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About the Dolls Report

The Dolls Trend Report uncovers trends in this popular section of the toy industry, featuring modern developments in dolls for girls like Barbie, Polly Pocket and Bratz. Our research examines innovative products by doll makers like Mattel and Dollz Mania, as well as doll games like dress up that have gone digital with websites like Stardoll. In a world engrossed with technology, companies need to understand consumer demand when it comes to the evolving world of dolls, toys and other child-orientied products.

Who It's For

While the fashion and technology industries influence everything from doll clothes to how consumers interact with toys, companies must understand these trends to stay competitive and relevant in the market. Our consumer-based research is worthwhile to businesses looking to better understand trends in the expansive toy industry, specifically the niche genre of dolls.

Whether you are a market researcher in search of insight or a corporation looking to enhance innovation, the Dolls Trend Report will assist in deciding the future direction of product design and marketing.

The Dolls Trend Report, last published on May 12, 2015, includes 120 PRO Trends and 600 examples of dolls market research and dolls consumer trends related to: toys, games, dress up, children, girls and dolls trends.

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Methodology

Our dolls research is based on Trend Hunter's crowdsourced dolls articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 120 Dolls PRO Trends = 120 Powerpoint Pages Dolls PPT Report
• 600 Dolls Examples

Online Extras With Full Subscription

• 84 Dolls Videos (Online) Dolls Videos
• 3,600 Dolls Images (Online) Dolls Images
• Additional Niche Reports (with a full subscription): Dolls and more!



Sample Dolls Pro Trends

Each Dolls PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dolls articles, videos and images. Examples:

Kid-Friendly Cultivation Brands are catering to younger demographics via niche gardening concepts Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Kid-Friendly Cultivation
Brands are catering to younger demographics via niche gardening concepts
4 Examples + Score + Implications


Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Robotic Education Robots are enhanced to play a greater role in childrens' development Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers.
Robotic Education
Robots are enhanced to play a greater role in childrens' development
5 Examples + Score + Implications


Handsfree Wedding Venues and larger organizations offer ultra-convenient services for couples Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union.
Handsfree Wedding
Venues and larger organizations offer ultra-convenient services for couples
6 Examples + Score + Implications


Responsible Play Encouraging responsible behavior, parents turn to toys that promote adult tasks Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner.
Responsible Play
Encouraging responsible behavior, parents turn to toys that promote adult tasks
4 Examples + Score + Implications


Reciprocal Play Children are looking for interactivity and communication from dolls Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products.
Reciprocal Play
Children are looking for interactivity and communication from dolls
4 Examples + Score + Implications


Unwrapped Play Packaging no longer holds toys, but becomes the plaything itself Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
Unwrapped Play
Packaging no longer holds toys, but becomes the plaything itself
6 Examples + Score + Implications


PLUS 114 more Dolls PRO Trends and 600 examples!



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