Involvement Over Substance Products that emphasize and praise personal interests Implications - Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
Involvement Over Substance
Products that emphasize and praise personal interests
12 Examples + Score + Implications


Brandaptation (UPDATE) Expanding products into (often unrelated) markets for lifestyle integration Implications - Companies are recognizing that more consumers want to be associated with brands so are expanding their lines to encompass products outside their traditional offerings. People are gravitating to products that help them reflect their brand loyalty and the lifestyles associated with those lines.
Brandaptation (UPDATE)
Expanding products into (often unrelated) markets for lifestyle integration
8 Examples + Score + Implications


Shockertainment Curiosity for gruesomeness garners unavoidable attention Implications - Society has a closeted lust and curiosity for macabre, gruesome and bizarre innovations, making shock tactics valuable marketing and advertising tools. While the public may not particularly enjoy a gory stimulus, there is high probability they will give it their attention due to sheer inquisitiveness.
Shockertainment
Curiosity for gruesomeness garners unavoidable attention
9 Examples + Score + Implications


PLUS 3 more Rum PRO Trends and 94 examples!


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9 Rum PRO Trends
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