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About the Juice Report

The Juice Trend Report details the emerging patterns and fresh innovations in this sector. The health food craze is on the rise, and with it fruit extract and home juicers are increasing in popularity. Our report will give insight to how various developments in energy drinks, juice bars, recipes for smoothies and cranberry cocktails are impacting and shaping consumer tastes.

Who It's For

This report is ideal for those in the food, restaurant, home appliance and health industries, as it features the top innovations from Tropicana, Booster Juice and more.

Predict your customers’ needs, spark innovative product design and effectively tailor your marketing strategies with our dynamic crowd-sourced Juice Trend Report.

The Juice Trend Report, last published on Aug 25, 2015, includes 154 PRO Trends and 770 examples of juice market research and juice consumer trends related to: fruit extract, home juicers, energy drinks, juice bars, smoothies and juice trends.

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trend research methodology

Methodology

Our juice research is based on Trend Hunter's crowdsourced juice articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 154 Juice PRO Trends = 154 Powerpoint Pages Juice PPT Report
• 770 Juice Examples

Online Extras With Full Subscription

• 108 Juice Videos (Online) Juice Videos
• 4,620 Juice Images (Online) Juice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Juice Pro Trends

Each Juice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online juice articles, videos and images. Examples:

Selfie Wellness Brands elevate modern photography as a means to foster good health Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
Selfie Wellness
Brands elevate modern photography as a means to foster good health
4 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Shopping Excess Unusual features are added to grocery shopping to incite consumer intrigue Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Shopping Excess
Unusual features are added to grocery shopping to incite consumer intrigue
4 Examples + Score + Implications


Mainstreaming Matcha Consumers turn to the ancient properties of matcha for healthful refreshment Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Mainstreaming Matcha
Consumers turn to the ancient properties of matcha for healthful refreshment
5 Examples + Score + Implications


Patriotic Libation Alcohol labels adopt nationalistic branding for proud consumers Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Patriotic Libation
Alcohol labels adopt nationalistic branding for proud consumers
5 Examples + Score + Implications


Experiential Cinema Movie theaters adopt unexpected sources of entertainment to engage viewers Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Experiential Cinema
Movie theaters adopt unexpected sources of entertainment to engage viewers
4 Examples + Score + Implications


Piquante Refresher Citrus flavors are blended with spicy ingredients to heighten flavor profiles Implications - As consumer palates' continue to evolve, distinctive flavors -- on their own -- are no longer enough to satisfy those seeking to tantalize their taste buds. As a result, consumers are turning towards recipes that combine tangy flavor profiles with spicy ingredients. The fusion of two bold flavors allows consumers to maintain healthy consumption in way that also satisfies adventurous preferences.
Piquante Refresher
Citrus flavors are blended with spicy ingredients to heighten flavor profiles
4 Examples + Score + Implications


Refreshed Libation Citrus flavors are added to alcoholic beverages for a health-conscious twist Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
Refreshed Libation
Citrus flavors are added to alcoholic beverages for a health-conscious twist
6 Examples + Score + Implications


PLUS 148 more Juice PRO Trends and 770 examples!



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