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About the Party Report

The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For

Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on Oct 29, 2014, includes 263 PRO Trends and 1,315 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our party research is based on Trend Hunter's crowdsourced party articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 263 Party PRO Trends = 263 Powerpoint Pages Party PPT Report
• 1,315 Party Examples

Online Extras With Full Subscription

• 184 Party Videos (Online) Party Videos
• 7,890 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends

Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Benevolent Blogging Online stars use their influence for a cause Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Benevolent Blogging
Online stars use their influence for a cause
7 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Edible Gore A heightened appreciation for gruesome imagery prompts macabre confectionery treats Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Edible Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats
4 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Digitized Friendship Seeking to maintain and create new bonds, consumers turn to mobile apps Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
Digitized Friendship
Seeking to maintain and create new bonds, consumers turn to mobile apps
4 Examples + Score + Implications


Extreme Matrimony Elements of physical adventure are added to nuptials Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Extreme Matrimony
Elements of physical adventure are added to nuptials
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


PLUS 257 more Party PRO Trends and 1,315 examples!



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