Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,503 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,451 cutting edge ideas.

Why Your Brand Needs a Social Media Game Plan for Today and Beyond

Michael Hemsworth
July 27th, 2013
With the pressure to break into social networking or increase existing engagement becoming more prevalent for brands than ever before, jumping in head first might seem like the best approach, but having a social media game plan can help to avoid unwanted problems down the road. The level of brand integration on social networking has become commonplace for several of the major sites on the circuit and this can prompt a sense of urgency to get involved faster as opposed to with tact. Here, we’ll break down the top four reasons why developing a social media game plan for 2013 will help your brand stay respectable:

Keeping track of goals – If the posting and interaction on social media isn’t leveraged against goals, then the true value of the engagement can be lost. A social media game plan can help to stay up-to-date on how objectives are progressing and allow for strategy tweaks along the line.

Getting into a routine – Inconsistency on social media can equal unreliability in the real world, which means that followers can dwindle for the sheer lack of posts. By setting down a schedule, community managers can stick to a tangible guideline of when posts, interaction and evaluation should take place.

Fuel motivation – We’re all more productive if a schedule and plan are already in place, which is one of the main reasons that a social media game plan is so important. By putting time constraints in place and doling out duties, a brand can become a social networking star.

Becoming an MVP – A brand that’s interacting in a positive manner, posting engaging content and maximizing all that social media has to offer are the steps towards becoming a top contributor online. Clear plans help foster this goal and keep a pulse on progress.

For more insightful information that can help foster innovation, check out Trend Hunter’s Social Media Trend Report.