How to Survive and Thrive in a Share Economy
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Commercials, Fashion, Hip Fashion, Interactive, Marketing, Pop Culture, Retail, Social Media, Tech![](https://cdn.trendhunterstatic.com/phpthumbnails/183/183374/183374_1_468.jpeg)
Although the continuing advent of more share economy characteristics in the coming months and years will indeed mean lower sales, companies can tactfully navigate the market by identifying keen methods for advertising and creating product. Companies like Frank & Oak, a retailer based out of Montreal, Canada, are creating at-home garment fittings that allow customers to order products, try them on and return everything they don’t like; this is concept is covered extensively in Trend Hunter’s PRO Trend Convenient Retail. It’s a simple and convenient method that removes the pressure of in-store experiences. Subsequently, less product might be sold, but the customer will be more inclined to come back, which can hold a higher return with time and more referrals.
What’s clear is that while a share economy can cause businesses to collapse under the pressure of declining sales, it’s all about marketing with palpability and recognizing cultural shifts that can have negative effects on commerce. Trend Hunter’s Marketing Trend Report identifies some of the savviest techniques at work in the industry, which can help spark creativity for a more enhanced campaign.
References: trendreports