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About the Paint Report

The Paint Trend Report cultivates a variety of painting trends in the home improvement sector. From our extensive database, users will gain insight into how paint colors, gloss and varnish such as wood paint, milk paint, enamel and acrylic are being used most prevalently by today’s consumers. By investigating the latest consumer needs, businesses can expand their market to include a variety of buyers.

Who It's For

The Paint Trend Report is ideal for paint manufacturers, companies specializing in home improvement and interior designers looking to effectively track changes in consumer preferences.

Our report offers valuable market research in dominating paint colors and designs from leaders in the industry such as Benjamin Moore. Add color to your product development and marketing strategies with the Paint Trend Report.

The Paint Trend Report, last published on Oct 17, 2014, includes 147 PRO Trends and 735 examples of paint market research and paint consumer trends related to: painting, colors, gloss, varnish, home improvement and paint trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our paint research is based on Trend Hunter's crowdsourced paint articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 147 Paint PRO Trends = 147 Powerpoint Pages Paint PPT Report
• 735 Paint Examples

Online Extras With Full Subscription

• 103 Paint Videos (Online) Paint Videos
• 4,410 Paint Images (Online) Paint Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paint Pro Trends

Each Paint PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paint articles, videos and images. Examples:

Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Street Art Sentimentality Seeking public reaction, artists target consumer emotions for impact Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers.
Street Art Sentimentality
Seeking public reaction, artists target consumer emotions for impact
4 Examples + Score + Implications


Practical Printing 3D printing expands to offer functional, everyday goods Implications - The potential of 3D printing is being realized as the market of goods is expanded to include prosthetics, foods, everyday goods and beyond. This shift towards mass adoption of 3D printed goods targets the modern consumer whose preference for convenience and tech-savvy innovations is leading towards full lifestyle immersion.
Practical Printing
3D printing expands to offer functional, everyday goods
9 Examples + Score + Implications


DIY Pet Animal appreciation takes a customized approach as owners seek to foster bonds Implications - Adding a personalized touch to forms of appreciation, pet owners are turning to custom-made furnishings for sentimental appeal. Crafting perches and beds from scratch, pet owners are able to provide everyday necessities in a more tailor-made manner, speaking to a desire for more expressive forms of pet appreciation.
DIY Pet
Animal appreciation takes a customized approach as owners seek to foster bonds
5 Examples + Score + Implications


Branded Advent Advent calendars inspire brands to communicate anticipation to consumers Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products.
Branded Advent
Advent calendars inspire brands to communicate anticipation to consumers
5 Examples + Score + Implications


PLUS 141 more Paint PRO Trends and 735 examples!



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