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About the Eco-Friendly Report

The Eco-Friendly Report offers an insightful look into sustainable and environmentally friendly trends shaping today’s marketplace. With global warming influencing consumer-purchasing habits and renewable energy becoming more accessible, people are seeking ways on how to go green and be eco-friendly. With our crowd-sourced research, you will see how cutting edge innovations on green homes, alternative energy, green buildings and unique patterns in green design are shaping consumer tastes.

Who It's For

The Eco-Friendly Trend Report will be beneficial for a variety of industries, from architecture firms seeking inspiration for sustainability designs, to those in home design and decoration.

Effectively identify and predict emerging consumer tastes in the evolving green market with our report.

The Eco-Friendly Trend Report, last published on Oct 29, 2014, includes 316 PRO Trends and 1,580 examples of eco-friendly market research and eco-friendly consumer trends related to: sustainable, global warming, renewable energy, green, homes and eco-friendly trends.

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Methodology

Our eco-friendly research is based on Trend Hunter's crowdsourced eco-friendly articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 316 Eco-Friendly PRO Trends = 316 Powerpoint Pages Eco-Friendly PPT Report
• 1,580 Eco-Friendly Examples

Online Extras With Full Subscription

• 221 Eco-Friendly Videos (Online) Eco-Friendly Videos
• 9,480 Eco-Friendly Images (Online) Eco-Friendly Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Eco-Friendly Pro Trends

Each Eco-Friendly PRO Trend is on its own slide with implications, a quantified score, and examples linked to online eco-friendly articles, videos and images. Examples:

Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Photographic Play Toys are heightened with personal photographs for familiar appeal Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment.
Photographic Play
Toys are heightened with personal photographs for familiar appeal
4 Examples + Score + Implications


Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Automated Eco Instead of consuming less, users turn to automated ways to conserve Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience.
Automated Eco
Instead of consuming less, users turn to automated ways to conserve
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


PLUS 310 more Eco-Friendly PRO Trends and 1,580 examples!



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