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About the Party Report

The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For

Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on Jun 22, 2015, includes 313 PRO Trends and 1,565 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our party research is based on Trend Hunter's crowdsourced party articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 313 Party PRO Trends = 313 Powerpoint Pages Party PPT Report
• 1,565 Party Examples

Online Extras With Full Subscription

• 219 Party Videos (Online) Party Videos
• 9,390 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends

Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Shareable Tradition Comfort food is portioned for communal eating Implications - Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential.
Shareable Tradition
Comfort food is portioned for communal eating
4 Examples + Score + Implications


Socialized Politician Political campaigning turns to social media platforms for youthful appeal Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
Socialized Politician
Political campaigning turns to social media platforms for youthful appeal
4 Examples + Score + Implications


Conservationist Catering Social gatherings and events are tended to via ecological methodologies Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability.
Conservationist Catering
Social gatherings and events are tended to via ecological methodologies
4 Examples + Score + Implications


Communal Culinary Serving large groups, digital dining services provide payment options for groups Implications - Digital dining services are no longer singling out individual consumers, but rather bigger groups in need of convenient payment options. For millennials that are constantly engaged with one another through digital networks, this communal concept is particularly relevant as it addresses social living.
Communal Culinary
Serving large groups, digital dining services provide payment options for groups
4 Examples + Score + Implications


Collaborative Cuisine Apps in the food market hone in on a communal approach to dining Implications - An expanding list of smartphone apps are honing in on the communal side of dining. This shift follows up on rising consumer preferences for interactive, in-person activities that help cell phone users engage with one another in spite of the personal disconnect that often comes with technology.
Collaborative Cuisine
Apps in the food market hone in on a communal approach to dining
4 Examples + Score + Implications


Automated Gourmet Smartphone apps catering to food take on ritzy, high-end angles Implications - Upscale food apps are symptomatic of a desire to communicate prestige, especially in the overshare era of social media. Technology that makes higher-end goods available allows for more convenient upscale experiences that are easily shared. This also allows consumer to indulge on an as-needs basis, making for a more non-committal form of luxury.
Automated Gourmet
Smartphone apps catering to food take on ritzy, high-end angles
4 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
4 Examples + Score + Implications


PLUS 307 more Party PRO Trends and 1,565 examples!



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