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About the Portraiture Report

The Portraiture Trend Report takes an in-depth look at the world of art, focusing on fashion photography, wedding pictures, pop art and a variety of contemporary techniques for drawing portraits. With modern technology comes new and exciting ways to create art. In the world of portraiture, consumers are fascinated with street art headshots, photo shoots featuring celebrities and DIY newborn photography. With an abundance of graphic art software and photo editing programs available to consumers, just about anyone can create their own artistic portraits. Finally, our report examines the success of portraits used in advertising, marketing and promotional campaigns.

Who It's For

Our report is for studio photographers, graphic designers, artists, advertisers and marketing managers that want a better understanding of modern art forms and how consumers interact with portraiture.

The Portraiture Trend Report is an excellent tool for obtaining up-to-date information about portraiture trends influencing consumers.

The Portraiture Trend Report, last published on Apr 14, 2015, includes 167 PRO Trends and 835 examples of portraiture market research and portraiture consumer trends related to: photography, pictures, painting, pop art, artists and portraiture trends.

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Methodology

Our portraiture research is based on Trend Hunter's crowdsourced portraiture articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 167 Portraiture PRO Trends = 167 Powerpoint Pages Portraiture PPT Report
• 835 Portraiture Examples

Online Extras With Full Subscription

• 117 Portraiture Videos (Online) Portraiture Videos
• 5,010 Portraiture Images (Online) Portraiture Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Portraiture Pro Trends

Each Portraiture PRO Trend is on its own slide with implications, a quantified score, and examples linked to online portraiture articles, videos and images. Examples:

Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Generation Celebration Boomers look for generation-specific forms of amusement Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
Generation Celebration
Boomers look for generation-specific forms of amusement
6 Examples + Score + Implications


Selfie 2.0 Digital self-portraiture is taken up a notch with high tech options Implications - Over the past few years, the "selfie" has become a well-established mark of how consumers use their smart devices, and with the implementation of technology to enhance this habit, the selfie shows no signs of dying down. From animation enhancements to real-time photo manipulation, emerging photo apps are giving consumers all the more reason to indulge in this infamous form of digital narcissism.
Selfie 2.0
Digital self-portraiture is taken up a notch with high tech options
5 Examples + Score + Implications


3D-Printed Photo Consumers turn to 3D printing to bring their online selves to life Implications - With the advent of social media platforms such as Instagram, every consumer has the ability to be an amateur photographer. 3D printed photography elevates that ability by offering a tangible, hyper-personalized product, as well as a heightened experience. This not only reflects a shift in the evolution of 3D printing, from function to entertainment, but also speaks to the growing accessibility of the medium as consumers’ adopt it as a method of customization.
3D-Printed Photo
Consumers turn to 3D printing to bring their online selves to life
4 Examples + Score + Implications


Multicultural Branding Appealing to diverse groups through more than marketing Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
Multicultural Branding
Appealing to diverse groups through more than marketing
9 Examples + Score + Implications


Branded Selfie Brands are embracing and heightening the selfie phenomenon to an art form Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
Branded Selfie
Brands are embracing and heightening the selfie phenomenon to an art form
6 Examples + Score + Implications


PLUS 161 more Portraiture PRO Trends and 835 examples!



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