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About the Bar Report

The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For

This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Sep 01, 2015, includes 350 PRO Trends and 1,750 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our bar research is based on Trend Hunter's crowdsourced bar articles and 2,452,000,000 total views of data. [Learn More]

Report Contents

• 350 Bar PRO Trends = 350 Powerpoint Pages Bar PPT Report
• 1,750 Bar Examples

Online Extras With Full Subscription

• 245 Bar Videos (Online) Bar Videos
• 10,500 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends

Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Cannabis Hospitality Consumers plan travel around loosening state marijuana legislation Implications - Moving away from merely the realm of medicinal use, cannabis-friendly services and accommodations embrace recreational marijuana use in regions where it has recently become legal. This can be seen as a natural response from the tourism industry seeking to accommodate the desires of the modern consumer that diverges from the cannabis wellness movement.
Cannabis Hospitality
Consumers plan travel around loosening state marijuana legislation
6 Examples + Score + Implications


Festival Soiree The festival format is being adopted for a wide variety of events Implications - While music festivals might be regarded as a strictly millennial preoccupation, the festival model is being adopted in many other contexts. Event planners are opting for larger-scale celebrations that boast many different entertainment stations as opposed to a single draw. The result is a party-within-a-party format that entices consumers, both young and old, with more choice.
Festival Soiree
The festival format is being adopted for a wide variety of events
4 Examples + Score + Implications


Curated Commerce Consumers receive hyper-specific selections of products and services Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer.
Curated Commerce
Consumers receive hyper-specific selections of products and services
4 Examples + Score + Implications


Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Productive Passenger Targeting business travelers, airlines cater to on-the-go worker needs Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers.
Productive Passenger
Targeting business travelers, airlines cater to on-the-go worker needs
4 Examples + Score + Implications


Bleisure Travel Upleveled airport services blur the line between business and leisure Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
Bleisure Travel
Upleveled airport services blur the line between business and leisure
5 Examples + Score + Implications


Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Crowd Aversion 2.0 Consumers pressed for time are addressed with lineup estimation tools Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience.
Crowd Aversion 2.0
Consumers pressed for time are addressed with lineup estimation tools
4 Examples + Score + Implications


PLUS 344 more Bar PRO Trends and 1,750 examples!



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