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Effective and Efficient Ways to Enhance Social Media Content Promotion

Michael Hemsworth
July 24th, 2013
There are a variety of different ways that a brand can go about social media content promotion, but identifying the keenest solutions can help to effectively reduce labour and increase results. Social media is one of the best ways to spread content, a campaign or get your brand into uncharted territory to experiment with a new venture, so taking the time to pinpoint a few key ways to enhance a strategy can help in the long run.

Simply sharing content on branded social media sites is a good first step, but pushing beyond this by submitting content for other sites to offer can get it in front of other consumers that might not be in the sightlines. Sites like Stumbleupon and Digg categorize your content into specific sections to deliver it to those who might find it the most appealing.

Getting involved on similar pages to that of your brand can help to start conversations with competitors and gain a better understanding of how to proceed. What’s more, pinpointing conversations between consumers or that are about your brand and getting involved can help to bring things full circle. Like a relevant post or retweet it to show that your brand is listening and willing to communicate back.

While social media was at first a means to socialize, today it has evolved to be an effective way to promote, which is why paid advertisements hold such power. Facebook – for example – uses sophisticated analytics to get your advertisement in front of whomever you choose; men, women, 20-somethings or teens are just a handful of the options to choose from. With other sites offering similar services, it’s a great way to get things rolling and your brand noticed.

Choosing which way your brand should head when it comes to social media content promotion and beyond requires identifying areas for opportunity. Trend Hunter’s Social Media Trend Report can deliver fresh insight that’s tailored to industry professionals looking for an effective way to innovate.