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About the Bar Report

The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For

This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Jul 28, 2015, includes 321 PRO Trends and 1,605 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our bar research is based on Trend Hunter's crowdsourced bar articles and 2,425,000,000 total views of data. [Learn More]

Report Contents

• 321 Bar PRO Trends = 321 Powerpoint Pages Bar PPT Report
• 1,605 Bar Examples

Online Extras With Full Subscription

• 225 Bar Videos (Online) Bar Videos
• 9,630 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends

Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Brewed Beauty Cosmetic products incorporate tea ingredients with natural appeal Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization.
Brewed Beauty
Cosmetic products incorporate tea ingredients with natural appeal
4 Examples + Score + Implications


Cosmetic Healing Beauty brands are integrating essential oils as a form of specialized care Implications - As consumers become aware of the nuance and intricacy of their skin, they begin seeking products that are more specialized in nature. Due to their gentle constitution and healing properties, essential oils are being favored by both consumers and brands. More than just a niche ingredient currently enjoying mainstream success, facial oils have the capacity to become a separate, stand-alone product to be added to beauty regimes that are steadily growing more complex.
Cosmetic Healing
Beauty brands are integrating essential oils as a form of specialized care
4 Examples + Score + Implications


Note-Taking 2.0 Consumers make use of tech-powered office supplies Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm.
Note-Taking 2.0
Consumers make use of tech-powered office supplies
5 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Premium Brew The tea industry is offering increased specialization to satiate consumer demands Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it.
Premium Brew
The tea industry is offering increased specialization to satiate consumer demands
4 Examples + Score + Implications


Pop-Up Bars Alcohol brands reach out to consumers directly with temporary, themed bars Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Pop-Up Bars
Alcohol brands reach out to consumers directly with temporary, themed bars
4 Examples + Score + Implications


Digitized Queue Consumers skip wait times by ordering ahead with innovative apps Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
5 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


PLUS 315 more Bar PRO Trends and 1,605 examples!



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