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About the Fantasy Report

The Fantasy Trend Report is comprised of everything related to the imagination, from pictures of illusions to fantasy books. With the economic recession still looming in the minds of many consumers, businesses will benefit from examining all aspects of escape, from video games to art from pictures.

Who It's For

Our report uncovers through crowd-sourced research how both children and adults alike remain fascinated with imaginative elements.

The Fantasy Trend Report will benefit a variety of businesses, from advertising departments to video game developers. The research featured explores the latest artwork, designs and video games related to this genre.

The Fantasy Trend Report, last published on Sep 29, 2014, includes 98 PRO Trends and 490 examples of fantasy market research and fantasy consumer trends related to: illusions, fantasy books, video games, art, pictures and fantasy trends.

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Methodology

Our fantasy research is based on Trend Hunter's crowdsourced fantasy articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 98 Fantasy PRO Trends = 98 Powerpoint Pages Fantasy PPT Report
• 490 Fantasy Examples

Online Extras With Full Subscription

• 69 Fantasy Videos (Online) Fantasy Videos
• 2,940 Fantasy Images (Online) Fantasy Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Fantasy Pro Trends

Each Fantasy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fantasy articles, videos and images. Examples:

Customized Collectible Consumers alter toys and figurines with DIY touches for personal appeal Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives.
Customized Collectible
Consumers alter toys and figurines with DIY touches for personal appeal
4 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Playful Preparation Parents turn to toy-like school supplies to make back to school more appealing Implications - New, thrilling features and clever design are being used to create school supplies that add more value than just functionality. Appealing to kids' creative sides, these tools speak to a more liberal approach to education, and increased importance placed on entertaining children throughout the teaching process.
Playful Preparation
Parents turn to toy-like school supplies to make back to school more appealing
6 Examples + Score + Implications


Pop Culture Dining Fandom is taken to a more social level via themed restaurants and cafes Implications - Taking interaction one step beyond social media, those who share a common pop-cultural interest are turning to themed restaurants and cafes to showcase their admiration in a more social and interactive environment. Niche dining destinations allow consumers to connect through distinct references, providing a unique, communal setting that encourages both socialization and individuality.
Pop Culture Dining
Fandom is taken to a more social level via themed restaurants and cafes
5 Examples + Score + Implications


Clubhouse Revamped As the idea of kid-formed clubs persist, their headquarters adapt Implications - What we as adults recognize as behavioral tribes are seen simply as clubs in childhood. This idea persists even in the digital age, however it is adapting to the more demanding tastes of the digital age through revamped clubhouses. This shows that while cliques remain a natural part of development, this generation's needs are less dependent on imagination and more on tangible value.
Clubhouse Revamped
As the idea of kid-formed clubs persist, their headquarters adapt
5 Examples + Score + Implications


Rustic Matrimony Seeking a personal connection, couples turn to rustic wedding venues Implications - Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal.
Rustic Matrimony
Seeking a personal connection, couples turn to rustic wedding venues
4 Examples + Score + Implications


PLUS 92 more Fantasy PRO Trends and 490 examples!



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