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About the Party Report - The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For - Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on Apr 16, 2014, includes 200 PRO Trends and 1,937 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our party research is based on Trend Hunter's 1,937 crowdsourced party trends and 1,906,000,000 total views of data. [Learn More]

What You'll Get:
• 200 Page / Slide Presentation Party PDF Report Party PPT Report
• 200 Page In-Depth Reading Report Party PDF Report

Contents:
• 200 Party PRO Trends
• 1,937 Party Examples
• 271 Party Videos (Online) Party Videos
• 11,622 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends - Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Attendee Interactivity Modern couples encourage interactivity from wedding guests Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party.
Attendee Interactivity
Modern couples encourage interactivity from wedding guests
4 Examples + Score + Implications


Layered Consumption Consumers turn to multilayered cuisine to satiate a need for diversity Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence.
Layered Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity
6 Examples + Score + Implications


Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


Infusion Control Consumers turn to infused products as a way to control flavor Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Infusion Control
Consumers turn to infused products as a way to control flavor
5 Examples + Score + Implications


Mainstream Gourmet Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
Mainstream Gourmet
Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
6 Examples + Score + Implications


Familial Selling As families become more disconnected, brands respond with kin-based branding Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to.
Familial Selling
As families become more disconnected, brands respond with kin-based branding
7 Examples + Score + Implications


PLUS 194 more Party PRO Trends and 1,937 examples!


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