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About the Pop Report

This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For

The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Oct 29, 2014, includes 417 PRO Trends and 2,085 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

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Methodology

Our pop research is based on Trend Hunter's crowdsourced pop articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 417 Pop PRO Trends = 417 Powerpoint Pages Pop PPT Report
• 2,085 Pop Examples

Online Extras With Full Subscription

• 292 Pop Videos (Online) Pop Videos
• 12,510 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends

Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Benevolent Blogging Online stars use their influence for a cause Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Benevolent Blogging
Online stars use their influence for a cause
7 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Personified Play Toys are physically adapted to imitate the aesthetics of the consumer Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.
Personified Play
Toys are physically adapted to imitate the aesthetics of the consumer
4 Examples + Score + Implications


Grotesque Confection Seeking to unnerve rather than scare, consumers create grotesque confections Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays like Halloween, consumers turning to sweets and desserts reminiscent of abject objects, reflecting a turn toward more shocking ways to celebrate holidays.
Grotesque Confection
Seeking to unnerve rather than scare, consumers create grotesque confections
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Entertainment Immersion Traditional media gets a virtual overhaul to increase mass appeal Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Entertainment Immersion
Traditional media gets a virtual overhaul to increase mass appeal
5 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


PLUS 411 more Pop PRO Trends and 2,085 examples!



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