Creating a Unique Retail Experience That’s Fresh and Unexpected

A unique retail experience can enhance a brand in any number of ways and allow customers to feel confident with their choice to shop within its confines instead of at a competitor or online. Although there has been a strong push to the online world when it comes to retail, there are a large number of brands that still focus primarily on enhancing the in-house experience to continue offering what’s expected, but also what’s hard to find.

The Takeo Kikuchi flagship store in Tokyo is focused on providing the best experience possible by placing a distinct focus on relaxation. Instead of encouraging the customer to keep moving and looking at different displays, they’re welcome to sit in various sections around the shop and socialize. The three-storey retail space is finished with garden and atelier, which makes it something of a place to be rather than a place to shop. This attention to a post-modern shopping experience has come to be critically acclaimed and adored by the discerning gentleman.

As seen within Trend Hunter’s PRO Trend Themed Retail, more brands are focusing on the experience as a whole rather than individual characteristics to create a more comprehensive spot that customers feel excited to be a part of. A strict attention to customer service, display design and making sure merchandise can be easily shopped are all areas to think critically about when it comes to creating a unique retail experience.

Keeping up with the constantly shifting retail market is an important factor for any brand, but often confusing when approached without a clear plan. Trend Hunter’s Retail Trend Report details the latest innovations in a clear, concise manner that’s palpable for brands looking to stay on the cutting-edge.