Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,220 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,613 cutting edge ideas.

Reacting to Trends Fast and Effectively (INTERVIEW)

Trent Boyd, Licensed Fashion Buyer at LIDS
Anne Booth
December 11th, 2013
Trent Boyd is a Buyer of NBA, MLB and NHL fashion-fitted hats and snapback products. LIDS is always looking for trends, as they follow hot teams and hot cities, while looking at blogs for inspiration as well. The LIDS Sports Group operates out of Indianapolis, Indiana and the retail business, which makes up more than 1,000 locations nationwide. LIDS stores work to provide hats that are licensed and branded with your favorite sports teams and styles. It continues to remain an innovative company because the team at LIDS is always searching for the latest trends through travel, and keeping up to date with new and exciting styles through online media.

3 Questions with Trent Boyd

1. How does your team generate new ideas?

We rely on our vendor and that relationship, as well as blogs and market research. Even just spending days in New York, and seeing what people are wearing. We also look to previous reports and styles we’ve done in the past, and see what we can use for the future.

2. How do you identify trends? What resources does your team use to spot trends and consumer insights?

We speak with our district managers over the phone frequently, as they work with our customers day in and day out. They give us quite a bit of feedback, but we do more research on top of this with the blogs. We have to react fast, because what is hot now may not be 90 days from now.

3. What makes an innovative culture? How do you create a culture of innovation?


We have an open form, and with my team, we hash out ideas and run numbers to see what is out there. We ask ourselves: is a certain color or team doing well? If so how can we use this information to create a new style for LIDS? We are constantly brainstorming new ideas based on what’s out there.
References: lids, lids