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About the Beer Report - Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For - Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on Sep 16, 2014, includes 167 PRO Trends and 1,725 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

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trend research methodology Methodology - Our beer research is based on Trend Hunter's 1,725 crowdsourced beer trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 167 Page / Slide Presentation Beer PDF Report Beer PPT Report
• 167 Page In-Depth Reading Report Beer PDF Report

Contents:
• 167 Beer PRO Trends
• 1,725 Beer Examples
• 242 Beer Videos (Online) Beer Videos
• 10,350 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends - Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Communal Discount A desire for social interaction has consumers turning to group discount options Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks.
Communal Discount
A desire for social interaction has consumers turning to group discount options
5 Examples + Score + Implications


Participatory Discount Retailers exchange discounts for action-oriented involvement Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
Participatory Discount
Retailers exchange discounts for action-oriented involvement
4 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


Branded Homemade As brands look to convey wholesome qualities, a handmade aesthetic is adopted Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
6 Examples + Score + Implications


Nostalgic Flavoring Beverage brands turn to comfort food flavors to create a sense of familiarity Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Nostalgic Flavoring
Beverage brands turn to comfort food flavors to create a sense of familiarity
5 Examples + Score + Implications


Branding Whimsicality Surreal packaging offers consumers a temporary detachment from reality Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
Branding Whimsicality
Surreal packaging offers consumers a temporary detachment from reality
4 Examples + Score + Implications


PLUS 161 more Beer PRO Trends and 1,725 examples!



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