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About the Beer Report - Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For - Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on Aug 12, 2014, includes 155 PRO Trends and 1,611 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

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trend research methodology Methodology - Our beer research is based on Trend Hunter's 1,611 crowdsourced beer trends and 2,027,000,000 total views of data. [Learn More]

What You'll Get:
• 155 Page / Slide Presentation Beer PDF Report Beer PPT Report
• 155 Page In-Depth Reading Report Beer PDF Report

Contents:
• 155 Beer PRO Trends
• 1,611 Beer Examples
• 226 Beer Videos (Online) Beer Videos
• 9,666 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends - Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Fandom Marketing Brands are strategically tying team pride and product consumption together Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Fandom Marketing
Brands are strategically tying team pride and product consumption together
5 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Carbonated Confections A need to maintain relevancy has soda drinks taking on more edible forms Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Carbonated Confections
A need to maintain relevancy has soda drinks taking on more edible forms
5 Examples + Score + Implications


Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Canned Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul
6 Examples + Score + Implications


PLUS 149 more Beer PRO Trends and 1,611 examples!



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