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About the Camera Report

Stay on the cutting-edge with the most popular trends in analog and digital photography using Trend Hunter’s Camera Trend Report. Discover the latest breakthroughs in product and innovation with trends covering 35 mm cameras, digital imaging and other creative camera inventions. Featuring compact camera products from Canon, Nikon and Sony, our report allows companies to identify what camera trends are gaining popularity. Whether it is an analog photography camera or digital device, developments in this technology are all covered in our report.

Who It's For

Our research will benefit companies that specialize in manufacturing imaging and optical products, allowing them to stay on the forefront of their industry. Additionally, professional photographers, post-production crews and image software developers will be able to isolate trends and drive new innovations with our crowd-sourced research.

With our Camera Trend Report, companies will discover the latest consumer trends engrossing the camera industry while wielding crowd-sourced data to gain a competitive advantage in the marketplace.

The Camera Trend Report, last published on Sep 01, 2015, includes 288 PRO Trends and 1,440 examples of camera market research and camera consumer trends related to: photography, pictures, photographers, lomography, images and camera trends.

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Methodology

Our camera research is based on Trend Hunter's crowdsourced camera articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 288 Camera PRO Trends = 288 Powerpoint Pages Camera PPT Report
• 1,440 Camera Examples

Online Extras With Full Subscription

• 202 Camera Videos (Online) Camera Videos
• 8,640 Camera Images (Online) Camera Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Camera Pro Trends

Each Camera PRO Trend is on its own slide with implications, a quantified score, and examples linked to online camera articles, videos and images. Examples:

Customized Cord-Cutting Streaming media becomes more personalized to target young consumers Implications - Cord cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Centennial motivation to live a curated life that ties seamlessly into their personal brand.
Customized Cord-Cutting
Streaming media becomes more personalized to target young consumers
4 Examples + Score + Implications


Multi-Sensory Gaming Children's gaming evolves to become more immersive Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences.
Multi-Sensory Gaming
Children's gaming evolves to become more immersive
4 Examples + Score + Implications


Mundane Entertainment Modern products for families add engaging elements for alternative amusement Implications - Everyday products best suited to family needs are being updated with unusually entertaining elements. The incorporation of amusement-specific aspects within run-of-the-mill consumer segments adds an intriguing sense of novelty. This can in turn spark buzz surrounding the reinvention of established products.
Mundane Entertainment
Modern products for families add engaging elements for alternative amusement
4 Examples + Score + Implications


Aerial Adventure Consumers turn to outdoor photography devices for aventurous use Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment.
Aerial Adventure
Consumers turn to outdoor photography devices for aventurous use
4 Examples + Score + Implications


Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


Virtual Festival Cultural events offer augmented experiences for tech-savvy audiences Implications - Cultural events are offering augmented experiences for attendees via the incorporation of virtual reality. This challenges norms as events typically reserved for person-to-person interactions are witnessing the steady infiltration of smart products. On the whole, new tech shifts in most industries reflect the power wielded by young connected consumers.
Virtual Festival
Cultural events offer augmented experiences for tech-savvy audiences
4 Examples + Score + Implications


One-Step Authentication High-tech recognition tools streamline logins and payment Implications - An innovative point-of-sale and login solution, one-step authentication features enable seamless use of mobile technology for communicative and digital payment purposes. By eliminating a time-consuming step in the process, brands are likely to gain a higher percentage of users based on convenience alone. Improved security measures offered, such tools as biometric authentication, temper fears around the safeguarding of valuable consumer payment data.
One-Step Authentication
High-tech recognition tools streamline logins and payment
5 Examples + Score + Implications


Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


PLUS 282 more Camera PRO Trends and 1,440 examples!



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