TREND Reports Logo

ALL > Lifestyle > Pop Trend Report


About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Apr 22, 2014, includes 336 PRO Trends and 3,410 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,410 crowdsourced pop trends and 1,915,000,000 total views of data. [Learn More]

What You'll Get:
• 336 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 336 Page In-Depth Reading Report Pop PDF Report

Contents:
• 336 Pop PRO Trends
• 3,410 Pop Examples
• 477 Pop Videos (Online) Pop Videos
• 20,460 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Digitized Ordering Tech-savvy youths turn to apps for ordering to satiate a desire for convenience Implications - As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption.
Digitized Ordering
Tech-savvy youths turn to apps for ordering to satiate a desire for convenience
5 Examples + Score + Implications


Pictorial Play Seeking to combine play and diversity, parents opt for engaging toy cameras Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play.
Pictorial Play
Seeking to combine play and diversity, parents opt for engaging toy cameras
5 Examples + Score + Implications


Portioned Indulgence Seeking techniques for portion control, parents turn to playful food shapers Implications - As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity.
Portioned Indulgence
Seeking techniques for portion control, parents turn to playful food shapers
5 Examples + Score + Implications


Guerilla Fast Food Art Artists pay homage to fast food culture imagery for enhanced brand status Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability.
Guerilla Fast Food Art
Artists pay homage to fast food culture imagery for enhanced brand status
5 Examples + Score + Implications


Personified Cuisine Meals are youthfully re-shaped as parents strive to encourage familial bonds Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.
Personified Cuisine
Meals are youthfully re-shaped as parents strive to encourage familial bonds
6 Examples + Score + Implications


Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


PLUS 330 more Pop PRO Trends and 3,410 examples!


Boost your pop consumer insight!
Three options to kick-start your innovation...


1. Pop Trend Report

336 Pop PRO Trends
Pop Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Pop & 100+ Reports
2013 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$2,940 $1,980
Most Popular - Save 32%