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About the Paint Report - The Paint Trend Report cultivates a variety of painting trends in the home improvement sector. From our extensive database, users will gain insight into how paint colors, gloss and varnish such as wood paint, milk paint, enamel and acrylic are being used most prevalently by today’s consumers. By investigating the latest consumer needs, businesses can expand their market to include a variety of buyers.

Who It's For - The Paint Trend Report is ideal for paint manufacturers, companies specializing in home improvement and interior designers looking to effectively track changes in consumer preferences.

Our report offers valuable market research in dominating paint colors and designs from leaders in the industry such as Benjamin Moore. Add color to your product development and marketing strategies with the Paint Trend Report.

The Paint Trend Report, last published on Jul 23, 2014, includes 136 PRO Trends and 1,408 examples of paint market research and paint consumer trends related to: painting, colors, gloss, varnish, home improvement and paint trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our paint research is based on Trend Hunter's 1,408 crowdsourced paint trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 136 Page / Slide Presentation Paint PDF Report Paint PPT Report
• 136 Page In-Depth Reading Report Paint PDF Report

Contents:
• 136 Paint PRO Trends
• 1,408 Paint Examples
• 197 Paint Videos (Online) Paint Videos
• 8,448 Paint Images (Online) Paint Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paint Pro Trends - Each Paint PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paint articles, videos and images. Examples:

Celeb Embodiment A desire to emulate media icons has users turning to crafty forms of imitation Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
Celeb Embodiment
A desire to emulate media icons has users turning to crafty forms of imitation
4 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


Appified Kitchen Smartphone usage takes a domestic approach as users seek day-to-day efficiency Implications - As consumers grow more technologically dependent, mobile devices are expanding in use toward more domestic, at-home endeavors. Broadening technological convenience into more traditional realms, consumers are utilizing their smartphone devices as an alternative aid in cooking, reflecting a desire to maintain elements of tradition in a more digitally efficient manner.
Appified Kitchen
Smartphone usage takes a domestic approach as users seek day-to-day efficiency
5 Examples + Score + Implications


Couture Hacking The ubiquitous nature of designer goods becomes a marketing tool for artists Implications - As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels.
Couture Hacking
The ubiquitous nature of designer goods becomes a marketing tool for artists
7 Examples + Score + Implications


Celebrated Struggle Dark issues become a source of entertainment to open up societal discussion Implications - Life struggles have transitioned from being private to something spoken about openly, which has augmented what would've once been morbid or uncouth to discuss, to being celebrated. This collective shift denotes a need for transparency, but also that the consumer mindset has evolved to require the whole story for a viable connection to be forged.
Celebrated Struggle
Dark issues become a source of entertainment to open up societal discussion
6 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


PLUS 130 more Paint PRO Trends and 1,408 examples!



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136 Paint PRO Trends
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