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3 Tips to Building a Global Branding Strategy

Michael Hemsworth
June 4th, 2013

Related Trend Reports

Branding, Business, Interactive
Setting sights on a new goal in business is an effective way to continue growing with a competitive edge and thinking on a worldwide scale with a global branding strategy can be the next logical step for your brand. With that said, international business requires cutting-edge skill and the ability to go above and beyond expectations. Here are three tips to consider when taking a brand international:

Know the competition – It’s likely that your brand can name local competitors, but going global means needing to know who’s offering what where and for how much. Research can come to be a brand’s best friend when it comes to this notion, so dedicating sufficient time to knowing who the main competitors are in any given location can prove to be vital down the road.

Don’t get lost in translation – Taking a brand international means interacting with people in different languages in countries of all varieties and that can bring about several problems in addition to simple language barriers. If a campaign works domestically, it doesn’t necessarily mean that it will be just as effective internationally, so tailoring the message to a particular audience instead of everyone can help ensure it doesn’t get lost in the mix.

Think globally; act locally – Adapting a global branding strategy means that business horizons will be broadened and attention to the smaller picture can become foggy. While it’s important to think broadly, it’s just as important to not go too far ahead with things and trip over steps on a domestic basis. Taking the time to dole out resources as needed, make sense of data and adapt according can help make sure that small details aren’t left out of the mix.

Building a global branding strategy is a sizeable task that requires tact, time and knowledge, so staying in the know is key. Trend Hunter’s Branding Trend Report details the latest with regard to how brands are operating on a global scale to offer crowdsourced insight that’s fresh and innovative.