Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,503 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,451 cutting edge ideas.

Building an Online Community (INTERVIEW)

Feng Chang, Director of Strategy and Analytics, Karmaloop
Anne Booth
November 13th, 2013
Feng Chang works as the Director of Strategy and Analytics at PLNDR.com, Karmaloop’s flash site that has reached 3.6 million members and is growing rapidly. The site creates a bond between its members, using a sign-in access in order to form a community of people online. Chang graduated with her MBA from Yale studying strategy and marketingand uses her skill sets to steer the PLNDR site to grow their community further. By listening to members and understanding their online activity, PLNDR.com continues to stay relevant and successful.

3 Questions with Feng Chang

1. How does your team generate new ideas?

We are a very young company and many people who work here are naturally creative. We are also very fashion forward as we stay connected to streetwear, music and art. In the work atmosphere we are very focused on our members and the customer base. We listen to our members on social media and understand what types of sites they are going to in order to stay relevant. We endeavor to change the way young people shop by creating new avenues online or via mobile devices. In addition to our on-site “Show Off” feature, where members can show off their outfits and merchandise with the PLNDR community, our members share their latest ‘PLNDR hauls’ through Facebook, Twitter, Instagram and YouTube. Finding ways to keep the members connected is essential to us in order to enhance and grow the PLNDR community.

2. Do you have specific rituals for re-setting your team to be creative?

As the PLNDR team has grown, the site embodies many of the changes that come about from such fast progression. As a team, in order to stay on top of this rapid change we have retreats by groups and different departments to focus on out-off the box thinking. We also have weekly staff meetings where we talk about what is happening in and outside of the company. Everything we do is connected and everything has to be extremely fast so it is important to have cross-functional meetings in order to get our ideas across.

3. Looking to the future, how is PLNDR.com going to be a leader in innovation?

In order to be a leader in innovation one of the keys is to understand our customer base and to evolve as the times are changing. We are open to building the change with our customers as their taste and behaviors advance. We see innovation as a growth area and a great testing ground to build successful products.
References: plndr, linkedin