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About the Bar Report

The Bar Trend Report details exciting innovations in nightlife. You will have access to hundreds of trends taking place in nightclubs, bar and grills and pubs. With our report, companies can track the latest developments in the industry, including the rise in exclusive wine bars, the best clubs in New York, movie bars, as well as the consumer response to these innovations. Understand shifting consumer tastes within the bar and nightlife world with our Bar Trend Report.

Who It's For

This report is ideal for companies seeking an advantage in hospitality and service. Whether you are looking for a unique bar design or innovative nightlife concepts, our report offers the latest trends in this party-loving industry. Entrepreneurs, restaurateurs and hotel owners are just a few examples of those who will benefit from the thousands of crowd-sourced trends available in our report.

Incite progressive design, service and marketing ideas with the Trend Hunter Bar Report.

The Bar Trend Report, last published on Nov 26, 2014, includes 248 PRO Trends and 1,240 examples of bar market research and bar consumer trends related to: nightlife, nightclubs, bar and grills, pubs, wine bars and bar trends.

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trend research methodology

Methodology

Our bar research is based on Trend Hunter's crowdsourced bar articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 248 Bar PRO Trends = 248 Powerpoint Pages Bar PPT Report
• 1,240 Bar Examples

Online Extras With Full Subscription

• 174 Bar Videos (Online) Bar Videos
• 7,440 Bar Images (Online) Bar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Bar Pro Trends

Each Bar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bar articles, videos and images. Examples:

Experiential Soiree Brands adopt informal, party-like environments to enhance consumer engagement Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience.
Experiential Soiree
Brands adopt informal, party-like environments to enhance consumer engagement
4 Examples + Score + Implications


Gluten-Free Refreshment The beverage market shifts to cater to consumers on specialty diets Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
Gluten-Free Refreshment
The beverage market shifts to cater to consumers on specialty diets
5 Examples + Score + Implications


American Adventurism Craving escapism, consumers opt for adventure within their own country Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection.
American Adventurism
Craving escapism, consumers opt for adventure within their own country
5 Examples + Score + Implications


Artistic TV Televisions are literally transformed into works of art for the design-conscious Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion.
Artistic TV
Televisions are literally transformed into works of art for the design-conscious
4 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Mainstream Restriction The alternative diet transitions from niche to necessary for consumers Implications - As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
Mainstream Restriction
The alternative diet transitions from niche to necessary for consumers
7 Examples + Score + Implications


PLUS 242 more Bar PRO Trends and 1,240 examples!



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