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About the Beer Report

Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For

Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on May 12, 2015, includes 209 PRO Trends and 1,045 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

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trend research methodology

Methodology

Our beer research is based on Trend Hunter's crowdsourced beer articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 209 Beer PRO Trends = 209 Powerpoint Pages Beer PPT Report
• 1,045 Beer Examples

Online Extras With Full Subscription

• 146 Beer Videos (Online) Beer Videos
• 6,270 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends

Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


DIY Self-Serve Consumers search for discrete ways to consume alcohol on-the-go Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
DIY Self-Serve
Consumers search for discrete ways to consume alcohol on-the-go
4 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


Sophisticated Juicebox The portability and nostalgia of cartable cardboard beverages crosses over Implications - As life becomes increasingly ridden with responsibility, adult consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes -- often carting alcohol -- satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Sophisticated Juicebox
The portability and nostalgia of cartable cardboard beverages crosses over
4 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Meaty Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol
5 Examples + Score + Implications


Atmospheric Design Designers promote air health awareness with specialty products Implications - Air pollution is a severe problem in China that, if left unchecked, will have dire consequences on health and the economy. Many designers from China and beyond have taken the growing pollution problem as a challenge, integrating air filtration measures into fashion and lifestyle products. Whether these products have a practical or creative function, they keep air pollution a top-of-mind concern for China's citizens, and suggest that people can take personal approaches to wider-scale societal issues.
Atmospheric Design
Designers promote air health awareness with specialty products
4 Examples + Score + Implications


Appified Nightlife Technology and social media revolutionize party culture Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Appified Nightlife
Technology and social media revolutionize party culture
4 Examples + Score + Implications


PLUS 203 more Beer PRO Trends and 1,045 examples!



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