Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,482 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,173 cutting edge ideas.

Creating a Culture That Learns from Failure

Royal Nasager, Director of Marketing, Bluenotes
Anne Booth
December 11th, 2013
Royal Nasager is the Director of Marketing at Bluenotes and is responsible for all aspects of the brand, most predominantly, taking the buying team’s vision, and bringing those concepts to life in a “relevant, meaningful way” for their customer. Bluenotes is a Canadian lifestyle clothing brand that was created in 1984. The brand continues to be innovative by creating a culture that is exceptionally collaborative, as partnership and teamwork become an integral part of the company's corporate values.

Four Questions with Royal Nasager

1. Do you have specific rituals for re-setting your team to be creative?

Not specifically; we avoid stagnation and monotony through a number of practices. We’re always experimenting, evolving roles, and trying new things. Every creative team hits walls, but if you have a culture that is founded on inventiveness, it can be mitigated. The very practice of creating rituals to inspire creativity can seem counter-intuitive. Often, the greater challenge is being honest enough with yourself to identify to those moments where you’re in a rut. We see our being immersed in the market place, youth culture and the fashion world, as an integral part of understanding the fashion business.

2. Has there ever been an instance where another industry has influenced an innovation at your company?

We take cues from everywhere and have an amazing breadth of talent, and do our best to utilize that diversity. Essentially, we are a full-service, in-house creative and marketing agency with one client: Bluenotes. We take inspiration from everywhere, whether it’s interior design, street art, or even technology. As an example with technology: the simplicity of design, tone and manner ‘Apple’ uses is inspiring to us, even though it’s a completely different industry.

3. How do you identify trends? What resources does your team use to spot trends and consumer insights?

Regular shopping trips, travel, festivals, and interacting with our demographic are ways we identify trends. Engaging with culture is imperative. Like any diligent creative office, we leverage a number of tools to help inform our teams, but there is no substitute for being on the ground, and taking it in firsthand. It’s vital to know what’s relevant to our customers, but we have to be forward-looking enough to anticipate where they’re going as well.

4. What is the biggest challenge you face when innovating?

In any industry, the fear of failure always looms large, potentially hindering creativity and innovation. Creating a culture where failure is embraced is key. Taking chances can be costly; the trick is to mitigate the risk and to create safe-zones. Making mistakes is the by-product of trying new things – the key is to learn from them and not make them again.
References: linkedin, blnts