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About the Environment Report

The Environment Trend Report features a variety of developments in the environmental sector. Market trends are evolving to encompass new environmental issues concerning climate change, greenhouse gases and air and water pollution. Green initiatives have also been pushed to new heights in recent years, as seen with consumer activism surrounding the destruction of the rainforest, wildlife degradation and attempts to reduce the hole in the O-zone layer. The Environment Trend Report highlights how changes in eco-friendly designs, green buildings, green design concepts, sustainable energy cars and the phasing out of fossil fuels are shaping consumer patterns.

Who It's For

This report will prove beneficial to a variety of industries. From those looking to invest in green technology to ad agencies looking for a green spin on their campaigns, the Environment Trend Report features a wide range of developments within this field.

Companies can effectively track consumer preferences and the evolution of green products with the Environment Trend Report. This will allow businesses to proactively shape their market strategies and product development methods.

The Environment Trend Report, last published on Oct 22, 2014, includes 228 PRO Trends and 1,140 examples of environment market research and environment consumer trends related to: climate change, greenhouse gases, water pollution, green design, fossil fuels and environment trends.

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Methodology

Our environment research is based on Trend Hunter's crowdsourced environment articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 228 Environment PRO Trends = 228 Powerpoint Pages Environment PPT Report
• 1,140 Environment Examples

Online Extras With Full Subscription

• 160 Environment Videos (Online) Environment Videos
• 6,840 Environment Images (Online) Environment Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Environment Pro Trends

Each Environment PRO Trend is on its own slide with implications, a quantified score, and examples linked to online environment articles, videos and images. Examples:

Simulated Travel Instead of actually taking a trip, consumers turn to virtual reality for escape Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Simulated Travel
Instead of actually taking a trip, consumers turn to virtual reality for escape
4 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Automated Eco Instead of consuming less, users turn to automated ways to conserve Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience.
Automated Eco
Instead of consuming less, users turn to automated ways to conserve
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Fashionable Prefab Challenging perceptions of standard design, pre-built homes are modernized Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs.
Fashionable Prefab
Challenging perceptions of standard design, pre-built homes are modernized
6 Examples + Score + Implications


Atypical Fitness Adding allure to health and wellness, consumers turn to eclectic workout tactics Implications - Adding an element of humor to traditional health routines, consumers are turning to eclectic workout regimes. Offering atypical products that encourage unusual body movements, retailers are using elements of gaming and abstract aesthetics to enhance physical activities with both visual and experiential qualities. This reflects a growing desire for methods of well-being that go beyond physical benefits.
Atypical Fitness
Adding allure to health and wellness, consumers turn to eclectic workout tactics
6 Examples + Score + Implications


Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


PLUS 222 more Environment PRO Trends and 1,140 examples!



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