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About the Party Report - The Party Trend Report explores emerging patterns and innovations in this dynamic lifestyle sector, featuring everything from wedding parties to party decorations and unique invitations. In our report, you will have access to hundreds of cutting edge micro trends detailing advances in the event management sphere, with innovative styles of balloons, party supplies, birthday cakes and more.

Who It's For - Those in event planning, alcohol distribution and public relations will be able to track and adjust to shifting consumer tastes by accessing the Party Trend Report.

Whether you need to plan a special celebration or the ambassador’s birthday party, you will find inspiration and creativity in our Party Trend Report to make it a truly memorable event.

The Party Trend Report, last published on Apr 23, 2014, includes 208 PRO Trends and 2,017 examples of party market research and party consumer trends related to: wedding parties, party decorations, invitations, balloons, party supplies and party trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our party research is based on Trend Hunter's 2,017 crowdsourced party trends and 1,916,000,000 total views of data. [Learn More]

What You'll Get:
• 208 Page / Slide Presentation Party PDF Report Party PPT Report
• 208 Page In-Depth Reading Report Party PDF Report

Contents:
• 208 Party PRO Trends
• 2,017 Party Examples
• 282 Party Videos (Online) Party Videos
• 12,102 Party Images (Online) Party Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Party Pro Trends - Each Party PRO Trend is on its own slide with implications, a quantified score, and examples linked to online party articles, videos and images. Examples:

Sobriety Shockvertising Taking a raw approach, advertisers use reality to deter drinking Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
Sobriety Shockvertising
Taking a raw approach, advertisers use reality to deter drinking
5 Examples + Score + Implications


Hyper-Tagging As life becomes increasingly digital, consumers willingly give their locations up Implications - With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly.
Hyper-Tagging
As life becomes increasingly digital, consumers willingly give their locations up
6 Examples + Score + Implications


Portioned Indulgence Seeking techniques for portion control, parents turn to playful food shapers Implications - As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity.
Portioned Indulgence
Seeking techniques for portion control, parents turn to playful food shapers
5 Examples + Score + Implications


Attendee Interactivity Modern couples encourage interactivity from wedding guests Implications - With more than half of marriages resulting in divorce and more emphasis placed on love than stability, the weddings of this generation are more lighthearted than their predecessors. As a result, everything from invitations to ceremonies are becoming more interactive for guests, shifting the meaning of a wedding further from that of a ceremony and closer to a party.
Attendee Interactivity
Modern couples encourage interactivity from wedding guests
4 Examples + Score + Implications


Layered Consumption Consumers turn to multilayered cuisine to satiate a need for diversity Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence.
Layered Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity
6 Examples + Score + Implications


Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


PLUS 202 more Party PRO Trends and 2,017 examples!


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208 Party PRO Trends
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