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About the Paint Report

The Paint Trend Report cultivates a variety of painting trends in the home improvement sector. From our extensive database, users will gain insight into how paint colors, gloss and varnish such as wood paint, milk paint, enamel and acrylic are being used most prevalently by today’s consumers. By investigating the latest consumer needs, businesses can expand their market to include a variety of buyers.

Who It's For

The Paint Trend Report is ideal for paint manufacturers, companies specializing in home improvement and interior designers looking to effectively track changes in consumer preferences.

Our report offers valuable market research in dominating paint colors and designs from leaders in the industry such as Benjamin Moore. Add color to your product development and marketing strategies with the Paint Trend Report.

The Paint Trend Report, last published on Apr 23, 2015, includes 159 PRO Trends and 795 examples of paint market research and paint consumer trends related to: painting, colors, gloss, varnish, home improvement and paint trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our paint research is based on Trend Hunter's crowdsourced paint articles and 2,348,000,000 total views of data. [Learn More]

Report Contents

• 159 Paint PRO Trends = 159 Powerpoint Pages Paint PPT Report
• 795 Paint Examples

Online Extras With Full Subscription

• 111 Paint Videos (Online) Paint Videos
• 4,770 Paint Images (Online) Paint Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paint Pro Trends

Each Paint PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paint articles, videos and images. Examples:

Prehistoric Aesthetic Brands adopt designs reminiscent of dinosaurs to satiate primordial interest Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
6 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
4 Examples + Score + Implications


Crowdlending Creativity Crowdfunding is overtaken by niche artistic endeavors Implications - Crowdfunding is growing in popularity for many reasons, one being that it allows those who may not otherwise get funding to invent and create. The openness of crowdlending has attracted many looking to launch niche artistic endeavors. This shows the versatility of crowdfunding, which previously was seen as something specific to the business-focused entrepreneurial crowd.
Crowdlending Creativity
Crowdfunding is overtaken by niche artistic endeavors
5 Examples + Score + Implications


Unexpected Tubular Paint-like packaging extends to inspire unexpected products Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Unexpected Tubular
Paint-like packaging extends to inspire unexpected products
6 Examples + Score + Implications


Unwrapped Play Packaging no longer holds toys, but becomes the plaything itself Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
Unwrapped Play
Packaging no longer holds toys, but becomes the plaything itself
6 Examples + Score + Implications


Virtual Visage The cosmetics industry turns to augmented reality to add fun and variety Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity.
Virtual Visage
The cosmetics industry turns to augmented reality to add fun and variety
6 Examples + Score + Implications


Experimental Consumption Consumers turn to scientific cookware to maintain healthly diets Implications - As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience.
Experimental Consumption
Consumers turn to scientific cookware to maintain healthly diets
4 Examples + Score + Implications


Elderly Empowerment Seeking independence, seniors turn to workshops and clubs to stay connected Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence.
Elderly Empowerment
Seeking independence, seniors turn to workshops and clubs to stay connected
6 Examples + Score + Implications


PLUS 153 more Paint PRO Trends and 795 examples!



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