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About the Paint Report

The Paint Trend Report cultivates a variety of painting trends in the home improvement sector. From our extensive database, users will gain insight into how paint colors, gloss and varnish such as wood paint, milk paint, enamel and acrylic are being used most prevalently by today’s consumers. By investigating the latest consumer needs, businesses can expand their market to include a variety of buyers.

Who It's For

The Paint Trend Report is ideal for paint manufacturers, companies specializing in home improvement and interior designers looking to effectively track changes in consumer preferences.

Our report offers valuable market research in dominating paint colors and designs from leaders in the industry such as Benjamin Moore. Add color to your product development and marketing strategies with the Paint Trend Report.

The Paint Trend Report, last published on May 12, 2015, includes 162 PRO Trends and 810 examples of paint market research and paint consumer trends related to: painting, colors, gloss, varnish, home improvement and paint trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our paint research is based on Trend Hunter's crowdsourced paint articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 162 Paint PRO Trends = 162 Powerpoint Pages Paint PPT Report
• 810 Paint Examples

Online Extras With Full Subscription

• 113 Paint Videos (Online) Paint Videos
• 4,860 Paint Images (Online) Paint Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paint Pro Trends

Each Paint PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paint articles, videos and images. Examples:

Painted Visage Skincare and cosmetics take cues from the art world with artistic applications Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare.
Painted Visage
Skincare and cosmetics take cues from the art world with artistic applications
4 Examples + Score + Implications


Personalized Prep Consumers seek to add customization to their cooking rituals Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Personalized Prep
Consumers seek to add customization to their cooking rituals
5 Examples + Score + Implications


Architectural Greenery Taking an artistic approach, homeowners turn to abstract planter shapes Implications - Adding a visual statement to traditional eco activities, modern consumers are turning to unconventionally abstract planter designs for sensory appeal. Opting for vases and planters with architectural designs and shapes, consumers are redefining how traditional greenery is perceived, reflecting a turn toward a more modern approach to gardening.
Architectural Greenery
Taking an artistic approach, homeowners turn to abstract planter shapes
5 Examples + Score + Implications


Prehistoric Aesthetic Brands adopt designs reminiscent of dinosaurs to satiate primordial interest Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
6 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
6 Examples + Score + Implications


Crowdlending Creativity Crowdfunding is overtaken by niche artistic endeavors Implications - Crowdfunding is growing in popularity for many reasons, one being that it allows those who may not otherwise get funding to invent and create. The openness of crowdlending has attracted many looking to launch niche artistic endeavors. This shows the versatility of crowdfunding, which previously was seen as something specific to the business-focused entrepreneurial crowd.
Crowdlending Creativity
Crowdfunding is overtaken by niche artistic endeavors
5 Examples + Score + Implications


Unexpected Tubular Paint-like packaging extends to inspire unexpected products Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Unexpected Tubular
Paint-like packaging extends to inspire unexpected products
6 Examples + Score + Implications


Unwrapped Play Packaging no longer holds toys, but becomes the plaything itself Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
Unwrapped Play
Packaging no longer holds toys, but becomes the plaything itself
6 Examples + Score + Implications


PLUS 156 more Paint PRO Trends and 810 examples!



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