Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,196 cutting edge ideas.

Effective Ways to Help Improve Mobile App Visibility and Usability

Michael Hemsworth
June 27th, 2013
Taking the time to improve mobile app visibility and ease of use is a great way to help boost effectiveness without having to do a complete re-design down the road. A mobile app that remains the same with no updates or improvements can easily become left by the wayside for users. As such, here are a few key ways to help improve mobile app design, visibility and usability:

Listen to feedback – Whether it’s in the App Store or Google Play, user generated feedback is an excellent way to keep tabs on what’s good, bad or ugly about your app. Taking these points into account when it comes time for improving on the design or offering an update can help to deliver an app that’s more tailored for success and that exceeds customer expectations.

Promote with consistency – To help boost visibility in a world where downloads can quickly become overlooked, remembering to promote your brand’s app with consistency can help to keep users downloading or using it. Link your web presence to the app, so mobile users who visit will be prompted to download it; this can encourage consistent usage and continued relevancy.

Walk in the user’s shoes – It’s never a bad idea to help improve mobile app design, visibility and usability by putting yourself in the consumer’s shoes. Be blunt: what works or doesn’t work? What could be better? Is the design easy to navigate? Getting down to the brass tacks can help to cut through a slow improvement process and get right to the task at hand.

For more palpable content that can help your brand remain informed and agile, check out Trend Hunter’s Technology Trend Report.