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About the Fantasy Report

The Fantasy Trend Report is comprised of everything related to the imagination, from pictures of illusions to fantasy books. With the economic recession still looming in the minds of many consumers, businesses will benefit from examining all aspects of escape, from video games to art from pictures.

Who It's For

Our report uncovers through crowd-sourced research how both children and adults alike remain fascinated with imaginative elements.

The Fantasy Trend Report will benefit a variety of businesses, from advertising departments to video game developers. The research featured explores the latest artwork, designs and video games related to this genre.

The Fantasy Trend Report, last published on Jun 24, 2015, includes 122 PRO Trends and 610 examples of fantasy market research and fantasy consumer trends related to: illusions, fantasy books, video games, art, pictures and fantasy trends.

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Methodology

Our fantasy research is based on Trend Hunter's crowdsourced fantasy articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 122 Fantasy PRO Trends = 122 Powerpoint Pages Fantasy PPT Report
• 610 Fantasy Examples

Online Extras With Full Subscription

• 85 Fantasy Videos (Online) Fantasy Videos
• 3,660 Fantasy Images (Online) Fantasy Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Fantasy Pro Trends

Each Fantasy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fantasy articles, videos and images. Examples:

Expressive Gamer Video game enthusiasts adopt blunt gamer decor for outward expression Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Expressive Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression
5 Examples + Score + Implications


Ethical Promotion Brands showcase food integrity with boldly ethical advertisements Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.
Ethical Promotion
Brands showcase food integrity with boldly ethical advertisements
4 Examples + Score + Implications


Cosmic Aesthetic Artists look to outer space for inspiration in their work Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement.
Cosmic Aesthetic
Artists look to outer space for inspiration in their work
6 Examples + Score + Implications


Nature Mimicry Beauty products reference natural elements in their packaging Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Nature Mimicry
Beauty products reference natural elements in their packaging
4 Examples + Score + Implications


Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Pre-Packaged Entertainment
Heightening entertainment, retailers offer kits that encourage excess
5 Examples + Score + Implications


Hyper-Niche Club Straying away from conventional interests, clubs cater to obscure hobbies Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Hyper-Niche Club
Straying away from conventional interests, clubs cater to obscure hobbies
4 Examples + Score + Implications


Customized Communication Consumers search for ways to customize their visual online communication Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Customized Communication
Consumers search for ways to customize their visual online communication
10 Examples + Score + Implications


Immersive Environment Multimedia simulations appeal to escapism Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Immersive Environment
Multimedia simulations appeal to escapism
6 Examples + Score + Implications


PLUS 116 more Fantasy PRO Trends and 610 examples!



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