Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,503 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,451 cutting edge ideas.

Cultivating Innovation in Health Care

Eric First, VP of Global Innovation at Bayer HealthCare
Taylor Keefe
May 29th, 2012
Working in consumer health care, Eric First fully understands the importance of innovation across many platforms, and brings a fine mix of scientific and technical knowledge to the table. As the Vice President of Global Innovation and New Product Development, Eric oversees products that highlight needs among consumers while maintaining a high level of expertise that helps drive goal-oriented achievements. We sat down with Eric to discuss team management and how to cultivate a team of innovators.

3 Questions with Eric First

1. How do you motivate your team to come up with good ideas?

Challenge them to come up with the unexpected or the new. I'm constantly looking for something that will “wow” me. So by pushing them with those demands, I can usually get what I want.

2. How do you create a culture of innovation?

Well, we've done it in a number of different ways. A couple of them are group situations and the use of electronic tools that engage the company globally. That's the stuff that helps instill a culture and invites people to share thoughts and ideas, but it also doesn't waste more so than a minute of their time. In the group setting, things need to be engaging and something worthwhile for their time. You drive a culture by engaging many people in various activities and initiatives.

3. Are there specific areas of your culture of innovation that you would like to enhance to make your team more innovative?

Long-term innovation, high risk/high reward situations and getting over that fear of failure.
References: linkedin