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About the Fantasy Report

The Fantasy Trend Report is comprised of everything related to the imagination, from pictures of illusions to fantasy books. With the economic recession still looming in the minds of many consumers, businesses will benefit from examining all aspects of escape, from video games to art from pictures.

Who It's For

Our report uncovers through crowd-sourced research how both children and adults alike remain fascinated with imaginative elements.

The Fantasy Trend Report will benefit a variety of businesses, from advertising departments to video game developers. The research featured explores the latest artwork, designs and video games related to this genre.

The Fantasy Trend Report, last published on Apr 28, 2015, includes 119 PRO Trends and 595 examples of fantasy market research and fantasy consumer trends related to: illusions, fantasy books, video games, art, pictures and fantasy trends.

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Methodology

Our fantasy research is based on Trend Hunter's crowdsourced fantasy articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 119 Fantasy PRO Trends = 119 Powerpoint Pages Fantasy PPT Report
• 595 Fantasy Examples

Online Extras With Full Subscription

• 83 Fantasy Videos (Online) Fantasy Videos
• 3,570 Fantasy Images (Online) Fantasy Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Fantasy Pro Trends

Each Fantasy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fantasy articles, videos and images. Examples:

Nature Mimicry Beauty products reference natural elements in their packaging Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Nature Mimicry
Beauty products reference natural elements in their packaging
4 Examples + Score + Implications


Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Pre-Packaged Entertainment
Heightening entertainment, retailers offer kits that encourage excess
4 Examples + Score + Implications


Hyper-Niche Club Straying away from conventional interests, clubs cater to obscure hobbies Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Hyper-Niche Club
Straying away from conventional interests, clubs cater to obscure hobbies
4 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Immersive Environment Multimedia simulations appeal to escapism Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Immersive Environment
Multimedia simulations appeal to escapism
6 Examples + Score + Implications


Handsfree Wedding Venues and larger organizations offer ultra-convenient services for couples Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union.
Handsfree Wedding
Venues and larger organizations offer ultra-convenient services for couples
6 Examples + Score + Implications


Instagrammable Matrimony Extravagant decor ensures nuptials are aesthetically viral-worthy Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence.
Instagrammable Matrimony
Extravagant decor ensures nuptials are aesthetically viral-worthy
6 Examples + Score + Implications


Board Game 2.0 Board games are enhanced with mobile apps for digital enhancement Implications - While online gaming certainly appeals to those seeking both accessibility and entertainment, digital interaction often lacks that tangible aspect often found with more traditional gaming products. Enhancing items like board games without sacrificing elements of tradition, retailers are turning to mobile apps and online engagement to not only revitalize classic gaming activities, but also maintain an element of nostalgia within tech-centric goods.
Board Game 2.0
Board games are enhanced with mobile apps for digital enhancement
7 Examples + Score + Implications


PLUS 113 more Fantasy PRO Trends and 595 examples!



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