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About the Environment Report

The Environment Trend Report features a variety of developments in the environmental sector. Market trends are evolving to encompass new environmental issues concerning climate change, greenhouse gases and air and water pollution. Green initiatives have also been pushed to new heights in recent years, as seen with consumer activism surrounding the destruction of the rainforest, wildlife degradation and attempts to reduce the hole in the O-zone layer. The Environment Trend Report highlights how changes in eco-friendly designs, green buildings, green design concepts, sustainable energy cars and the phasing out of fossil fuels are shaping consumer patterns.

Who It's For

This report will prove beneficial to a variety of industries. From those looking to invest in green technology to ad agencies looking for a green spin on their campaigns, the Environment Trend Report features a wide range of developments within this field.

Companies can effectively track consumer preferences and the evolution of green products with the Environment Trend Report. This will allow businesses to proactively shape their market strategies and product development methods.

The Environment Trend Report, last published on Jul 21, 2015, includes 280 PRO Trends and 1,400 examples of environment market research and environment consumer trends related to: climate change, greenhouse gases, water pollution, green design, fossil fuels and environment trends.

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trend research methodology

Methodology

Our environment research is based on Trend Hunter's crowdsourced environment articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 280 Environment PRO Trends = 280 Powerpoint Pages Environment PPT Report
• 1,400 Environment Examples

Online Extras With Full Subscription

• 196 Environment Videos (Online) Environment Videos
• 8,400 Environment Images (Online) Environment Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Environment Pro Trends

Each Environment PRO Trend is on its own slide with implications, a quantified score, and examples linked to online environment articles, videos and images. Examples:

Green Dining The fast casual industry responds to the health movement with bold brand transparency Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Green Dining
The fast casual industry responds to the health movement with bold brand transparency
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Conscious Hygiene Emerging oral care products include eco aspects for conscious consumers Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming.
Conscious Hygiene
Emerging oral care products include eco aspects for conscious consumers
5 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Digital Empowerment The educational sphere becomes optimized for digital learning Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level.
Digital Empowerment
The educational sphere becomes optimized for digital learning
4 Examples + Score + Implications


Augmented Military The influx of augmented and virtual reality tech finds combat applications Implications - Although a pattern that can be observed across industries, virtual and augmented reality technology has found a host of particularly effective applications for military personnel. Especially effective for replicating the emotional stresses of combat, virtual and augmented reality technology has seen militaristic applications for both in-field and training scenarios. Such uses of the technology serve to prove that these innovations are not a mere form of entertainment, but have essential and at times crucial industrial applications.
Augmented Military
The influx of augmented and virtual reality tech finds combat applications
4 Examples + Score + Implications


Adapted Education Training specified to one demographic acknowledges different needs and styles Implications - After years of discussion surrounding the different teaching needs of varied studients, the education industry is branching out into specific training adapted to the needs of a particular group. Whether categorized by income, age, ethnicity, or interest, these courses speak to not just acceptance, but accommodation of differences in the changing landscape of the population.
Adapted Education
Training specified to one demographic acknowledges different needs and styles
5 Examples + Score + Implications


Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


PLUS 274 more Environment PRO Trends and 1,400 examples!



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