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About the Beer Report

Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For

Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on Nov 18, 2014, includes 176 PRO Trends and 880 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

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Methodology

Our beer research is based on Trend Hunter's crowdsourced beer articles and 2,158,000,000 total views of data. [Learn More]

Report Contents

• 176 Beer PRO Trends = 176 Powerpoint Pages Beer PPT Report
• 880 Beer Examples

Online Extras With Full Subscription

• 123 Beer Videos (Online) Beer Videos
• 5,280 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends

Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Cultural Cocktail Creating a distinct regional reference, exotic ingredients are added to spirits Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Cultural Cocktail
Creating a distinct regional reference, exotic ingredients are added to spirits
5 Examples + Score + Implications


Crossover Cocktail Mixologists blend beer and wine into recipes for familiarity and variety Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated.
Crossover Cocktail
Mixologists blend beer and wine into recipes for familiarity and variety
4 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Tech-Enabled Customization Consumers turn to tech in retail to obtain the exact product they want Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation.
Tech-Enabled Customization
Consumers turn to tech in retail to obtain the exact product they want
4 Examples + Score + Implications


Informal Invitation Consumers turn to apps and mobile messages for casual peer-to-peer engagement Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
Informal Invitation
Consumers turn to apps and mobile messages for casual peer-to-peer engagement
4 Examples + Score + Implications


Re-Purposed Packaging Conveying eco awareness, brands turn to recycled packaging material Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
Re-Purposed Packaging
Conveying eco awareness, brands turn to recycled packaging material
4 Examples + Score + Implications


Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


PLUS 170 more Beer PRO Trends and 880 examples!



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