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About the Camera Report

Stay on the cutting-edge with the most popular trends in analog and digital photography using Trend Hunter’s Camera Trend Report. Discover the latest breakthroughs in product and innovation with trends covering 35 mm cameras, digital imaging and other creative camera inventions. Featuring compact camera products from Canon, Nikon and Sony, our report allows companies to identify what camera trends are gaining popularity. Whether it is an analog photography camera or digital device, developments in this technology are all covered in our report.

Who It's For

Our research will benefit companies that specialize in manufacturing imaging and optical products, allowing them to stay on the forefront of their industry. Additionally, professional photographers, post-production crews and image software developers will be able to isolate trends and drive new innovations with our crowd-sourced research.

With our Camera Trend Report, companies will discover the latest consumer trends engrossing the camera industry while wielding crowd-sourced data to gain a competitive advantage in the marketplace.

The Camera Trend Report, last published on Oct 22, 2014, includes 215 PRO Trends and 1,075 examples of camera market research and camera consumer trends related to: photography, pictures, photographers, lomography, images and camera trends.

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Methodology

Our camera research is based on Trend Hunter's crowdsourced camera articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 215 Camera PRO Trends = 215 Powerpoint Pages Camera PPT Report
• 1,075 Camera Examples

Online Extras With Full Subscription

• 151 Camera Videos (Online) Camera Videos
• 6,450 Camera Images (Online) Camera Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Camera Pro Trends

Each Camera PRO Trend is on its own slide with implications, a quantified score, and examples linked to online camera articles, videos and images. Examples:

Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Dual-Purpose Stream Heightening experiences, consumers turn to multifunctional media sharing Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways.
Dual-Purpose Stream
Heightening experiences, consumers turn to multifunctional media sharing
4 Examples + Score + Implications


Street Art Sentimentality Seeking public reaction, artists target consumer emotions for impact Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers.
Street Art Sentimentality
Seeking public reaction, artists target consumer emotions for impact
4 Examples + Score + Implications


Competitive Reward Brands heighten rewards by offering game-like challenges Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
Competitive Reward
Brands heighten rewards by offering game-like challenges
4 Examples + Score + Implications


Holiday Humor Seasonal campaigns incorporate humor to showcase a more realistic sentiment Implications - Taking a less traditional approach, seasonal campaigns are using sarcasm and humor to reflect more realistic holiday experiences. Referencing things like tasteless gifts and awkward family encounters, these campaigns present situations that consumers can easily relate to, reflecting a rise in more authentic consumer representation.
Holiday Humor
Seasonal campaigns incorporate humor to showcase a more realistic sentiment
4 Examples + Score + Implications


PLUS 209 more Camera PRO Trends and 1,075 examples!



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