Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,044 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,611 cutting edge ideas.

Focusing on Positive Energy

Mike Mirkil, VP of Marketing, The Habit Burger Grill
Sarah St.Jules
February 11th, 2014
Providing its customers with great tasting, affordable burgers with incredible ingredients are what have made The Habit Burger Grill a fan favorite. With their attention to detail, and allowing their customers to customize their food, it’s no wonder that this company has had exponential growth over the last four years. Mike Mirkil, the Vice President of Marketing, attributes their success to their cohesive teamwork, as well as providing the best possible food to their consumers. With their dedication to great food and fantastic customer experience, The Habit Burger Grill will continue to grow into a restaurant powerhouse.

4 Questions with Mike Mirkil

1. How does your team generate new ideas?
For a while, I was the only person in marketing, so our executive team would come up with new ideas. We are a good team in the sense that we are all capable in our own fields and disciplines, so when we would come together, we bring those perspectives to the table. Ideas will literally come from all over. I always look at what other brands are doing, and social media is an important way for us to connect with our customer. We don't look for ideas that are going to be fun and unique just for the sake of doing them. A big idea needs to positively impact our business and enhance the customer experience. We are always paying attention to the marketplace.

2. How do you identify trends? What resources does your team use to spot trends and consumer insights?
I think there are a few different ways of doing it. Looking at secondary data (or restaurant websites), attending some of the national restaurant shows, or networking at marketing seminars. When it comes to us personally, we do a lot of social listening. I read every Yelp review our customers write. If we see that people are asking for something, we have a direct link to their comments.

3. What makes an innovative culture? How do you create a culture of innovation?
What we really do to help foster innovation is focus on positive energy. Positivity breeds positivity, and that ultimately allows for innovation. We want people to work together and to support each other. As a team, we're all working towards the same goal, and being positive and working as a unit allows us to come up with the most creative ideas.

4. Looking to the future, how will The Habit Burger Grill continue to be a leader in innovation?
I think we will be innovative by being open-minded. We are an organization that is constantly growing, and that growth keeps you on your toes. What worked last year may not work this year. We're not afraid to try new things; if we fail that's fine, but we need to fail small and learn from it. We're going to embrace innovation because we still think/act like a small company, but on a larger scale.
References: linkedin, habitburger