Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

Generate Positive Media Coverage by Improving Your Brand's Marketing Approach

Michael Hemsworth
June 25th, 2013
Looking for innovative ways to pay special attention to your brand’s customers is a key factor to keeping them happy, but it’s also a way to help generate positive media coverage that does double duty in the grand scheme; satisfied customers plus positive public attention equals effective results. There are a few ways that a brand can go about looking to improve the overall customer experience through a fresh marketing approach:

Focus on feelings – Putting an emphasis on the customer in a marketing campaign instead of a product can have a humanizing effect for a brand that’s immensely positive. Breaking down the perceived barrier by acknowledging the way they feel is a fresh approach that can have consumers feeling more confident with choosing your brand.

Have fun – Using humor in a marketing campaign doesn’t simply catch the eye of the public, but also lets them know that the business is open to having a little fun and doesn’t take itself too seriously. Developing a more carefree, humor-focused campaign can open the forum for discussion amongst consumers and start conversation or coverage where there wasn’t before.

Up the ‘wow’ factor – One of the best ways to help generate positive media coverage is to look for different avenues that haven’t been explored. Many brands approach this tactic by choosing an obscure means of promotion like a viral video or a publicity stunt that creates a snowball effect; viewers share and the crowd grows larger than expected overnight.

Recognizing the ideal ways to help generate positive media coverage requires keeping a pulse on the trends at play within the industry, which is where Trend Hunter’s Marketing Trend Report can effectively detail the latest moves by competing brands.