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Improving Your Brand's Search Engine Optimization Strategy by Going Organic

Michael Hemsworth
July 30th, 2013

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Branding, Business, Internet, Pop Culture, Social Media, Tech
There are a variety of ways to go about improving your brand’s search engine optimization strategy, but going in a completely different direction might not be something entertained. When it comes to SEO and the online world, many brands take the approach of intricately coding, tagging and creating content in such a manner that is in-line with their brand’s approach. However, going the ‘organic’ route by simply creating a presence using the words and key phrases embedded into the content could be an easier alternative for a brand unsure of where or how to start improving on or even developing a search engine optimization strategy altogether. If your brand wants to go the organic route, here is a fast-paced way to go about it quickly and efficiently:

Research: Before a brand can create content that’s organically in line with SEO, the appropriate research needs to be done. Identify keywords and phrases that are most associated with the industry your brand is active within. From here, transcribe them into a strategy of sorts that will aid your team along the way and clarify if there’s ever any confusion.

Publish: Now that everything has been clearly outlined, it’s time to get to work populating the site and social media pages with the relevant content. Stick to a schedule and plan out how to organically engrain the content with the kind of message your brand wants to send out to searchers.

Improve: When it comes to the Internet, there’s no such thing as a constant because of the high rate of change that occurs on a daily basis, so consistently improving can help your brand steer clear of not evolving with the times. Constantly update your strategy with new content and schedule bi-weekly audits to identify if one kind of content is supercharging traffic more than others.

Check out Trend Hunter’s Business Trend Report for more information that can help a brand identify areas for growth and innovation.