TREND Reports Logo

ALL > Lifestyle > Pop Trend Report


About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Jul 16, 2014, includes 372 PRO Trends and 3,687 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,687 crowdsourced pop trends and 1,992,000,000 total views of data. [Learn More]

What You'll Get:
• 372 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 372 Page In-Depth Reading Report Pop PDF Report

Contents:
• 372 Pop PRO Trends
• 3,687 Pop Examples
• 516 Pop Videos (Online) Pop Videos
• 22,122 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Inspirational Accomodation Consumers are seeking out destinations for creative purposes Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere.
Inspirational Accomodation
Consumers are seeking out destinations for creative purposes
5 Examples + Score + Implications


Playtime Packaging Brands augment products to be toy-like to entertain before even opening Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
Playtime Packaging
Brands augment products to be toy-like to entertain before even opening
5 Examples + Score + Implications


Frozen Libation Alcoholic beverages are transformed into bar form for exciting, easy consumption Implications - Consumers seeking to savor alcohol without sacrificing excitement are being addressed with alcoholic ice pops. The treats offer a grown-up form of indulgence that connects with consumers through nostalgia while satisfying a desire for complex, unique flavoring.
Frozen Libation
Alcoholic beverages are transformed into bar form for exciting, easy consumption
6 Examples + Score + Implications


Superfood Snacking Health foods evolve to replicate indulgent snacks Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence.
Superfood Snacking
Health foods evolve to replicate indulgent snacks
5 Examples + Score + Implications


Snackable Sauce Condiments take a solidified form in foodie culture Implications - Seeking to heighten one’s palate in a more simple and compact manner, consumers are turning to snacks that have transformed dressings and sauces into an easy-to-eat shape, allowing condiments to take center stage as more than just flavor enrichment.
Snackable Sauce
Condiments take a solidified form in foodie culture
5 Examples + Score + Implications


Sensory-Crossed Audio Consumers add audio-enhancing software to online engagement Implications - Going one step beyond the visual tendencies of social media, users are turning to personalized audio enhancements to add a more immersive quality to online engagement. Seeking customization, consumers are utilizing software and apps to help add audio to photographs and online platforms, reflecting a need for more individualized, yet equally social methods of activity.
Sensory-Crossed Audio
Consumers add audio-enhancing software to online engagement
4 Examples + Score + Implications


PLUS 366 more Pop PRO Trends and 3,687 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into pop or any other category.


Boost your pop consumer insight!
Three options to kick-start your innovation...


1. Pop Trend Report

372 Pop PRO Trends
Pop Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Pop & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%