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Tailoring Social Media Content for Business to Be Direct and Engaging

Michael Hemsworth
May 29th, 2013

Related Trend Reports

Commercials, Fashion, Interactive, Social Media, Tech
Creating engaging social media content for business can help strengthen the relationship between a brand and it’s customers in a number of effective ways. It’s important when it comes to creating content to think critically about how it is going to be interpreted across the spectrum to better gage a response. As such, there are a few key ways to fine-tune a brand’s social media content that makes it more direct, engaging and immersive.

When creating a campaign or brainstorming a new direction, using hashtags can be an effective means to connect customers to not only a brand, but also to other consumers. The short, sweet form of archiving is a quick way to start garnering a little bit of buzz that can be easily tracked. When creating a hashtag, it’s best to keep the text short, to the point and –above all – connected to the brand. The Louis Vuitton #LVLove campaign scaled down the brand name to two characters and emphasized the online nature of the content to help move customers to connect online in new and exciting ways.

It’s important to remember that social media is a two way street and not simply a place to solely speak about a brand. Taking the time to utilize the direct connection to a brand’s customers can be a great way to get them involved in the process to make campaigns almost custom-tailored. This is discussed within Trend Hunter’s PRO Trend Involvement Marketing, which details how brands are utilizing the social media connection with consumers to make them a part of the artistic process to better align campaigns with them.

There are a variety of different ways a brand can go about creating social media content for business that grabs the attention of consumers, but sometimes the creative process needs a jumpstart. Trend Hunter’s Social Media Trend Report is packed with relative examples that can help a brand identify areas for growth and impact.