Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,793 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,202 cutting edge ideas.

Why a Solid Responsive Design Strategy is Essential for the Future

Michael Hemsworth
January 28th, 2013

Related Trend Reports

Interactive, Marketing, Mobile, Retail, Social Media, Tech
Custom-tailoring the online experience is a great way to make a website go from ordinary to extraordinary, which is why having an effective responsive design strategy is key for moving forward in the digital realm. Responsive design relates to the ability for web content to seamlessly appear tailored regardless of the mode in which it is accessed; sites transform for mobile computing to allow for an experience consistent with traditional desktop navigation.

In recent years, many companies created mobile sites to accompany traditional sites to help keep up with the fast pace of smartphone and tablet browsing. These sites are separate from the main site and often feature the ‘m.’ extension attached to the original URL. Responsive design does away with the separate mobile site all together and streamlines the online experience by making it appear properly justified for however the site is accessed. Maani Safa, the innovation director at Somo, details the reasons for businesses to get behind the responsive design movement: “From the point of view of the site owner, a site that uses responsive design only needs to be built once -- you don't need to build a web version, a mobile version and a tablet version separately -- so this usually saves time and money.” Thus, a site built using responsive design techniques will carry a company through for significantly longer, which allows for resources to be spread to other sectors including product development and marketing.

Online shopping is consistently on the rise, as seen in Trend Hunter’s PRO Trend Physical Virtual, which details the importance that a pleasant online experience can hold for customers. Shopping is being done at home on a tablet or out in the world on a smartphone, which is why responsive design can help ensure that online consistency is never a point for concern.

For more tips on business and marketing, Trend Hunter’s Business Trend Report dives into e-commerce and corporate strategy.