Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 290,197 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,824 cutting edge ideas.

Translating Ideas That Fit a Brand Identity

Tarah Sutton, Associate Creative Director, Rue La La
Anne Booth
December 12th, 2013
Tarah Sutton has been at Rue La La for four and a half years now, coming onboard shortly after the launch of the site. Tarah started out as an Art Director at the company, later moving to become the Associate Creative Director. Tarah leads the design team and challenges them to keep the brand innovative and inspiring. Tarah has been at Rue La La long enough to see the company grow immensely, and establish itself as the place where shoppers can find deals for desired brands, simply by signing up to become a member. The site features categories in women and men’s fashion, home, travel and even features a category for kids for all of the Little Rue’s out there.

3 Questions with Tarah Sutton

1. How does your team generate new ideas?

Here at Rue La La, we have about 40-60 people on the creative team who are responsible for generating new ideas from season to season, specifically spring, summer, fall, winter and holiday. We’ll meet in our creative library, which is a great space filled with magazines, fashion photography and editorials, which helps to keep the team inspired and challenges them to come up with new, innovative ideas. We will look at the top designers and designs, and ask ourselves how we can translate these ideas to fit our brand identity. We also use Pinterest, because it is a smart way to organize and share ideas. Plus, our office space is beautiful and modern, right down to our chairs and tables, so every day we are truly living the Rue La La brand.

These brainstorm sessions result in what we call a Style Guide - something that we create for each season that speaks to how Rue La La interprets the trends, look and feel, and more for that season, which is shared with the company. It’s actually so fun to put this together every few months. With our in-house photographers, stylists and art directors, we are a close-knit bunch!

2. What makes an innovative culture? How do you create a culture of innovation?

We keep a very comfortable open atmosphere here, and people are always free to share their ideas. We encourage everyone to stick their head out and speak up, which is something that is so important to me, and has been key in my career growth. I encourage my team to get out and be inspired by the things they see in their lives, what is interesting to them, and see how it can live within the Rue brand. Our members look to us, not just for designer brands at great prices, but they also look to us as a place to be inspired, whether it’s a new way to style a leather jacket or the furniture in their living room.

3. Looking to the future, how is Rue La La going to be a leader in innovation?

One of the biggest differentiators of Rue La La is that we work to merge content and commerce; we strive to be more than just a place to purchase your favorite designers. We will definitely continue to build this content and commerce platform, and we’ve seen great feedback from our members. We recently collaborated with [the popular anthology series] ‘American Horror Story.’ We used the show to inspire a modern witch look for our site. Instead of looking too “costumey,” we digested the concept to make the looks wearable for our members, and also provided exclusive behind the scenes content, to create a unique, 360-degree experience.
References: ruelala, ruelala