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About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Sep 02, 2014, includes 391 PRO Trends and 3,787 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

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trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,787 crowdsourced pop trends and 2,045,000,000 total views of data. [Learn More]

What You'll Get:
• 391 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 391 Page In-Depth Reading Report Pop PDF Report

Contents:
• 391 Pop PRO Trends
• 3,787 Pop Examples
• 530 Pop Videos (Online) Pop Videos
• 22,722 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Integrated Sing-a-Long Retailers integrate karaoke into ordinary venues for pragmatic appeal Implications - Elevating traditional entertainment venues with functional appeal, retailers are merging elements of karaoke into unlikely settings. Allowing patrons have memorable, entertaining experiences while going about more mundane tasks, these innovations reflect a consumer openness to playful and unexpected brand experiences.
Integrated Sing-a-Long
Retailers integrate karaoke into ordinary venues for pragmatic appeal
4 Examples + Score + Implications


Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


Nostalgic Flavoring Beverage brands turn to comfort food flavors to create a sense of familiarity Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Nostalgic Flavoring
Beverage brands turn to comfort food flavors to create a sense of familiarity
5 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Branded Advent Advent calendars inspire brands to communicate anticipation to consumers Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products.
Branded Advent
Advent calendars inspire brands to communicate anticipation to consumers
5 Examples + Score + Implications


Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


PLUS 385 more Pop PRO Trends and 3,787 examples!



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391 Pop PRO Trends
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