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About the Bath Report

The Bath Trend Report uncovers the most up-to-date bathing trends popular with consumers, featuring everything from innovative shower and bathroom designs to uniquely branded soap and body bath salts. With the popularity of DIY projects on the steady incline, combined with a boom in home renovations, consumers are actively upgrading their living space by adding bathroom essentials such as a new bathtub, stainless steel faucets, and even bed and bath accessories like scented candles and body oils.

Who It's For

Our research will be beneficial for companies that manufacture hygiene products like soaps and shampoos, and are looking to trigger innovation and add creativity to product development, branding and advertising. Also, businesses that specialize in bathroom accessories and appliances will benefit from our data as it contains insight into consumer preferences, letting companies better position their products in the market.

Using the Bath Trend Report will allow companies in the industry to gain a competitive advantage while staying informed about the most cutting-edge bathing trends.

The Bath Trend Report, last published on Feb 09, 2015, includes 48 PRO Trends and 240 examples of bath market research and bath consumer trends related to: bathroom, home, candles, faucets, showers and bath trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our bath research is based on Trend Hunter's crowdsourced bath articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 48 Bath PRO Trends = 48 Powerpoint Pages Bath PPT Report
• 240 Bath Examples

Online Extras With Full Subscription

• 34 Bath Videos (Online) Bath Videos
• 1,440 Bath Images (Online) Bath Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Bath Pro Trends

Each Bath PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bath articles, videos and images. Examples:

Workplace Wearables The digital workforce is targeted with wearables designed for health tracking Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health.
Workplace Wearables
The digital workforce is targeted with wearables designed for health tracking
6 Examples + Score + Implications


Experiential Gifting The ritual of opening presents is augmented to be interactive and exciting Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Experiential Gifting
The ritual of opening presents is augmented to be interactive and exciting
5 Examples + Score + Implications


Digitized Fatherhood Dads turn to mobile apps to aid in everyday parenting Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner.
Digitized Fatherhood
Dads turn to mobile apps to aid in everyday parenting
4 Examples + Score + Implications


Digitized Hygiene Seeking efficiency, consumers turn to high-tech health regimes Implications - Adding efficiency to everyday routine, consumers are turning to technological enhancements to make hygienic activities more adaptable. Using touchscreen features and apps to transform routine activities into more interactive experiences, these high-tech hygiene products speak to a desire to digitize their day to day lives.
Digitized Hygiene
Seeking efficiency, consumers turn to high-tech health regimes
6 Examples + Score + Implications


Restroom Tech As consumers crave further tech integration, the bathroom goes digital Implications - The consumer mindset is drawn to convenience and digital solutions, which has prompted the digitization of the lavatory. As consumers become less willing to part with smart devices -- even when visiting the bathroom -- brands respond in kind to the intensifying demand for premiumization and technology.
Restroom Tech
As consumers crave further tech integration, the bathroom goes digital
5 Examples + Score + Implications


Speaker Resilience As consumer lifestyles take an active turn, waterproofing is coveted Implications - Premiumization in the tech industry has prompted consumers to expect more from their devices, which is being addressed with products like water-resistant audio accessories. This shift is supporting more active consumer lifestyles and delivering an experience that's more attuned to the needs of the modern consumer.
Speaker Resilience
As consumer lifestyles take an active turn, waterproofing is coveted
6 Examples + Score + Implications


Digital Mundane Seeking efficiency, consumers turn to mobile methods of everyday chores Implications - While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living.
Digital Mundane
Seeking efficiency, consumers turn to mobile methods of everyday chores
7 Examples + Score + Implications


Scheduled Adventure Targeting Boomers, travel evolves to cater to those craving wanderlust Implications - Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem.
Scheduled Adventure
Targeting Boomers, travel evolves to cater to those craving wanderlust
7 Examples + Score + Implications


PLUS 42 more Bath PRO Trends and 240 examples!



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