Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,503 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,451 cutting edge ideas.

Convenience is Key When it Comes to Managing Mobile Commerce

Vasiliki Marapas
November 19th, 2013
Brands have adapted to the smartphone era, creating mobile apps and websites to better reach their consumer base; however, when it comes to mobile commerce and marketing, convenience is an indispensable asset. It’s not enough for companies to merely configure a mobile website; if the site isn’t user-friendly, it will cease to have a beneficial effect.

The prevalence of mobile use cannot be denied, with 1.4 billion smartphones worldwide and Microsoft Tab estimating that mobile searches are set to eventually supercede desktop searches by 2014. On a similar note, mobile e-commerce has enjoyed an 81% increase and a whopping $25 billion in revenue. In 2013, mobile purchases have leaped from 11 to 15% share of all U.S. retail sales, according to eMarketer.

But in order to tap into this budding market, brands will have to optimize their mobile endeavours for maximum efficiency. According to a Google poll, 61% of users said they would leave a mobile site if it wasn’t easy to navigate. In fact, websites that don’t work well on mobile devices are actually being penalized by Google. So how can you make sure your mobile apps and sites will attract - and maintain - traffic from shoppers?

It’s important to note the impatient nature of today’s shoppers. A purchasing system that requires many steps may lose customers along the way, whereas a direct and concise mobile pathway is more likely to ensure purchases. Make sure your site or app is optimized so that people who are casually browsing the site have a higher likelihood of attempting a purchase.

In addition to responsive web designs (which acclimate to browser size for easy navigation and short load times,) brands can also cater to a tech-savvy market through apps that cut out the middle man. Again, convenience is key. For instance, the ‘Walkby’ app helps users track fashion trends and notifies them when retailers offer similar options. This essentially cuts out the time consumers actually need to search for a specific product; instead, they can simply make a purchase when they see that a trend is available and in stock. Similarly, the ‘Hashbag’ app works in conjunction with another user favorite: Instagram. The app keeps track of the “#Forsale” hashtags in order to quickly connect buyers and sellers.

More information on how to better utilize mobile e-commerce is available via the Marketing Trend Report.