ALL > Technology > Headphones Trend Report


About the Headphones Report

The Headphones Trend Report contains informative data pertaining to the world of personal audio entertainment, allowing companies to see what headphones are popular with consumers. Our report features the best headphone innovations from brands like Sony, Skull Candy, Sennheiser and Beats by Dr. Dre, and highlights what products are most popular with consumers. In recent months, personal audio devices -- like noise canceling headphones, customized earbuds and wireless headphones -- have become more sought after by consumers, as audio manufacturers try to keep pace with the ever-growing world of visual entertainment. As technology continues its rapid growth, fulfilling consumer needs must become much more strategic. Combine that with the surge of digital devices and consumer desires to have better quality audio equipment, and it is clear this market is constantly growing.

Who It's For

Our report will be beneficial to companies with a strong presence in the home entertainment and consumer electronics industries, as it contains valuable insight into emerging opportunities. Anyone involved with music production, sound engineering, audio recording or even advertising and marketing will be able to identify popular consumer trends and leverage them to their advantage.

Stay ahead of the curve and predict emerging opportunities in the expansive industry of personal audio equipment using the Headphones Trend Report. Our research will help companies gain valuable insight from crowd-sourced data while dissecting consumer appeal and preference.

The Headphones Trend Report, last published on May 12, 2015, includes 80 PRO Trends and 400 examples of headphones market research and headphones consumer trends related to: earbuds, wireless headphones, noise canceling headphones, audio accessories, design and headphones trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our headphones research is based on Trend Hunter's crowdsourced headphones articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 80 Headphones PRO Trends = 80 Powerpoint Pages Headphones PPT Report
• 400 Headphones Examples

Online Extras With Full Subscription

• 56 Headphones Videos (Online) Headphones Videos
• 2,400 Headphones Images (Online) Headphones Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Headphones Pro Trends

Each Headphones PRO Trend is on its own slide with implications, a quantified score, and examples linked to online headphones articles, videos and images. Examples:

Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


Embedded Assembly Brands make self-assembly easier through clever, instructional packaging Implications - Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality.
Embedded Assembly
Brands make self-assembly easier through clever, instructional packaging
4 Examples + Score + Implications


Socialized Tech Consumers seek out social technology experiences Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use.
Socialized Tech
Consumers seek out social technology experiences
6 Examples + Score + Implications


Immersive Environment Multimedia simulations appeal to escapism Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Immersive Environment
Multimedia simulations appeal to escapism
6 Examples + Score + Implications


Social Audio Consumers search for collective audio experiences Implications - The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content.
Social Audio
Consumers search for collective audio experiences
4 Examples + Score + Implications


Training Tech Millennials are targeted with personalized innovations for cost-effective fitness Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it.
Training Tech
Millennials are targeted with personalized innovations for cost-effective fitness
6 Examples + Score + Implications


Ailment Tracking Brands create products specifically for consumers with chronic health problems Implications - As consumers rely more on technology for health maintenance, products specifically designed for those with persistent ailments are on the rise. Cost-effective and easily obtainable, the innovations target consumers looking to manage chronic conditions without the need for medical intervention, reflecting a desire for self-directed care even when it comes to more serious issues.
Ailment Tracking
Brands create products specifically for consumers with chronic health problems
6 Examples + Score + Implications


Unobtrusive Audio Brands design headphones to be integrated and fully functional Implications - Audio equipment designs are becoming more sophisticated as consumers search for integrated solutions that keep an active lifestyle in mind. With the introduction of technology such as 3D printing and gesture control, brands are designing custom audio products to be as convenient and comfortable as they are capable. This shift reflects a consumer desire for products that cater to consumers' lifestyles through customization and thoughtful design.
Unobtrusive Audio
Brands design headphones to be integrated and fully functional
4 Examples + Score + Implications


PLUS 74 more Headphones PRO Trends and 400 examples!



Boost your headphones consumer insight!
Three options to kick-start your innovation...


1. Headphones Trend Report

80 Headphones PRO Trends
Headphones Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Headphones & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%