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About the Paint Report

The Paint Trend Report cultivates a variety of painting trends in the home improvement sector. From our extensive database, users will gain insight into how paint colors, gloss and varnish such as wood paint, milk paint, enamel and acrylic are being used most prevalently by today’s consumers. By investigating the latest consumer needs, businesses can expand their market to include a variety of buyers.

Who It's For

The Paint Trend Report is ideal for paint manufacturers, companies specializing in home improvement and interior designers looking to effectively track changes in consumer preferences.

Our report offers valuable market research in dominating paint colors and designs from leaders in the industry such as Benjamin Moore. Add color to your product development and marketing strategies with the Paint Trend Report.

The Paint Trend Report, last published on Jun 09, 2015, includes 183 PRO Trends and 915 examples of paint market research and paint consumer trends related to: painting, colors, gloss, varnish, home improvement and paint trends.

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trend research methodology

Methodology

Our paint research is based on Trend Hunter's crowdsourced paint articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 183 Paint PRO Trends = 183 Powerpoint Pages Paint PPT Report
• 915 Paint Examples

Online Extras With Full Subscription

• 128 Paint Videos (Online) Paint Videos
• 5,490 Paint Images (Online) Paint Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paint Pro Trends

Each Paint PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paint articles, videos and images. Examples:

Modern Machismo Men's cosmetics receive revamped modern updates making for bold statements Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Modern Machismo
Men's cosmetics receive revamped modern updates making for bold statements
5 Examples + Score + Implications


Domesticated Cycling Bike rack designs accommodate two-wheelers within interior spaces Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby.
Domesticated Cycling
Bike rack designs accommodate two-wheelers within interior spaces
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Infant Artist Encouraging autonomy and self-expression, parents turn to artistic toy products Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit.
Infant Artist
Encouraging autonomy and self-expression, parents turn to artistic toy products
4 Examples + Score + Implications


Playtime Practice Reusable crafting supplies put the emphasis on creative process Implications - In a natural extension of maker culture, temporary and reusable creative products serve as an introduction to the experience of the creative process for children. In emphasizing the process rather than the product itself, consumers are exemplifying an interest in the developmental benefits and introspection afforded by immersive creative activities.
Playtime Practice
Reusable crafting supplies put the emphasis on creative process
4 Examples + Score + Implications


Cosmic Aesthetic Artists look to outer space for inspiration in their work Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement.
Cosmic Aesthetic
Artists look to outer space for inspiration in their work
6 Examples + Score + Implications


Customized Play Brands are developing toys that allow children to flex their creative muscle Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Customized Play
Brands are developing toys that allow children to flex their creative muscle
6 Examples + Score + Implications


Eco Artistic Companies offer parents and kids environmental painting products Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users.
Eco Artistic
Companies offer parents and kids environmental painting products
4 Examples + Score + Implications


PLUS 177 more Paint PRO Trends and 915 examples!



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