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About the Juice Report

The Juice Trend Report details the emerging patterns and fresh innovations in this sector. The health food craze is on the rise, and with it fruit extract and home juicers are increasing in popularity. Our report will give insight to how various developments in energy drinks, juice bars, recipes for smoothies and cranberry cocktails are impacting and shaping consumer tastes.

Who It's For

This report is ideal for those in the food, restaurant, home appliance and health industries, as it features the top innovations from Tropicana, Booster Juice and more.

Predict your customers’ needs, spark innovative product design and effectively tailor your marketing strategies with our dynamic crowd-sourced Juice Trend Report.

The Juice Trend Report, last published on May 27, 2015, includes 125 PRO Trends and 625 examples of juice market research and juice consumer trends related to: fruit extract, home juicers, energy drinks, juice bars, smoothies and juice trends.

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trend research methodology

Methodology

Our juice research is based on Trend Hunter's crowdsourced juice articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 125 Juice PRO Trends = 125 Powerpoint Pages Juice PPT Report
• 625 Juice Examples

Online Extras With Full Subscription

• 88 Juice Videos (Online) Juice Videos
• 3,750 Juice Images (Online) Juice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Juice Pro Trends

Each Juice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online juice articles, videos and images. Examples:

Digital Disconnect Consumers search for ways to "unplug" and de-stress Implications - The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world.
Digital Disconnect
Consumers search for ways to "unplug" and de-stress
6 Examples + Score + Implications


Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Fermented Beverage Varying takes on kombucha recipes are playing up on metabolic drinks Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the mixtures have been recently interspersed with sodas and DIY kits. These breakout recipes speak to the merging of healthy drinks with edgy ingredients.
Fermented Beverage
Varying takes on kombucha recipes are playing up on metabolic drinks
5 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


Sophisticated Juicebox The portability and nostalgia of cartable cardboard beverages crosses over Implications - As life becomes increasingly ridden with responsibility, adult consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes -- often carting alcohol -- satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Sophisticated Juicebox
The portability and nostalgia of cartable cardboard beverages crosses over
4 Examples + Score + Implications


Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Survival Subscription Consumers search for subscription services that make everyday life easier Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort.
Survival Subscription
Consumers search for subscription services that make everyday life easier
6 Examples + Score + Implications


PLUS 119 more Juice PRO Trends and 625 examples!



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