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About the Pop Report - This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who It's For - The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools.

Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

The Pop Trend Report, last published on Sep 12, 2014, includes 401 PRO Trends and 3,851 examples of pop market research and pop consumer trends related to: diet soda, pop cans, sugar, caffeine, drinking and pop trends.

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trend research methodology Methodology - Our pop research is based on Trend Hunter's 3,851 crowdsourced pop trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 401 Page / Slide Presentation Pop PDF Report Pop PPT Report
• 401 Page In-Depth Reading Report Pop PDF Report

Contents:
• 401 Pop PRO Trends
• 3,851 Pop Examples
• 539 Pop Videos (Online) Pop Videos
• 23,106 Pop Images (Online) Pop Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pop Pro Trends - Each Pop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop articles, videos and images. Examples:

Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Manga Marketing The popularity of cult anime cartoons is making its way into mainstream campaigns Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.
Manga Marketing
The popularity of cult anime cartoons is making its way into mainstream campaigns
5 Examples + Score + Implications


Pet Pride Showcasing admiration, owners turn to blunt forms of pet appreciation Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel.
Pet Pride
Showcasing admiration, owners turn to blunt forms of pet appreciation
5 Examples + Score + Implications


Crocheted Play Going back to basics, retailers turn to handmade techniques for sincerity Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods.
Crocheted Play
Going back to basics, retailers turn to handmade techniques for sincerity
4 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Interactive Print Print campaigns are taken a step further with participatory engagement Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Interactive Print
Print campaigns are taken a step further with participatory engagement
4 Examples + Score + Implications


PLUS 395 more Pop PRO Trends and 3,851 examples!



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