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About the Dolls Report

The Dolls Trend Report uncovers trends in this popular section of the toy industry, featuring modern developments in dolls for girls like Barbie, Polly Pocket and Bratz. Our research examines innovative products by doll makers like Mattel and Dollz Mania, as well as doll games like dress up that have gone digital with websites like Stardoll. In a world engrossed with technology, companies need to understand consumer demand when it comes to the evolving world of dolls, toys and other child-orientied products.

Who It's For

While the fashion and technology industries influence everything from doll clothes to how consumers interact with toys, companies must understand these trends to stay competitive and relevant in the market. Our consumer-based research is worthwhile to businesses looking to better understand trends in the expansive toy industry, specifically the niche genre of dolls.

Whether you are a market researcher in search of insight or a corporation looking to enhance innovation, the Dolls Trend Report will assist in deciding the future direction of product design and marketing.

The Dolls Trend Report, last published on Aug 11, 2015, includes 128 PRO Trends and 640 examples of dolls market research and dolls consumer trends related to: toys, games, dress up, children, girls and dolls trends.

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Methodology

Our dolls research is based on Trend Hunter's crowdsourced dolls articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 128 Dolls PRO Trends = 128 Powerpoint Pages Dolls PPT Report
• 640 Dolls Examples

Online Extras With Full Subscription

• 90 Dolls Videos (Online) Dolls Videos
• 3,840 Dolls Images (Online) Dolls Images
• Additional Niche Reports (with a full subscription): Dolls and more!



Sample Dolls Pro Trends

Each Dolls PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dolls articles, videos and images. Examples:

Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


Empowered Playtime A desire for more positive role models for children gets a response in toys Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal.
Empowered Playtime
A desire for more positive role models for children gets a response in toys
4 Examples + Score + Implications


Streamlined Skincare Consumers turn to hi-tech skincare solutions to protect against the sun Implications - The current fixation on health and wellness is not limited to diet and exercise. The harmful effects of sun exposure on skin and overall health has become a top-of-mind concern for consumers, who have turned to hi-tech solutions to battle the UV rays. Simply applying sunscreen will no longer cut it as consumers become hyper-conscious of their safety, and turn to technology not only for its assurance, but also for peace of mind.
Streamlined Skincare
Consumers turn to hi-tech skincare solutions to protect against the sun
7 Examples + Score + Implications


Kid-Friendly Cultivation Brands are catering to younger demographics via niche gardening concepts Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Kid-Friendly Cultivation
Brands are catering to younger demographics via niche gardening concepts
4 Examples + Score + Implications


Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Robotic Education Robots are enhanced to play a greater role in childrens' development Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers.
Robotic Education
Robots are enhanced to play a greater role in childrens' development
5 Examples + Score + Implications


PLUS 122 more Dolls PRO Trends and 640 examples!



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