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About the Beer Report - Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For - Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on Apr 17, 2014, includes 127 PRO Trends and 1,353 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our beer research is based on Trend Hunter's 1,353 crowdsourced beer trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 127 Page / Slide Presentation Beer PDF Report Beer PPT Report
• 127 Page In-Depth Reading Report Beer PDF Report

Contents:
• 127 Beer PRO Trends
• 1,353 Beer Examples
• 189 Beer Videos (Online) Beer Videos
• 8,118 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends - Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Customizable Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors
5 Examples + Score + Implications


Snackable Brew A desire for customization prompts the addition of food to drinkable goods Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Snackable Brew
A desire for customization prompts the addition of food to drinkable goods
5 Examples + Score + Implications


Infusion Control Consumers turn to infused products as a way to control flavor Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Infusion Control
Consumers turn to infused products as a way to control flavor
5 Examples + Score + Implications


Sophisticating Brew As Gen Y strives to seem more sophisticated, so to does their drink of choice Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
Sophisticating Brew
As Gen Y strives to seem more sophisticated, so to does their drink of choice
6 Examples + Score + Implications


Elevating Comforts Sophisticated ice cream concoctions add excitement to familiar indulgences Implications - While comfort foods often provide consumers with a sense of familiarity and satisfaction, the exposure to diverse cultural elements via mass media has promoted individuals to crave much more varied consumption options. Seeking to provide consumers with the allure of traditional goods with a new and stimulating edge, brands are revamping such classic items as ice cream with more sophisticated elements to expand market appeal beyond traditionally youthful groups. By adding exotic ingredients and elegant aesthetics to comforting desserts, brands seek to cultivate traditional goods with more refined touches, appealing to a demand for increased product variation.
Elevating Comforts
Sophisticated ice cream concoctions add excitement to familiar indulgences
7 Examples + Score + Implications


Feminized Libation As concepts of cultural gender shift, beer is reformatted for female drinkers Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations.
Feminized Libation
As concepts of cultural gender shift, beer is reformatted for female drinkers
7 Examples + Score + Implications


PLUS 121 more Beer PRO Trends and 1,353 examples!


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