Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

3 Rules to Follow When Marketing to Women

Jamie Danielle Munro
September 11th, 2012
Marketing to women requires constant innovation and forward-thinking. The role of the modern female has changed drastically in the past twenty years, as the workforce has seen more women leave the domestic space and work their way up the ranks in the competitive career world. These adjustments require marketing departments to rethink their strategies when it comes to targeting this gender.

Choose social media platforms wisely. Not all genders engage with social media the same, so content must be adjusted according to which sites are used. For example, Pinterest is largely used by females over males, making this social networking platform beneficial for businesses looking to target women.

Target specific age groups. This may sound obvious, but many marketers group females into one category, advertising their products to the broad category of women in general. By researching the various life stages of women, businesses will soon find out that a women in her twenties is looking for far different products than one in her thirties. The twenty-something demographic for women is becoming extremely important, as females are now choosing to marry and have children later in life.

Communicate and gain input. and if a brand starts pushing products without understanding a female's needs there will be problems. Companies must take the time to research and tap into the small details that women encounter on a daily basis, and then build from this information.

To learn more about finding this focus when marketing to women, Trend Hunter's Marketing Trend Report discusses various approaches on this matter. The role of women in society has changed drastically over the past fifty years, so it is only fitting that marketing stay up-to-date on these adjustments.