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About the Bath Report

The Bath Trend Report uncovers the most up-to-date bathing trends popular with consumers, featuring everything from innovative shower and bathroom designs to uniquely branded soap and body bath salts. With the popularity of DIY projects on the steady incline, combined with a boom in home renovations, consumers are actively upgrading their living space by adding bathroom essentials such as a new bathtub, stainless steel faucets, and even bed and bath accessories like scented candles and body oils.

Who It's For

Our research will be beneficial for companies that manufacture hygiene products like soaps and shampoos, and are looking to trigger innovation and add creativity to product development, branding and advertising. Also, businesses that specialize in bathroom accessories and appliances will benefit from our data as it contains insight into consumer preferences, letting companies better position their products in the market.

Using the Bath Trend Report will allow companies in the industry to gain a competitive advantage while staying informed about the most cutting-edge bathing trends.

The Bath Trend Report, last published on Oct 21, 2014, includes 46 PRO Trends and 230 examples of bath market research and bath consumer trends related to: bathroom, home, candles, faucets, showers and bath trends.

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trend research methodology

Methodology

Our bath research is based on Trend Hunter's crowdsourced bath articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 46 Bath PRO Trends = 46 Powerpoint Pages Bath PPT Report
• 230 Bath Examples

Online Extras With Full Subscription

• 32 Bath Videos (Online) Bath Videos
• 1,380 Bath Images (Online) Bath Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Bath Pro Trends

Each Bath PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bath articles, videos and images. Examples:

Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Digitized Hygiene Seeking efficiency, consumers turn to high-tech health regimes Implications - Adding efficiency to everyday routine, consumers are turning to technological enhancements to make hygienic activities more adaptable. Using touchscreen features and apps to transform routine activities into more interactive experiences, these high-tech hygiene products speak to a desire to digitize their day to day lives.
Digitized Hygiene
Seeking efficiency, consumers turn to high-tech health regimes
6 Examples + Score + Implications


Restroom Tech As consumers crave further tech integration, the bathroom goes digital Implications - The consumer mindset is drawn to convenience and digital solutions, which has prompted the digitization of the lavatory. As consumers become less willing to part with smart devices -- even when visiting the bathroom -- brands respond in kind to the intensifying demand for premiumization and technology.
Restroom Tech
As consumers crave further tech integration, the bathroom goes digital
5 Examples + Score + Implications


Speaker Resilience As consumer lifestyles take an active turn, waterproofing is coveted Implications - Premiumization in the tech industry has prompted consumers to expect more from their devices, which is being addressed with products like water-resistant audio accessories. This shift is supporting more active consumer lifestyles and delivering an experience that's more attuned to the needs of the modern consumer.
Speaker Resilience
As consumer lifestyles take an active turn, waterproofing is coveted
6 Examples + Score + Implications


Digital Mundane Seeking efficiency, consumers turn to mobile methods of everyday chores Implications - While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living.
Digital Mundane
Seeking efficiency, consumers turn to mobile methods of everyday chores
7 Examples + Score + Implications


Scheduled Adventure Targeting Boomers, travel evolves to cater to those craving wanderlust Implications - Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem.
Scheduled Adventure
Targeting Boomers, travel evolves to cater to those craving wanderlust
7 Examples + Score + Implications


Interactive Hygiene Bath time receives playful enhancements to make everyday hygiene more alluring Implications - While maintaining hygiene is essential to a healthy lifestyle, encouraging cleanliness, particularity for children, can be a challenging task. Seeking to make the process of washing up more enjoyable, parents are turning to engaging bath toys to enhance traditionally unpleasant activities with more entertaining qualities. Offering a source of play that simultaneously encourages independence, playful hygiene tactics prepare children for independence while boosting temporary enjoyment of tasks.
Interactive Hygiene
Bath time receives playful enhancements to make everyday hygiene more alluring
5 Examples + Score + Implications


Simulated Scenery Longing for a natural connection, consumers turn to landscape-like decals Implications - As living quarters continue to shrink and more people move to urban metropolises, modern consumers are utilizing faux nature decals to revamp small spaces into ones that look and feel larger than they actually are. This notion of design marks an acceptance by consumers of modern living that’s below what has previously been considered acceptable.
Simulated Scenery
Longing for a natural connection, consumers turn to landscape-like decals
7 Examples + Score + Implications


PLUS 40 more Bath PRO Trends and 230 examples!



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