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About the Fantasy Report

The Fantasy Trend Report is comprised of everything related to the imagination, from pictures of illusions to fantasy books. With the economic recession still looming in the minds of many consumers, businesses will benefit from examining all aspects of escape, from video games to art from pictures.

Who It's For

Our report uncovers through crowd-sourced research how both children and adults alike remain fascinated with imaginative elements.

The Fantasy Trend Report will benefit a variety of businesses, from advertising departments to video game developers. The research featured explores the latest artwork, designs and video games related to this genre.

The Fantasy Trend Report, last published on Jul 28, 2015, includes 134 PRO Trends and 670 examples of fantasy market research and fantasy consumer trends related to: illusions, fantasy books, video games, art, pictures and fantasy trends.

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Methodology

Our fantasy research is based on Trend Hunter's crowdsourced fantasy articles and 2,445,000,000 total views of data. [Learn More]

Report Contents

• 134 Fantasy PRO Trends = 134 Powerpoint Pages Fantasy PPT Report
• 670 Fantasy Examples

Online Extras With Full Subscription

• 94 Fantasy Videos (Online) Fantasy Videos
• 4,020 Fantasy Images (Online) Fantasy Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Fantasy Pro Trends

Each Fantasy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fantasy articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Multilingual Academia Accommodating students with English as a second language becomes easier Implications - Up until this point, those whose second language is English were forced to undergo additional education in the North American school system; in today's equality-focused world, that is remedied through more tailored, multingual education. Particularly useful in accommodating the growing number of formally educated Hispanic consumers, this development points toward a more balanced future population.
Multilingual Academia
Accommodating students with English as a second language becomes easier
4 Examples + Score + Implications


Expressive Gamer Video game enthusiasts adopt blunt gamer decor for outward expression Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Expressive Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression
5 Examples + Score + Implications


Ethical Promotion Brands showcase food integrity with boldly ethical advertisements Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.
Ethical Promotion
Brands showcase food integrity with boldly ethical advertisements
6 Examples + Score + Implications


Cosmic Aesthetic Artists look to outer space for inspiration in their work Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement.
Cosmic Aesthetic
Artists look to outer space for inspiration in their work
6 Examples + Score + Implications


Nature Mimicry Beauty products reference natural elements in their packaging Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Nature Mimicry
Beauty products reference natural elements in their packaging
4 Examples + Score + Implications


Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Pre-Packaged Entertainment
Heightening entertainment, retailers offer kits that encourage excess
5 Examples + Score + Implications


PLUS 128 more Fantasy PRO Trends and 670 examples!



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