Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,108 inspiring examples.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,034 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,034 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,235 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,108 cutting edge ideas.

How High-Tech Marketing Tactics Can Elevate Your Brand

Courtney Scharf
November 14th, 2012
Over the years, brands have developed a number of ways to make themselves standout, but high-tech marketing has elevated this practice to the next level. Though shock marketing tactics grab the eyes of viewers, many overtly provocative campaigns serve only to reflect poorly on a brand, showing a lack of judgment or taste. As Trend Hunter's Marketing Trend Report shows, high-tech marketing appeals to consumer's curiosity in the same way, but does so without making audiences uncomfortable.

The Nagoya Institute of Technology in Japan attracted visitors with its groundbreaking Mei-Chan 3D Guide. This guide appeared like a real-life anime character, and provided geological guidance to visitors in a surprisingly humanized way. Helping people with both a valuable service and incredibly intriguing experience, this innovation made people more likely to visit the campus. Balancing novelty with actual consumer needs, the Mei-Chan 3D Guide is a shining example of how high-tech marketing can draw attention to your brand, product or service.

QR codes have led many companies to develop highly innovative and name-making marketing strategies. One of the most widely recognized approaches to adopting this technology was the virtual subway grocery store by Korean brand Homeplus. The brand jumped on this opportunity long before QR codes were widely popular, and the campaign involved a subway station in Seoul that allowed consumers to virtually order and pay for their grocery goods. To make the station even more like an actual grocery store, the brand included photos of the products available. The campaign and retail strategy became a news story in and of itself, and Homeplus became an internationally known brand that had clearly demonstrated its technologically savvy abilities. Though this campaign worked especially well in Korea, where cell phones receive reception in the underground subway and a great deal of the country is familiar with QR technology, a similar strategy could easily be adopted to other areas. This approach highlights the potential convenience of high-tech marketing, and shows how a strongly innovative campaign can put your brand on the map.

High tech campaigns can be tricky, but get positive attention and portray businesses in an innovative light.