Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Tips on Creating an Effective Customer Survey

Gil Haddi
November 24th, 2012
An effective customer survey lets you know if your business is on the right track, what your strengths are and what areas have room for improvement. It is also a chance for you to interact with customers and gives them an outlet to express any complaints or comments they may have.

When requesting customers to fill out one of your satisfaction surveys, remember it's asking them for a favor, so making it as easy and pain-free as possible is in your best interest. Some common reasons why people disregard or abandon surveys is due to lack of interest in the subject at hand, survey length and the time it takes to fill it in. If you can keep your surveys short and simple, more people will likely fill them out. One method for doing so is using multiple choice answers over open-ended answers that need to be filled in; however, don't overwhelm people with too many choices, stick to three or four. Limit the number of questions you ask to around ten, which would take the average user about five minutes to complete, and don't force people to answer all questions. A partially completed survey is more helpful than one that was abandoned and not submitted at all.

An effective customer survey should be encouraging, making people want to take the time to fill it out. Let your customers know that you are protecting their privacy and their identity or any information provided will not be divulged or sold to a third party. Give them some incentive for participating in the survey such as being entered for a chance to win a prize or being given a coupon for a product or store discount upon completion. At the end, consider satisfying the users' curiosity and show them the outcome of the survey so they can see the results.

For more effective business tips, read Trend Hunter's Business Trend Report.