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About the Dolls Report

The Dolls Trend Report uncovers trends in this popular section of the toy industry, featuring modern developments in dolls for girls like Barbie, Polly Pocket and Bratz. Our research examines innovative products by doll makers like Mattel and Dollz Mania, as well as doll games like dress up that have gone digital with websites like Stardoll. In a world engrossed with technology, companies need to understand consumer demand when it comes to the evolving world of dolls, toys and other child-orientied products.

Who It's For

While the fashion and technology industries influence everything from doll clothes to how consumers interact with toys, companies must understand these trends to stay competitive and relevant in the market. Our consumer-based research is worthwhile to businesses looking to better understand trends in the expansive toy industry, specifically the niche genre of dolls.

Whether you are a market researcher in search of insight or a corporation looking to enhance innovation, the Dolls Trend Report will assist in deciding the future direction of product design and marketing.

The Dolls Trend Report, last published on Oct 15, 2014, includes 101 PRO Trends and 505 examples of dolls market research and dolls consumer trends related to: toys, games, dress up, children, girls and dolls trends.

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Methodology

Our dolls research is based on Trend Hunter's crowdsourced dolls articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 101 Dolls PRO Trends = 101 Powerpoint Pages Dolls PPT Report
• 505 Dolls Examples

Online Extras With Full Subscription

• 71 Dolls Videos (Online) Dolls Videos
• 3,030 Dolls Images (Online) Dolls Images
• Additional Niche Reports (with a full subscription): Dolls and more!



Sample Dolls Pro Trends

Each Dolls PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dolls articles, videos and images. Examples:

Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Feminized Collectible Action figures are no longer treated as boy-centric toys Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
Feminized Collectible
Action figures are no longer treated as boy-centric toys
4 Examples + Score + Implications


Crocheted Play Going back to basics, retailers turn to handmade techniques for sincerity Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods.
Crocheted Play
Going back to basics, retailers turn to handmade techniques for sincerity
4 Examples + Score + Implications


Recycled Play Parents begin to prefer recycled, eco-friendly versions of traditional toys Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story.
Recycled Play
Parents begin to prefer recycled, eco-friendly versions of traditional toys
5 Examples + Score + Implications


Altruistic Adulteration Sparking conversation, dolls and cartoons are used to raise awareness Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues.
Altruistic Adulteration
Sparking conversation, dolls and cartoons are used to raise awareness
4 Examples + Score + Implications


Playtime Packaging Brands augment products to be toy-like to entertain before even opening Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
Playtime Packaging
Brands augment products to be toy-like to entertain before even opening
6 Examples + Score + Implications


3D-Printed Play Catering individuality, printed toys offer children quick and customized play Implications - As children grow, so too do their interests, resulting in wants and desires that are continuously changing. Providing sources of play that are more accommodating to diversified tastes, 3D-printed toys combine tangible sources of entertainment with customized technology, speaking to a shift towards more instantaneous, yet individually tailored sources of engagement.
3D-Printed Play
Catering individuality, printed toys offer children quick and customized play
6 Examples + Score + Implications


PLUS 95 more Dolls PRO Trends and 505 examples!



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