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How a Membership-Based Business Can Intrigue Customers

Michael Hemsworth
August 20th, 2013
Adopting a membership-based business model might not seem like much of a fresh concept, but doing so for your brand could open things up to an entirely new demographic. Membership in itself denotes exclusivity, which could be interpreted as a way of weeding out certain individuals, but in actuality the main purpose is quite the opposite. By adopting a membership-based business strategy, your brand enters a new category for consumers that are looking for something they won’t find anywhere else.

Membership-based businesses are a way to connect directly with a niche demographic; whether your brand is leading the way for socially conscious products or offering fashionistas a place to find unique accessories, the driving force behind each individual goal is to connect thoroughly and extensively with those that are searching for just such a brand. With regard to specifically targeting gender, Trend Hunter’s PRO Trend Gendered Membership details how a variety of brands are using the aspect of pinpointing and speaking directly to specific demographics are experiencing fast growth.

Creating a membership-based business strategy has the ability to identify your brand as the ideal source for a certain product or service because of the requirement for enrollment. By adopting a members only model, your brand can gain recognition for taking it’s customer’s concerns seriously by only dealing with those that are committed to finding the best possible source for their needs. An added characteristic of the membership-based business is mystique; by offering a taste of what’s inside, customers can subconsciously place your brand above others and eventually opt into club so as to not miss out.

Check out Trend Hunter’s Business Trend Report for plenty of choice content that relates specifically to the topics and trends your brand needs to know.