Insight Through Research

When it comes to astute, cutting-edge research, few people are as proficient as Tricia Benn. Tricia is the creative force behind a multi-million dollar research group that deep dives into the niche market research needs of external clients. Today, that group continues to extract valuable insight from key consumer markets. She has also sat on the Board of Directors for MRIA’s B2B Division. We caught up with Tricia to get her unique personal insights surrounding innovation and leadership.

3 Questions with Tricia Benn

1. How do you create a culture of innovation?

We have a culture where everyone is a leader. We also like to think we have a safe environment where people can bring forth ideas and take risks. I like to push my team beyond the boundaries that constrain others. With all things combined, you can create quite the innovative culture.

2. How are you enhancing your team’s innovation?

Continuing to really push for integration, as well as new and innovative ways for looking at clients’ challenges. And for us, working in research, it’s all about insight. Activating insight is crucial. Research is essential. But using that insight – gathering it and integrating it into strategic approaches -- that’s how we’d continue to win.

3. How would describe innovation at your company?

It’s both a standard process and ad hoc. I would say both are very much part of our whole culture. In terms of standard process, we have an over-arching mandate we use to inspire our clients. As for ad hoc, leadership and creativity can come from anywhere, so it’s important to keep your ear the ground and really listen to what people are saying, whether it’s clients or team members..