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About the Party Report

The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For

Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on May 26, 2015, includes 303 PRO Trends and 1,515 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our party research is based on Trend Hunter's crowdsourced party articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 303 Party PRO Trends = 303 Powerpoint Pages Party PPT Report
• 1,515 Party Examples

Online Extras With Full Subscription

• 212 Party Videos (Online) Party Videos
• 9,090 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends

Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Interactive Soiree Experiential elements are added to parties to heighten engagement Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation.
Interactive Soiree
Experiential elements are added to parties to heighten engagement
4 Examples + Score + Implications


Curated Dining Consumers seek out a cost-effective way to curate custom meals Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
4 Examples + Score + Implications


Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Sophisticated Juicebox The portability and nostalgia of cartable cardboard beverages crosses over Implications - As life becomes increasingly ridden with responsibility, adult consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes -- often carting alcohol -- satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Sophisticated Juicebox
The portability and nostalgia of cartable cardboard beverages crosses over
4 Examples + Score + Implications


Kidult Celebration Child-centric celebrations are given a makeover with mature decor Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Kidult Celebration
Child-centric celebrations are given a makeover with mature decor
5 Examples + Score + Implications


Appified Nightlife Technology and social media revolutionize party culture Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Appified Nightlife
Technology and social media revolutionize party culture
4 Examples + Score + Implications


Backyard Boldness Outdoor decor shifts toward eccentric LED lighting Implications - Taking a bolder approach to outdoor living, consumers are turning to fluorescent lighting and LED products to add a sense of whimsicality to their backyard environment. Transforming porch swings and swimming pools, homeowners are moving away from subtle, minimalist aesthetics toward designs that heighten sensory appeal.
Backyard Boldness
Outdoor decor shifts toward eccentric LED lighting
4 Examples + Score + Implications


PLUS 297 more Party PRO Trends and 1,515 examples!



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