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About the Bar Report

The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For

This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Apr 27, 2015, includes 275 PRO Trends and 1,375 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our bar research is based on Trend Hunter's crowdsourced bar articles and 2,343,000,000 total views of data. [Learn More]

Report Contents

• 275 Bar PRO Trends = 275 Powerpoint Pages Bar PPT Report
• 1,375 Bar Examples

Online Extras With Full Subscription

• 193 Bar Videos (Online) Bar Videos
• 8,250 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends

Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Immersive Beverage Consumers search for participatory forms of beverage education Implications - With so many methods of brewing and preparing artisanal beverages out there, many consumers are feeling the pressure to educate themselves. However, rather than reading a book or searching online, consumers are opting for more hands-on forms of education. This shift indicates that consumers are not only interested in the process of making their own products, but also wish to immerse themselves in the ritual and culture associated with them.
Immersive Beverage
Consumers search for participatory forms of beverage education
5 Examples + Score + Implications


Designer Play Fashion brands add a sense of whimsy to their packaging Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
Designer Play
Fashion brands add a sense of whimsy to their packaging
4 Examples + Score + Implications


Monstrous Marketing Childrens' brands stand out with bizarre, animalistic packaging Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Monstrous Marketing
Childrens' brands stand out with bizarre, animalistic packaging
5 Examples + Score + Implications


Meta Display Brands turn to over-arching product displays to heighten consumer engagement Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
Meta Display
Brands turn to over-arching product displays to heighten consumer engagement
4 Examples + Score + Implications


Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
4 Examples + Score + Implications


Astronaut Obsession The depths of outer space satiate hard-to-entertain consumers Implications - As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world.
Astronaut Obsession
The depths of outer space satiate hard-to-entertain consumers
6 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


PLUS 269 more Bar PRO Trends and 1,375 examples!



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