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About the Beer Report - Trend Hunter’s Beer Trend Report offers an exclusive look at the current and future trends encompassing the beer industry. Within our report, companies will discover trends and insights dealing with an array of ale, lager and light beer innovations. Our consumer-based research points to developing patterns and opportunities within the beer industry such as popular beer festivals, personalized kegs, micro-breweries, eccentric packaging and viral marketing devices featuring beer brands like Molson, Budweiser, Carlsberg, Guinness and Heineken.

Who It's For - Companies, brands and professionals in the beer industry pursuing insight and consumer knowledge will be able to harness a wealth of information with our Beer Trend Report. Whether it is for an aggressive advertising campaign or to jump-start innovation, our research will benefit those looking to stay on the cutting-edge of the beer industry.

By providing intricate consumer insight and showcasing the most popular trends in lagers and ales, the Beer Trend Report will be advantageous to brands and businesses seeking a more dominant presence in the marketplace.

The Beer Trend Report, last published on Jul 22, 2014, includes 150 PRO Trends and 1,572 examples of beer market research and beer consumer trends related to: lagers, ales, pilsners, bars, alcohol and beer trends.

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trend research methodology Methodology - Our beer research is based on Trend Hunter's 1,572 crowdsourced beer trends and 1,994,000,000 total views of data. [Learn More]

What You'll Get:
• 150 Page / Slide Presentation Beer PDF Report Beer PPT Report
• 150 Page In-Depth Reading Report Beer PDF Report

Contents:
• 150 Beer PRO Trends
• 1,572 Beer Examples
• 220 Beer Videos (Online) Beer Videos
• 9,432 Beer Images (Online) Beer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Beer Pro Trends - Each Beer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beer articles, videos and images. Examples:

Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Canned Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul
6 Examples + Score + Implications


Premium Unpolished Packaging Traditionally bottled products take on a less sophisticated form Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
Premium Unpolished Packaging
Traditionally bottled products take on a less sophisticated form
4 Examples + Score + Implications


Brash Professionalism Formal tactics take a turn as society becomes more open and expressive Implications - Taking personal expression one step further, individuals are revamping formal concepts like resumes and business cards with more shock-worthy appeal. Referencing vices such as alcohol and medicinal drugs, these business tactics blur the lines between professional and private spheres, speaking to a more lax business ethic, particularly among youths.
Brash Professionalism
Formal tactics take a turn as society becomes more open and expressive
5 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Nostalgic Nightlife Bars and pubs turn to nostalgic design to offer a more tasteful take on luxury Implications - Contrasting sharply with sleek, flashy nightclubs, bars with an old-era design offer consumers an out of the ordinary experience without conspicuousness. The growing popularity of these spaces signifies a consumer desire for a more subtle form of novelty.
Nostalgic Nightlife
Bars and pubs turn to nostalgic design to offer a more tasteful take on luxury
5 Examples + Score + Implications


Indulgent Healing Junk food includes medicinal ingredients to satiate health-conscious consumers Implications - Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers.
Indulgent Healing
Junk food includes medicinal ingredients to satiate health-conscious consumers
5 Examples + Score + Implications


PLUS 144 more Beer PRO Trends and 1,572 examples!



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