Effective Ways to Help Improve Mobile App Visibility and Usability

Taking the time to improve mobile app visibility and ease of use is a great way to help boost effectiveness without having to do a complete re-design down the road. A mobile app that remains the same with no updates or improvements can easily become left by the wayside for users. As such, here are a few key ways to help improve mobile app design, visibility and usability:

Listen to feedback – Whether it’s in the App Store or Google Play, user generated feedback is an excellent way to keep tabs on what’s good, bad or ugly about your app. Taking these points into account when it comes time for improving on the design or offering an update can help to deliver an app that’s more tailored for success and that exceeds customer expectations.

Promote with consistency – To help boost visibility in a world where downloads can quickly become overlooked, remembering to promote your brand’s app with consistency can help to keep users downloading or using it. Link your web presence to the app, so mobile users who visit will be prompted to download it; this can encourage consistent usage and continued relevancy.

Walk in the user’s shoes – It’s never a bad idea to help improve mobile app design, visibility and usability by putting yourself in the consumer’s shoes. Be blunt: what works or doesn’t work? What could be better? Is the design easy to navigate? Getting down to the brass tacks can help to cut through a slow improvement process and get right to the task at hand.

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