ALL > Art & Design > Bath Trend Report


About the Bath Report

The Bath Trend Report uncovers the most up-to-date bathing trends popular with consumers, featuring everything from innovative shower and bathroom designs to uniquely branded soap and body bath salts. With the popularity of DIY projects on the steady incline, combined with a boom in home renovations, consumers are actively upgrading their living space by adding bathroom essentials such as a new bathtub, stainless steel faucets, and even bed and bath accessories like scented candles and body oils.

Who It's For

Our research will be beneficial for companies that manufacture hygiene products like soaps and shampoos, and are looking to trigger innovation and add creativity to product development, branding and advertising. Also, businesses that specialize in bathroom accessories and appliances will benefit from our data as it contains insight into consumer preferences, letting companies better position their products in the market.

Using the Bath Trend Report will allow companies in the industry to gain a competitive advantage while staying informed about the most cutting-edge bathing trends.

The Bath Trend Report, last published on Jul 27, 2015, includes 52 PRO Trends and 260 examples of bath market research and bath consumer trends related to: bathroom, home, candles, faucets, showers and bath trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our bath research is based on Trend Hunter's crowdsourced bath articles and 2,429,000,000 total views of data. [Learn More]

Report Contents

• 52 Bath PRO Trends = 52 Powerpoint Pages Bath PPT Report
• 260 Bath Examples

Online Extras With Full Subscription

• 36 Bath Videos (Online) Bath Videos
• 1,560 Bath Images (Online) Bath Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Bath Pro Trends

Each Bath PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bath articles, videos and images. Examples:

Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


Herbal Slumber Consumers turn to low-cost, all-natural sleep aids Implications - Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives.
Herbal Slumber
Consumers turn to low-cost, all-natural sleep aids
5 Examples + Score + Implications


Scientific Self-Care An expanding men's cosmetics market uses unintimidating branding Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere.
Scientific Self-Care
An expanding men's cosmetics market uses unintimidating branding
5 Examples + Score + Implications


Workplace Wearables The digital workforce is targeted with wearables designed for health tracking Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health.
Workplace Wearables
The digital workforce is targeted with wearables designed for health tracking
6 Examples + Score + Implications


Experiential Gifting The ritual of opening presents is augmented to be interactive and exciting Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Experiential Gifting
The ritual of opening presents is augmented to be interactive and exciting
6 Examples + Score + Implications


Digitized Fatherhood Dads turn to mobile apps to aid in everyday parenting Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner.
Digitized Fatherhood
Dads turn to mobile apps to aid in everyday parenting
6 Examples + Score + Implications


Sustainable Scent A need for sustainability has air fresheners adopting eco-friendly elements Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects.
Sustainable Scent
A need for sustainability has air fresheners adopting eco-friendly elements
6 Examples + Score + Implications


Digitized Hygiene Seeking efficiency, consumers turn to high-tech health regimes Implications - Adding efficiency to everyday routine, consumers are turning to technological enhancements to make hygienic activities more adaptable. Using touchscreen features and apps to transform routine activities into more interactive experiences, these high-tech hygiene products speak to a desire to digitize their day to day lives.
Digitized Hygiene
Seeking efficiency, consumers turn to high-tech health regimes
6 Examples + Score + Implications


PLUS 46 more Bath PRO Trends and 260 examples!



Boost your bath consumer insight!
Three options to kick-start your innovation...


1. Bath Trend Report

52 Bath PRO Trends
Bath Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Bath & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%