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About the Edibles Report

Discover unique food trends influencing the opinions of foodies everywhere with the Edibles Trend Report. Our research tracks key changes in eating habits, food service and the hospitality industry. In the past year, we have seen trends relating to edible gift baskets, artistic cookie bouquets, gourmet buffet foods and intricately crafted fruits and finger foods. We have also noticed restaurant trends that put an emphasis on deliciously unique appetizers and petit fours.

Who It's For

The Edibles Trend Report is ideal for catering companies, food artists, aspiring chefs, food journalists and culinary school teachers looking to leverage trends that are popular among consumers.

Featuring artwork made from sandwiches and the latest celebrity chef recipes, the Edibles Trend Report will keep you up-to-date on innovative food trends.

The Edibles Trend Report, last published on Oct 21, 2014, includes 600 PRO Trends and 3,000 examples of edibles market research and edibles consumer trends related to: food art, finger foods, appetizers, gift baskets, cooking and edibles trends.

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trend research methodology

Methodology

Our edibles research is based on Trend Hunter's crowdsourced edibles articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 600 Edibles PRO Trends = 600 Powerpoint Pages Edibles PPT Report
• 3,000 Edibles Examples

Online Extras With Full Subscription

• 420 Edibles Videos (Online) Edibles Videos
• 18,000 Edibles Images (Online) Edibles Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Edibles Pro Trends

Each Edibles PRO Trend is on its own slide with implications, a quantified score, and examples linked to online edibles articles, videos and images. Examples:

Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals.
Streamlining Nutrition
Seeking efficiency, consumers turn to all-in-one health food kits
4 Examples + Score + Implications


Substitute Indulgence Desserts are given a healthy overhaul to maintain a sense of indulgence Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients.
Substitute Indulgence
Desserts are given a healthy overhaul to maintain a sense of indulgence
5 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Snacking Prestige Junk food brands adopt a more refined aesthetic to create exclusive appeal Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Snacking Prestige
Junk food brands adopt a more refined aesthetic to create exclusive appeal
4 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


PLUS 594 more Edibles PRO Trends and 3,000 examples!



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