Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Experimenting to Enhance Innovation (INTERVIEW)

Daniel Tschuemperlin, CMO, The Rockport Company
Anne Booth
January 6th, 2014
Daniel Tschuemperlin is the Chief Marketing Officer at The Rockport Company. and has many years of experience in the shoe, apparel and accessory industry. Daniel explains that innovation is a very important element of the Rockport Brand. Rockport was launched as the first company to use advanced athletic technologies in casual shoes in the year 1971. In 2006, Rockport collaborated with the adidas Group to bring sport-inspired innovation to casual footwear. The company continues to be a leader in innovation, as the brand experiments with different technologies to differentiate its footwear from the rest.

4 Questions with Daniel Tschuemperlin, Chief Marketing Officer, The Rockport Company

1. How does your team generate new ideas?

Innovation is an important element of the Rockport brand. In 1971, we were founded on the idea of innovation, combining casual wear with sole construction inspired by the sports business. We found the movement of comfortable walking in the U.S. at the time. We are always starting to think about new ways to do things, using research and collaborating with the adidas Group to do so.

2. Has there ever been an instance where another industry has influenced an innovation at your company?

You have to go outside of your own industry to inspire inspiration. We look to all industries to inspire Rockport, but our main inspirations stem from the sports industry. We derive inspiration from the auto industry as well, also looking to what is happening around us for ideas.

3. What makes an innovative culture? How do you create a culture of innovation?

You have to be looking with a broader view of what is going on in the world, the social environment and tech, which drives a lot of innovation here at Rockport.

4. Looking to the future, how is Rockport going to be a leader in innovation?

We are constantly looking at what could be relevant for our industry, and specific projects. [For] spring 2015, we are focusing on innovation for the brand. We are continuously launching, and building to go into the next launch. It is a cycle that sparks innovations throughout the process.
References: linkedin, rockport