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Maximizing Effective Content Promotion in the Digital Marketing World

Michael Hemsworth
June 25th, 2013

Related Trend Reports

Interactive, Marketing, Retail, Social Media
Effective content promotion is a vital part of the digital marketing process and can allow a brand to get its message spread evenly to the appropriate audience. While sticking to the tried and true methods of social media marketing is a good start, going even further by utilizing ‘of the moment’ avenues can help to boost exposure and enhance overall coverage.

The rise of visually based social media is evident, as described within Trend Hunter’s PRO Trend Photocommunication and prime for being exercised. Doing so requires a strategy that’s focused on adapting the advent of visual-only social networking into the digital marketing approach. As such, choosing the appropriate images, connecting with the right individuals and brands, and having a plan are key aspects that can lend valuable tender to a brand.

Regardless of content quality, a poorly executed content promotion strategy can leave the campaign falling flat. However, identifying the optimal ways to garner the right kind of attention is an easy way to guarantee results. Trend Hunter’s PRO Trend Hashtag Marketing identifies the power that the short and sweet tagging system has for online marketers, so taking the time to think critically about the small details can prove to be immensely positive in the grand scheme.

There are a variety of ways that a brand can go about effective content promotion and doing so with tact can help to ensure that no stone is left unturned. Trend Hunter’s Marketing Trend Report identifies the key concepts at play within the industry to help a brand identify the trends and adapt accordingly.