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Leveraging Tangible Social Media Benefits to Optimize Overall Results

Michael Hemsworth
July 21st, 2013
Being active on social networking is indeed a necessary component for any brand, but being able to track the tangible social media benefits is a crucial element that brings online interaction into the offline world. Whether it’s a campaign or a product launch, the correlation between social media success and real world success is something that shouldn’t be ignored, so learning how to effectively leverage and manage it can be an integral part of your brand’s social media action plan.

There are a variety of ways that a brand can manage tangible social media benefits including looking at foot traffic in retail spaces and even speaking directly to customers to see who’s involved with the company online. However, before being able to compare the data, it’s required to culminate it all, which can be done in a few ways. First, take advantage of analytics on social media sites that your brand is involved on and see whom, how and why customers are interacting. This can give an accurate snapshot as to the kind of clientele to focus on, what’s doing well at certain times and what needs to stay or go.

If a campaign goes viral online, it’s crucial to compare the data to the real world to gain a better understanding of how things are progressing. Track the number of referrals to your brand’s website via social media and talk with customers in-person whenever possible to inquire about their social media engagement with the company. Accurately capturing data to compare and contrast is one of the single most important factors when it comes to deciding how to proceed forth with your social media approach: is it producing tangible results or is there some aspect that’s falling flat?

Keeping track of the trends when it comes to social networking is a crucial tactic that can help a brand understand changes before they occur in the mainstream. Trend Hunter’s Social Media Trend Report delivers cutting-edge information that’s comprehensive and globally suited to aid online innovation.