Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 290,197 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,824 cutting edge ideas.

Customizable Customer-Friendly Approach

Vashi Dominguez, Owner, Vashi.com
Sarah St.Jules
January 29th, 2014
Diamond expert and entrepreneur, Vashi Dominguez, has created an online jewellery enterprise. However, more fundamentally, every aspect of his enterprise has been designed to provide value and trust. Vashi’s mantra of leaving ‘no stone unturned’ means that they do everything they can to provide exceptional, and award-winning customer service. Whether it be personally delivering an engagement ring to the home of a client pretending to be a ‘friend from the cricket club,’ or giving customers the opportunity to design something truly bespoke themselves, Vashi.com goes above and beyond to provide impeccable customer service. A high quality online jewellery retailer claiming outstanding value in engagement rings, diamonds and fine jewellery? It’s no wonder that Vashi.com is increasingly becoming a company to watch.

4 Questions with Vashi Dominguez

1. How does your team generate new ideas?
For idea generation, we listen to, and service the demand from our customers. We look to the trends set by Hollywood, such as The Great Gatsby which created a need for glamorous art-deco or belle-époque style pieces. We also watch trendsetters such as Kate Middleton, now the Duchess of Cambridge, whose blue sapphire engagement ring has promoted a great number of requests for the combination of diamonds with a gemstone.Ultimately, by providing a completely bespoke service, every single piece we create is seen as a new idea. We give our customers the confidence to generate their ideas, and see them come to fruition. Just as no two diamonds are the same, every single piece of jewellery we create is hand-set in our workshop, combining brilliant diamonds with superb British craftsmanship.

2. How do you ensure you are getting trends/insights your competitors aren't?
As everyone knows, the jewellery market is incredibly well established in terms of trends and design insights. Our innovation is measured by how our diamonds are sourced rather than the ‘fashion trend’ itself. Most diamond jewellery websites or brands do not own, or physically hold in-stock the stones and settings they market online. Instead, they drop ship, broker or advertise from supplier databases located overseas. This causes a logistical time-lag in procurement of diamonds, with risk of the same stones being committed to other vendors and compromised quality control as neither the retailer, nor customer is able to choose and view their jewellery before purchase is made.

By building up a deep level of trust with cutters in India and importers in Belgium for over a decade, the creation of our unique supply chain allows me to cut out the middle man. We have the unique ability to source and create the highest quality diamond jewellery at the best value in the consumer market. We also ensure that our diamonds are sourced ethically and proudly adhere to the standards established by the Kimberley Process, an international system that polices the trade of diamonds to ensure they are from sources free of conflict.

3. What is the biggest challenge you face when innovating?
Tradition! For hundreds of years, people haven’t bought the most important piece of jewellery they are ever likely to buy, an engagement ring, online. Instead, they’ve relied on their local jewellery shop or the massive luxury brands. We counteract this interpretation by modelling ourselves on providing exceptional customer care. We literally go above and beyond for every single customer. Our secretive proposers are only going to propose and get married, hopefully, once in their lifetime, so we try to make every single aspect of our communication with our customers completely unique.

4. Looking to the future, how will Vashi.com continue to be a leader in innovation?
Buying any piece of diamond jewellery can be especially daunting. We will continue to innovate our collections and all the tiny details that go into making incredible diamond jewellery, and providing expert unbiased advice.

During 2014, we will expand into Europe, followed by other territories, to ensure we spread the word further that the highest quality diamond jewellery shouldn’t have an unreasonable price tag. It’s all about doing your research and getting the best value for your hard earned money.


References: vashi, vashi