Why a Solid Responsive Design Strategy is Essential for the Future

Custom-tailoring the online experience is a great way to make a website go from ordinary to extraordinary, which is why having an effective responsive design strategy is key for moving forward in the digital realm. Responsive design relates to the ability for web content to seamlessly appear tailored regardless of the mode in which it is accessed; sites transform for mobile computing to allow for an experience consistent with traditional desktop navigation.

In recent years, many companies created mobile sites to accompany traditional sites to help keep up with the fast pace of smartphone and tablet browsing. These sites are separate from the main site and often feature the ‘m.’ extension attached to the original URL. Responsive design does away with the separate mobile site all together and streamlines the online experience by making it appear properly justified for however the site is accessed. Maani Safa, the innovation director at Somo, details the reasons for businesses to get behind the responsive design movement: “From the point of view of the site owner, a site that uses responsive design only needs to be built once -- you don't need to build a web version, a mobile version and a tablet version separately -- so this usually saves time and money.” Thus, a site built using responsive design techniques will carry a company through for significantly longer, which allows for resources to be spread to other sectors including product development and marketing.

Online shopping is consistently on the rise, as seen in Trend Hunter’s PRO Trend Physical Virtual, which details the importance that a pleasant online experience can hold for customers. Shopping is being done at home on a tablet or out in the world on a smartphone, which is why responsive design can help ensure that online consistency is never a point for concern.

For more tips on business and marketing, Trend Hunter’s Business Trend Report dives into e-commerce and corporate strategy.