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About the Environment Report

The Environment Trend Report features a variety of developments in the environmental sector. Market trends are evolving to encompass new environmental issues concerning climate change, greenhouse gases and air and water pollution. Green initiatives have also been pushed to new heights in recent years, as seen with consumer activism surrounding the destruction of the rainforest, wildlife degradation and attempts to reduce the hole in the O-zone layer. The Environment Trend Report highlights how changes in eco-friendly designs, green buildings, green design concepts, sustainable energy cars and the phasing out of fossil fuels are shaping consumer patterns.

Who It's For

This report will prove beneficial to a variety of industries. From those looking to invest in green technology to ad agencies looking for a green spin on their campaigns, the Environment Trend Report features a wide range of developments within this field.

Companies can effectively track consumer preferences and the evolution of green products with the Environment Trend Report. This will allow businesses to proactively shape their market strategies and product development methods.

The Environment Trend Report, last published on Aug 21, 2015, includes 302 PRO Trends and 1,510 examples of environment market research and environment consumer trends related to: climate change, greenhouse gases, water pollution, green design, fossil fuels and environment trends.

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trend research methodology

Methodology

Our environment research is based on Trend Hunter's crowdsourced environment articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 302 Environment PRO Trends = 302 Powerpoint Pages Environment PPT Report
• 1,510 Environment Examples

Online Extras With Full Subscription

• 211 Environment Videos (Online) Environment Videos
• 9,060 Environment Images (Online) Environment Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Environment Pro Trends

Each Environment PRO Trend is on its own slide with implications, a quantified score, and examples linked to online environment articles, videos and images. Examples:

Health Literacy Social media becomes an important educational tool within the healthcare industry Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism.
Health Literacy
Social media becomes an important educational tool within the healthcare industry
4 Examples + Score + Implications


Subversive Wildlife Wildlife photographers trade in shock value for more honest depictions Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock.
Subversive Wildlife
Wildlife photographers trade in shock value for more honest depictions
4 Examples + Score + Implications


DIY Sentiments Valentine’s Day takes a DIY approach as families seek bonding activities Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion.
DIY Sentiments
Valentine’s Day takes a DIY approach as families seek bonding activities
4 Examples + Score + Implications


Bleisure Travel Upleveled airport services blur the line between business and leisure Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
Bleisure Travel
Upleveled airport services blur the line between business and leisure
5 Examples + Score + Implications


Eccentric Zen Contemporary yoga classes take engagement to the next level with alternative formats Implications - The millennial focus on engaged, healthy living is inspiring a new cadre of yoga wherein instruction and classes are delivered in creative, alternative formats. Through the provision of experiential environments, fitness brands are able to resonate with today's shopper, who prefers imaginative, unique products and services.
Eccentric Zen
Contemporary yoga classes take engagement to the next level with alternative formats
4 Examples + Score + Implications


Media-Literate Marketing Brands relate to consumers by referencing a pervasive digital culture Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Media-Literate Marketing
Brands relate to consumers by referencing a pervasive digital culture
4 Examples + Score + Implications


Eco Hygiene Sanitation products for women cater to environmentally conscious shoppers Implications - Hygiene products for women are featuring eco aspects that merge self-care with environmentalism. The application of new, green takes on traditional services and products allows brands to connect with young, informed consumers who typically make purchases according to ethical considerations.
Eco Hygiene
Sanitation products for women cater to environmentally conscious shoppers
4 Examples + Score + Implications


Green Dining The fast casual industry responds to the health movement with bold brand transparency Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Green Dining
The fast casual industry responds to the health movement with bold brand transparency
4 Examples + Score + Implications


PLUS 296 more Environment PRO Trends and 1,510 examples!



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