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How Digital Retail Technology Can Help Revitalize a Brand

Michael Hemsworth
July 22nd, 2013
It’s not difficult to see that we’re living in a world largely dominated by smart devices and many brands are taking the time to incorporate digital retail technology to the delight of consumers alike. The retail environment has begun to falter within the past few decades with the rise of ecommerce, but while the levels might be shifting there is still a strong number of consumers hitting the stores for the products they want. As such, delivering an effective, efficient and fun experience could mean not only a happy customer, but also a life long one.

As seen within Trend Hunter’s PRO Trend Hi-Tech Transactions, there are a multitude of ways that a brand – whether established or new to the market – can incorporate smart payment solutions. Whether it’s a point-of-sale system that is done entirely on an iPad to increase transparency and efficiency or investing in mobile payment products that can process purchases at a pop-up shop, taking the time to acknowledge and encourage these kinds of solutions will provide an easier solution that’s beneficial all around.

Moving past digital payment solutions, incorporating digital retail technology can also mean blending the online world with the offline one to create something of a hybrid between the two that’s tailored and fun. This is covered in Trend Hunter’s PRO Trend Physical Virtual that pinpoints the way modern retailers are looking to offer the best of both worlds to provide the best possible experience and enhance their brand in multiple aspects.

Whether looking to revamp a retail location or rethink a certain approach, tracking trends is a key way to gauge the figurative climate within the industry and Trend Hunter’s Business Trend Report can deliver valuable information that’s both tailored and innovative.