Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,102 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

6 Steps to Create a Competitive Startup Marketing Plan

Michael Hemsworth
February 27th, 2013

Related Trend Reports

Branding, Business, Games, Marketing, New Ventures, Retail, Youth
Being the newcomer in this economy can seem like a daunting experience, which is why heading into the situation with a startup marketing plan is an essential component to help become a competitor to reckon with. Although it is a difficult task, drafting a marketing plan can be done in six scaled-down steps:

1. Set a Goal: Knowing the desired end result will provide something to move towards and start as the jumping-off point for any business.

2. Understand the Objective: the goal is set, so it’s crucial to figure out how results will be measured in order to know if the current path is working or if a change is required.

3. Come Up With a Strategy: It’s tied directly to the objective and involves the necessary plans for hypothesizing what’s going to get the business there.

4. Know the Tactic: Everything is on paper, so it’s time to start thinking about dates and timelines that relate to putting things in motion.

5. Get it Going: The business is launched and it’s time to get things rolling by sticking to the plan, consistently analyzing results and change accordingly.

6. Maintain: If something isn’t broken, don’t fix it: a plan that works should be kept maintained for as long as possible. Staying consistent with numbers two and three are key for maintaining progress.

We’re seeing a more responsive market when it comes to startup companies that are from humble beginnings. Trend Hunter’s PRO Trend Teentrepreneurs highlights just how young business owners can be and the kinds of results they are receiving, which appear to be relatively strong. What’s more, there’s a stronger focus on the entrepreneur than ever before, which is why coming up with an effective startup marketing plan is essential for becoming a competitor with tact.

For more information tailored to the entrepreneurial process, Trend Hunter’s New Ventures Trend Report details the latest trends from the capital venture world and can help spark inspiration during the process.