Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,220 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,613 cutting edge ideas.

Retro Product Design and How It Can Help Your Brand Stand Out

Courtney Scharf
March 25th, 2013
Retro product design is an approach that's taken many industries -- particularly fashion and technology -- by storm. It seems that nostalgia is appealing to many kinds of consumers, and serves as somewhat of a clever juxtaposition when it comes to making products stand out. Here's some reasons why this type of approach to design is popular with so many brands.

It sets brands apart. Many companies turn to nostalgic design as a way to define themselves from competition. Doing so presents a relatively straightforward way of appealing to customers' nostalgic sensibilities. The Typescreen, a very unusual looking iPad accessory, is a great example of this. With a design that made the product look like an actual typewriter when in use, the unusual appearance of this product not only sets it far apart from competing products, but earned the company a great deal of coverage based on how unique the design was as well. The beauty of retro design is that it incorporates tried and tested aesthetics mixed with more modern technology in most cases, giving consumers good reason to consider a product designed in this way.

It creates a more emotional connection. The beauty of nostalgic product design is that it brings together two things that consumers can appreciate: familiarity and innovation. Tapping into a retro aesthetic is appealing to many based on familiarity and style, and when executed properly, communicates a more genuine, trustworthy brand message that appeals to many consumers. This is especially powerful when paired with a product that performs in a futuristic and technologically advanced way, like the Smeg Oven. Built with incredible features which made it more energy efficient, this oven was sold with a design that referenced the past. Simultaneously appealing to consumer's aesthetic preferences while providing the best available technology, this product offered the best of both worlds.

It's consistently popular. Nostalgic product design is a remarkably consistent design trend. Compared to other forms of design, retro is a style that seems to constantly appeal to consumers, which is why many brands like A&W have built entire brands around a nostalgic message. This approach to design has proven staying power, and will likely continue to serve brands well provided that the approach is executed properly and with tact.

For more information on innovative product design and more, be sure to check out Trend Hunter's Design Trend Report for more in depth insights.