Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 388,988 cutting edge ideas.

Highlighting Simplicity Within a Smartphone Product Marketing Campaign

Michael Hemsworth
May 25th, 2013
Cellphones are a part of a consumer’s life today more than ever before, so adjusting a smartphone product marketing campaign to be more in-tune with a simplistic level of everyday living is an innovative approach with tremendous possibilities. Smartphones are being not only used as a replacement for traditional telephones, but also as a means to do a multitude of different tasks in a single day that wouldn’t be possible otherwise, so remembering to highlight simplicity is the best way to keep the product unintimidating and inviting.

The Lumawake iPhone Dock is designed to become an integral part of a consumer’s life by learning habits including sleeping, working and eating schedules to make the experiences more simple. As such, the sophisticated Lumawake can lull the user to sleep with ambient light, wake them with an increasing tone and even start the coffee brewing once they’re ready for it. Although the product is capable of completely revolutionizing a person’s life, the company takes a simplistic approach to the smartphone product marketing technique to make it appealing to everyone and not just the tech-savvy.

Changing gears, the photography industry has undergone a transformation because of the influx of users who are using smartphones as a main means to capture photos. This is discussed within Trend Hunter’s PRO Trend Phoneography, which highlights some of the smartphone add-ons that are helping consumers take great shots without the need for a traditional camera. What’s important to note about the various smartphone products on the market is that they speak to a consumer’s need to simplify their lives by eliminating clunky photography equipment for an all-in-one device instead. The marketing techniques address the shift head-on and solve the problem with a simple solution.

Check out Trend Hunter’s Marketing Trend Report for more palpable information that can help a brand identify key characteristics and innovate.