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About the Bar Report

The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For

This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Oct 22, 2014, includes 244 PRO Trends and 1,220 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our bar research is based on Trend Hunter's crowdsourced bar articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 244 Bar PRO Trends = 244 Powerpoint Pages Bar PPT Report
• 1,220 Bar Examples

Online Extras With Full Subscription

• 171 Bar Videos (Online) Bar Videos
• 7,320 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends

Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Plantable Branding Biodegrable branding is accelerated with plantable packaging designs Implications - A growing emphasis on sustainable living has brands heightening their designs with a greater focus on sustainability. Offering users the ability to actually plant or grow plants using packaging materials, brands are making the process of sustainable living more streamlined and integrated into everyday life.
Plantable Branding
Biodegrable branding is accelerated with plantable packaging designs
4 Examples + Score + Implications


PLUS 238 more Bar PRO Trends and 1,220 examples!



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