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About the Pop Report

This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For

The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Jun 29, 2015, includes 483 PRO Trends and 2,415 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

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Methodology

Our pop research is based on Trend Hunter's crowdsourced pop articles and 2,406,000,000 total views of data. [Learn More]

Report Contents

• 483 Pop PRO Trends = 483 Powerpoint Pages Pop PPT Report
• 2,415 Pop Examples

Online Extras With Full Subscription

• 338 Pop Videos (Online) Pop Videos
• 14,490 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends

Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Communal Culinary Serving large groups, digital dining services provide payment options for groups Implications - Digital dining services are no longer singling out individual consumers, but rather bigger groups in need of convenient payment options. For millennials that are constantly engaged with one another through digital networks, this communal concept is particularly relevant as it addresses social living.
Communal Culinary
Serving large groups, digital dining services provide payment options for groups
4 Examples + Score + Implications


Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Iconic Infant Contemporary children's fashion takes on the classic appeal of it-crowd looks Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content.
Iconic Infant
Contemporary children's fashion takes on the classic appeal of it-crowd looks
4 Examples + Score + Implications


Evocative Eating Restaurans create sentimental dining experiences through nostalgic designs Implications - Restaurants are meeting a yearning for simpler times through old fashioned interior decor. In addition to providing an alternative and memorable dining experience, these nostalgic concepts also provide a highly sought after source of disconnect from constant communication and modern connectivity.
Evocative Eating
Restaurans create sentimental dining experiences through nostalgic designs
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


PLUS 477 more Pop PRO Trends and 2,415 examples!



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