Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,220 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,613 cutting edge ideas.

Assessing Risk and Attaining Alignment

Kayrle Sieber, Quill Corporation VP of Marketing
Thomas Wade-West
December 10th, 2013
Kayrle Sieber is the VP of Marketing at Quill Corporation, whose 19 years of experience has allowed her to effectively lead and drive innovation at Quill. With both a passion and vision for marketing, innovation and customer needs, Kayrle and her team play an important role in the future of Quill Corporation. Quill is a leader in office supplies, office products, furniture and other office needs.

Four Questions with Kayrle Sieber:

1. How does your team generate new ideas?

There are a couple of different things we do. Firstly, an idea generates from business opportunity and some sort of market pressure. With that said, we have our teams occasionally come together for brainstorming sessions. These sessions occur off-site, but the key is staying on-topic and remaining focused. It is also important to choose appropriate people; we like to have a variety of people participating. For instance, you may want researchers amongst those with more customer-facing activities; a good mix is important. 

We have other ways, too. Sometimes, we like to throw it out to our associates. For instance, in the past, we've done things internally with small prizes. Generally, this results in a great response from associates and builds a nice working environment.

2. How do you identify trends? What resources does your team use to spot trends and consumer insights?

We can identify trends from our customers using analytics. We have a complex database structure that includes transactions, customer demographics, rewards -- and we look at the customer from many different angles. We have great database capabilities which allows for a lot of internal analyses. Additionally, we do a lot of surveys and have an external customer panel. The customer panel includes existing customers have have opted to be in our research pool. This pool allows us to gain unstructured information, which is very valuable.

3. What is the biggest challenge you face when innovating?

When it comes to innovation, there are a few challenges. You need to build a business case around your proposition. Building a solid case that convinces people is a bit difficult, but is necessary to achieve alignment. Another challenge is finding the right idea that is going to make a significant difference -- finding that 'wow' idea. There is understandably a lot of risk involved in developing the packaging for a product for instance. Subsequently, we all have to agree -- merch, marketing, finance -- we have to agree we're going to do this.

4. Looking to the future, how is Quill Corporation going to be a leader in innovation?

We're going to keep doing what we're doing because we're confident in our model. We may have an innovation portal by bringing in and leveraging more social media. This could be a central place for our team and our customers, and use social media. The social media aspect is important and we're looking to build more on that.
References: quill