Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

Changing the World through Design and Technology

Sylvain Matarazzo, President of Eco Chic
Gil Cohen
April 8th, 2014
The President of Eco Chic, Sylvain Matarazzo has experience with the marketing and advertising of giant luxury brands, leveraging his previously learned skills to expand his current passion to improve the world through amazing and intelligent design. Finding huge success in his ventures, Sylvain describes the positive reviews he receives from the public, "we've done a lot of shows and when we see consumer feedback for our eco-friendly company, it is very encouraging." After having written up an article on some of the Eco Chic products, I got the chance to discuss with Sylvain how his team manages the great balance between design, technology and innovation.

Three questions with Sylvain Matarazzo:

1. How does your team generate new ideas?

We generate new ideas mostly by talking with consumers because, in the end, the client is the one that will generate ideas. We get to talk to consumers at innovation shows, they're a great source of feedback for our products and they give us an idea of where trends might go within the next 6-12 months.

We also do a lot of research and work with other brands to see what products will fit best in which markets. Then we collaborate with companies and adapt our product lines that we know will be a fit for these specific markets.

2. How do you stay ahead of the competition?

I can stay on top of the competition by being really close to my competitors. This relationship doesn't have to be a negative one, We have regular conversations and I know what they're trying to do so I can always be on top of my game.

The biggest challenge we face is actually the speed with which technology is constantly moving. You can spend a lot of time researching and developing new technology, but as soon as the product hits the market, that technology is already obsolete. You need to constantly try to be 6-12 months ahead and figure out what tomorrow's trend will be.

3. How will Eco Chic continue to be leaders in innovation?

I come from the luxury industry so the fast-paced world of fashion and design is always a source of inspiration, especially all the work they're doing today in terms of marketing, PR, research and development, etc. I try to apply to what I'm doing as well. We're always trying to stay on top of new products on the market and we work with a lot of startup companies and local designers in Toronto to stay as connected as we can.

With anything we do, design, technology and being eco-friendly are the three goals at the forefront of our minds. We can't simply create products that are beautiful, the technology needs to sell the design, the design and the tech need to sell the eco-friendly aspect - it's embedded in our DNA because social responsibility begins with our products.
References: linkedin, eco-chic