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About the Bar Report - The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For - This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Sep 12, 2014, includes 230 PRO Trends and 2,171 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

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trend research methodology Methodology - Our bar research is based on Trend Hunter's 2,171 crowdsourced bar trends and 2,062,000,000 total views of data. [Learn More]

What You'll Get:
• 230 Page / Slide Presentation Bar PDF Report Bar PPT Report
• 230 Page In-Depth Reading Report Bar PDF Report

Contents:
• 230 Bar PRO Trends
• 2,171 Bar Examples
• 304 Bar Videos (Online) Bar Videos
• 13,026 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends - Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Shared Consumption Brands encourage product sharing to create a more approachable image Implications - As brands strive to create a more communal atmosphere around product consumption, the implementation of campaigns and products that boast sharing are on the rise. Often offering money savings or other benefits, the products and campaigns create a more wholesome, approachable image for the brands.
Shared Consumption
Brands encourage product sharing to create a more approachable image
4 Examples + Score + Implications


Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


Mixology Resurgence Classic bartending sees a revival as consumers crave nostalgic indulgence Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
Mixology Resurgence
Classic bartending sees a revival as consumers crave nostalgic indulgence
6 Examples + Score + Implications


Apothecary Retail As brands look to build trust with consumers, a scientific aesthetic is adopted Implications - Brands are taking an authoritative tone with the use of apothecary style retail design that utilizes preconceived consumer notions about science and care. This influential approach to retail is drawing in consumers based on a desire to be closely advised on purchases.
Apothecary Retail
As brands look to build trust with consumers, a scientific aesthetic is adopted
4 Examples + Score + Implications


PLUS 224 more Bar PRO Trends and 2,171 examples!



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230 Bar PRO Trends
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