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About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Apr 18, 2014, includes 331 PRO Trends and 3,374 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,374 crowdsourced pop trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 331 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 331 Page In-Depth Reading Report Pop PDF Report

Contents:
• 331 Pop PRO Trends
• 3,374 Pop Examples
• 472 Pop Videos (Online) Pop Videos
• 20,244 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Guerilla Fast Food Art Artists pay homage to fast food culture imagery for enhanced brand status Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability.
Guerilla Fast Food Art
Artists pay homage to fast food culture imagery for enhanced brand status
5 Examples + Score + Implications


Personified Cuisine Meals are youthfully re-shaped as parents strive to encourage familial bonds Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.
Personified Cuisine
Meals are youthfully re-shaped as parents strive to encourage familial bonds
6 Examples + Score + Implications


Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


Design-Conscious Rearing The rise of discerning parental style preferences sparks a movement Implications - Many parents look for toys and accessories that will satisfy a child’s want for a certain kind of play or activity, but a growing market of products tailored to parental style is taking shape. Boasting eco-friendliness, dual-purpose or abstract design, the innovations speak to first-time parents accustom to the "yuppie" life who aren’t ready to augment their lives to be family-centric.
Design-Conscious Rearing
The rise of discerning parental style preferences sparks a movement
6 Examples + Score + Implications


Grassroots Humor As Hollywood comedy loses panache, consumers opt for cheap versions of comedy Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Grassroots Humor
As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
7 Examples + Score + Implications


Instantaneous Cuisine Vending machines move beyond snacks to provide more convenient indulgences Implications - While eateries offer consumers a fun and social dining experience, time-strapped individuals too busy for leisurely activities are looking to more creative ways to make meals more convenient. Moving away from the traditional pre-packaged snacks, vending machines are turning to meal-based food options to offer on-the-go consumers diversified eating opportunities. The expansion of vending items to hot meals and fast food reflects a move toward more instantaneous forms of consumption.
Instantaneous Cuisine
Vending machines move beyond snacks to provide more convenient indulgences
7 Examples + Score + Implications


PLUS 325 more Pop PRO Trends and 3,374 examples!


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