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About the Edibles Report

Discover unique food trends influencing the opinions of foodies everywhere with the Edibles Trend Report. Our research tracks key changes in eating habits, food service and the hospitality industry. In the past year, we have seen trends relating to edible gift baskets, artistic cookie bouquets, gourmet buffet foods and intricately crafted fruits and finger foods. We have also noticed restaurant trends that put an emphasis on deliciously unique appetizers and petit fours.

Who It's For

The Edibles Trend Report is ideal for catering companies, food artists, aspiring chefs, food journalists and culinary school teachers looking to leverage trends that are popular among consumers.

Featuring artwork made from sandwiches and the latest celebrity chef recipes, the Edibles Trend Report will keep you up-to-date on innovative food trends.

The Edibles Trend Report, last published on Nov 26, 2014, includes 616 PRO Trends and 3,080 examples of edibles market research and edibles consumer trends related to: food art, finger foods, appetizers, gift baskets, cooking and edibles trends.

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trend research methodology

Methodology

Our edibles research is based on Trend Hunter's crowdsourced edibles articles and 2,164,000,000 total views of data. [Learn More]

Report Contents

• 616 Edibles PRO Trends = 616 Powerpoint Pages Edibles PPT Report
• 3,080 Edibles Examples

Online Extras With Full Subscription

• 431 Edibles Videos (Online) Edibles Videos
• 18,480 Edibles Images (Online) Edibles Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Edibles Pro Trends

Each Edibles PRO Trend is on its own slide with implications, a quantified score, and examples linked to online edibles articles, videos and images. Examples:

Free-From Indulgence A guilt-free approach is adopted in typically indulgent treats and recipes Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets.
Free-From Indulgence
A guilt-free approach is adopted in typically indulgent treats and recipes
5 Examples + Score + Implications


Savory Scent Air fresheners turn to eclectic food scents to heighten consumer experiences Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience.
Savory Scent
Air fresheners turn to eclectic food scents to heighten consumer experiences
4 Examples + Score + Implications


Predictive Diversity Consumers turn to predictive technology for a wide range of new uses Implications - Although the traditional route for prediction technology relates to mapping and safety for transportation, we're seeing the technology permeate a number of different verticals. Everything from health to chores is being affected by predictive software, which reinforces a preference for automation.
Predictive Diversity
Consumers turn to predictive technology for a wide range of new uses
5 Examples + Score + Implications


Punny Branding Tongue-in-cheek wordplay is adopted by brands to convey character Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided.
Punny Branding
Tongue-in-cheek wordplay is adopted by brands to convey character
4 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Digital Dining Marketing Food brands tie in social media to push the social aspect of eating Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
Digital Dining Marketing
Food brands tie in social media to push the social aspect of eating
4 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Tech-Enabled Customization Consumers turn to tech in retail to obtain the exact product they want Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation.
Tech-Enabled Customization
Consumers turn to tech in retail to obtain the exact product they want
4 Examples + Score + Implications


PLUS 610 more Edibles PRO Trends and 3,080 examples!



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