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About the Dolls Report

The Dolls Trend Report uncovers trends in this popular section of the toy industry, featuring modern developments in dolls for girls like Barbie, Polly Pocket and Bratz. Our research examines innovative products by doll makers like Mattel and Dollz Mania, as well as doll games like dress up that have gone digital with websites like Stardoll. In a world engrossed with technology, companies need to understand consumer demand when it comes to the evolving world of dolls, toys and other child-orientied products.

Who It's For

While the fashion and technology industries influence everything from doll clothes to how consumers interact with toys, companies must understand these trends to stay competitive and relevant in the market. Our consumer-based research is worthwhile to businesses looking to better understand trends in the expansive toy industry, specifically the niche genre of dolls.

Whether you are a market researcher in search of insight or a corporation looking to enhance innovation, the Dolls Trend Report will assist in deciding the future direction of product design and marketing.

The Dolls Trend Report, last published on Oct 29, 2014, includes 105 PRO Trends and 525 examples of dolls market research and dolls consumer trends related to: toys, games, dress up, children, girls and dolls trends.

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Methodology

Our dolls research is based on Trend Hunter's crowdsourced dolls articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 105 Dolls PRO Trends = 105 Powerpoint Pages Dolls PPT Report
• 525 Dolls Examples

Online Extras With Full Subscription

• 74 Dolls Videos (Online) Dolls Videos
• 3,150 Dolls Images (Online) Dolls Images
• Additional Niche Reports (with a full subscription): Dolls and more!



Sample Dolls Pro Trends

Each Dolls PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dolls articles, videos and images. Examples:

Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


On-the-Go Crafting Art activities are made more portable to offer kids on-the-go engagement Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home.
On-the-Go Crafting
Art activities are made more portable to offer kids on-the-go engagement
4 Examples + Score + Implications


Personified Play Toys are physically adapted to imitate the aesthetics of the consumer Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.
Personified Play
Toys are physically adapted to imitate the aesthetics of the consumer
4 Examples + Score + Implications


Customized Crafting Heightening engagement, kids activities are enhanced with personalized touches Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.
Customized Crafting
Heightening engagement, kids activities are enhanced with personalized touches
4 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Feminized Collectible Action figures are no longer treated as boy-centric toys Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
Feminized Collectible
Action figures are no longer treated as boy-centric toys
4 Examples + Score + Implications


Crocheted Play Going back to basics, retailers turn to handmade techniques for sincerity Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods.
Crocheted Play
Going back to basics, retailers turn to handmade techniques for sincerity
4 Examples + Score + Implications


PLUS 99 more Dolls PRO Trends and 525 examples!



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