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Essential Tips to Help Leverage Social Media Data in the Modern Market

Michael Hemsworth
April 2nd, 2013
There’s more information available in the online world than ever before and with social networking sites becoming larger contributors each day, learning to leverage social media data is a smart means to help turn them into savvy business utilities. Social media is used for traditional advertising, which has indeed yielded fantastic results for several brands, but pushing that to the next level by making use of collective data is something we’ll see more of in the near future.

Social networking allows users to share and experience all kinds of data, and what has come about is a comprehensive collection of user’s lives unlike anything we’ve seen before. However, this information is virtual and doesn’t really offer any tangible keepsakes, which is where some retailer are starting to leverage social media data into merchandise. This is touched upon in Trend Hunter’s PRO Trend Social Souvenirs that highlights some of the most exciting companies out there that are doing just that with positive response to boot. SnapFish is a company that allows users to create photo albums using social media pictures from various sites, which allows users to get a physical memento of their experiences.

Fast Company Design use Twitter data to create detailed maps of New York and London that are categorized by the different languages users are tweeting in. The maps give us an accurate snapshot of what languages are the most popular in certain geographical regions, which is a certain kind of data that can be used to help tailor marketing campaigns to connect with citizens on a more personal basis. It’s this kind of data usage that is going to gain popularity in the near future because of the way it identifies groups and disseminates information that can then be used for a variety of different uses ranging from community development to marketing.

For more information on social networking trends, check out Trend Hunter’s Social Media Trend Report that tracks the most current, need-to-know information regarding social media.