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About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Sep 30, 2014, includes 408 PRO Trends and 3,893 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,893 crowdsourced pop trends and 2,081,000,000 total views of data. [Learn More]

What You'll Get:
• 408 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 408 Page In-Depth Reading Report Pop PDF Report

Contents:
• 408 Pop PRO Trends
• 3,893 Pop Examples
• 545 Pop Videos (Online) Pop Videos
• 23,358 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Integrated Cosplay A desire for subtlety has consumers blending accessories with cosplay features Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression.
Integrated Cosplay
A desire for subtlety has consumers blending accessories with cosplay features
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Nail Refinement Seeking a professional aesthetic, consumers turn to custom nail kits and tools Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means.
Nail Refinement
Seeking a professional aesthetic, consumers turn to custom nail kits and tools
4 Examples + Score + Implications


Food-Free Vending Vending machines move beyond food to provide more creative services Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches.
Food-Free Vending
Vending machines move beyond food to provide more creative services
4 Examples + Score + Implications


Street Art Sentimentality Seeking public reaction, artists target consumer emotions for impact Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers.
Street Art Sentimentality
Seeking public reaction, artists target consumer emotions for impact
4 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


PLUS 402 more Pop PRO Trends and 3,893 examples!



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408 Pop PRO Trends
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