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About the Party Report

The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For

Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on Oct 21, 2014, includes 261 PRO Trends and 1,305 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our party research is based on Trend Hunter's crowdsourced party articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 261 Party PRO Trends = 261 Powerpoint Pages Party PPT Report
• 1,305 Party Examples

Online Extras With Full Subscription

• 183 Party Videos (Online) Party Videos
• 7,830 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends

Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Edible Gore A heightened appreciation for gruesome imagery prompts macabre confectionery treats Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Edible Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats
4 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Digitized Friendship Seeking to maintain and create new bonds, consumers turn to mobile apps Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
Digitized Friendship
Seeking to maintain and create new bonds, consumers turn to mobile apps
4 Examples + Score + Implications


Extreme Matrimony Elements of physical adventure are added to nuptials Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Extreme Matrimony
Elements of physical adventure are added to nuptials
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Architectural Fandom Fan appreciation is taken up a notch with structural methods of expression Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment.
Architectural Fandom
Fan appreciation is taken up a notch with structural methods of expression
4 Examples + Score + Implications


PLUS 255 more Party PRO Trends and 1,305 examples!



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